The College continues to outreach to external stakeholders to establish and strengthen external partnerships/relationships in the industry and professional body sector. New alliances were forged with the Association of Certified Anti-Money Laundering Specialists (ACAMS), the Association of Advertising Agents of Macau (AAAM) and Macau Productivity and Technology Transfer Centre (CPTTM), Friends of the Earth and Hong Kong Digital Asset Society. Existing partnerships were strengthened eg CPD courses for ACCA, and new programmes offered with the University of Plymouth. It also continued with the Student Feedback Gathering Sessions to gather feedback on non-programme related issues. In line with ESG values, new programmes were developed on this subject, and topics added to the course content of relevant programmes. Programme teams have also started adapting practices such as use of electronic signature and digital forms. The College has focused on digital marketing activities to engage target audiences. A new theme “Knowledge Visa” was developed for digital promotions highlighting the global relevance of programmes, helping equip students for global career markets. The College will soon be presenting a new look with new designs for programme leaflets. Other in-person marketing campaigns aimed at outreaching to different target segments are in the pipeline and will be launched pending suitable market conditions. 學院繼續積極接觸校外持份者，建立及強化與 業界及專業團體的夥伴關係。我們很榮幸與公認 反洗錢師協會、澳門廣告商會、澳門生產力暨科 技轉移中心、地球之友及香港數碼資產學會締結 新聯盟。同時，固有夥伴也與我們達成更多合作， 例如與英國特許公認會計師公會合辦持續專業 培訓課程、與普利茅斯大學合辦新課程。我們亦 繼續透過學生回饋聚會收集學生在非課程相關 議題上的意見。 為落實環境、社會與管治的價值理念，我們不僅 在相關課程加入環境、社會與管治的內容，更開 辦此範疇的新課程。此外，課程小組已開始實行 電子簽名及電子表格等措施，為可持續發展出一 分力。 學院現正加強數碼營銷活動，期望藉此與目標 受眾有更多互動。我們以「知識簽證」作為新的 數碼宣傳主題，強調課程的國際關聯性，有助 學生裝備自己、向國際職業市場進發。學院正在 重新設計課程單張，務求給大眾耳目一新的感 覺。其他針對不同目標群組的個人化營銷計劃也 如箭在弦，我們正密切留意市場狀況，靜候適 當時機推出。 DIRECTOR’S REVIEW OF THE YEAR院長回顧 19
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