313 For more and latest programme information, please visit our website 有關最新課程資訊及詳情，請瀏覽學院網站 hkuspace.hku.hk Minimum Entry Requirements 基本入學要求（P.017） Fee 學費 Duration 修業期 Medium of Instruction 教學語言 Qualifications Framework 資歷架構 Exemption 豁免 Short Course 短期課程 See legend on page 033 圖像說明於第033頁 Marketing 市場營銷學 Digital Marketing, Social Media and Content Management 數碼營銷，社交媒體及內容管理 Certificate for Module (Digital Reputation Management) Programme Code: MK095A 2867 8315 pgdip.marketing@hkuspace.hku.hk Digital reputation management (DRM) is the practice of crafting strategies that shape or influence the public perception of an organisation, individual or other entity on the Internet. It helps drive public opinion about a business and its products and services. HK$5,900 per module Application Fee: HK$150 30 hours English Level 6 (Reg. No.: 23/000837/L6) Validity Period: 01 Oct 2023 - on-going Certificate for Module (Big Data and Artificial Intelligence Marketing) Programme Code: MK083A 2867 8313 / 2867 8315 cmmarketing@hkuspace.hku.hk For details, please refer to p.308 AI Marketing Bootcamp: Mastering Product Visuals and Cinematic Videos Programme Code: MKTG9241 S 2867 8499 / 2867 8471 ec.marketing@hkuspace.hku.hk For details, please refer to p.309 AI-Powered Marketing Tactics Programme Code: MKTG9239 S 2867 8499 / 2867 8471 ec.marketing@hkuspace.hku.hk For details, please refer to p.309 Executive Certificate in Digital and Social Media Marketing Programme Code: EP120A 2867 8499 ec.marketing@hkuspace.hku.hk This programme focuses on the practical aspects of designing and planning a digital and social media marketing campaign, as part of the overall marketing strategy. Applicants shall hold: (a) a bachelors degree awarded by a recognized university or equivalent, or (b) an associate degree/ a higher diploma or equivalent, and have at least 2 years of work experience, or (c) possess relevant professional qualifications. Applicants with other qualifications and substantial work experience will be considered on individual merit. HK$6,300 Application Fee: HK$150 3 months Cantonese, suppl with teaching materials in Eng Google Analytics Programme Code: MKTG9200 S 2867 8313 cmmarketing@hkuspace.hku.hk This programme aims to enhance the skills and concepts for digital marketers who do not have web programming background. Participants will learn the Google Analytics (GA) setup, operation, and tools to perform data analysis, visualization, reporting, and gain insights from customer behaviour to enhance the effectiveness of digital marketing. Age 18 or above HK$1,800 1 day English Google Ads Platform Programme Code: MKTG9208 S 2867 8313 cmmarketing@hkuspace.hku.hk This workshop is designed for people who advertise on the greater Google environment. Participants will learn to use Google Ads Platform to manage their advertisements on AdWords, YouTube, Google Display Network, and Gmail. Age 18 or above HK$1,800 1 day English Power Up營銷工作坊：網紅及直播營銷致勝攻略 課程編號：MKTG9211 2867 8499 ec.marketing@hkuspace.hku.hk Power Up營銷工作坊 ─ 幫助營銷人員和小企業老闆找到合適的營銷解決方案，並 為COVID-19後經濟復甦作準備的一系列工作坊。 打響頭炮的是有關意見領袖營銷的課程。隨著KOC（關鍵意見消費者）的崛起，這 種營銷方法亦得到更多的關注。越來越多品牌與社交媒體上的KOL/KOC合作為與 其目標客戶產生共鳴。另外，隨著直播的日益普及，越來越多公司正在利用這些工 具來製作有趣的內容，以直接與客戶互動。 HK$1,800 校友優惠/預早報名優惠：HK$1,600 1日
RkJQdWJsaXNoZXIy MTgwNDcxNg==