314 Marketing 市場營銷學 This is an exempted course under the Non-Local Higher and Professional Education (Regulation) Ordinance. 根據《非本地高等及專業教育（規管）條例》，本課程屬獲豁免課程。 It is a matter of discretion for individual employers to recognize any qualification to which this course may lead. 個別僱主可酌情決定是否承認本課程可令學員獲取的任何資格。 These are exempted courses under the Non-Local Higher and Professional Education (Regulation) Ordinance. 根據《非本地高等及專業教育（規管）條例》，這些課程屬獲豁免課程。 It is a matter of discretion for individual employers to recognize any qualification to which these courses may lead. 個別僱主可酌情決定是否承認這些課程可令學員獲取的任何資格。 The course operator is applying for exemption under the Non-local Higher and Professional Education (Regulation) Ordinance. 課程主辦人正根據《非本地高等及專業教育（規管）條例》辦理豁免註冊手續。 It is a matter of discretion for individual employers to recognize any qualification to which this course may lead. 個別僱主可酌情決定是否承認本課程可令學員獲取的任何資格。 E-commerce and Omnichannel Retailing 電子商務及全渠道零售 Advanced Diploma in Marketing and Retail Management Programme Code: MK030A 2867 8316 ADip.marketing@hkuspace.hku.hk For details, please refer to p.310 Certificate for Module (E-commerce Operations) Programme Code: MK085A 2867 8316 ADip.marketing@hkuspace.hku.hk Online shopping significantly surged during the pandemic. It’s important for online retailers to set up effective e-commerce operations which can directly improve its consumer experience and profitability. The programme is designed to provide students with basic knowledge about e-commerce operation and management including business concepts, business strategies and operations. It also equips students with the knowledge of e-commerce security and operations covering online payment setup, inventory management, logistics and order fulfillment. HK$4,800 Application Fee: HK$150 36 hours English Level 4 (Reg. No.: 22/000706/L4) Validity Period: 01 Sep 2022 - on-going Certificate for Module (Retail Management and Operations) Programme Code: MK073A 2867 8316 ADip.marketing@hkuspace.hku.hk For details, please refer to p.311 Certificate for Module (Shopper Relations and Customer Services) Programme Code: MK087A 2867 8316 ADip.marketing@hkuspace.hku.hk For details, please refer to p.307 Certificate for Module (Strategic Marketing for Omnichannel Retailing) Programme Code: MK086A 2867 8316 ADip.marketing@hkuspace.hku.hk The programme is to examine the behavioural intention of digital consumers and to examine the omnichannel retailing strategy for omnichannel retailing business to enhance the consumer experience. HK$4,800 Application Fee: HK$150 42 hours English Level 4 (Reg. No.: 22/000710/L4) Validity Period: 01 Sep 2022 - on-going Social Commerce Series: Mastering TikTok Shop to Expand the Global Market Programme Code: SC526A 2867 8499 ec.marketing@hkuspace.hku.hk This comprehensive course will equip you with the knowledge and skills to leverage the power of social commerce and TikTok Shop to expand your business into overseas markets. HK$4,200 Application Fee: HK$150 8 hours Professional Selling and Sales Management 專業推銷與銷售管理 Certificate for Module (Management Skills for Effective Manager) Programme Code: MK089A 2867 8316 ADip.marketing@hkuspace.hku.hk For details, please refer to p.306 Certificate for Module (Essential Leadership Skill in Customer-centric Organisation) Programme Code: MK099A 2867 8499 ec.marketing@hkuspace.hku.hk For details, please refer to p.311 證書（單元：行銷及銷售管理工作坊一） 課程編號：MK056A 2867 8499 ec.marketing@hkuspace.hku.hk 本課程旨在提高銷售從業員在營銷談判和公司營銷的架構及控制的技巧及知識。 HK$2,100 4個星期 資歷架構級別：2 資歷名冊登記號碼：14/003531/L2 資歷名冊登記有效期：2014年11月4日 - 持續有效 證書（單元：行銷及銷售管理工作坊二） 課程編號：MK057A 2867 8499 ec.marketing@hkuspace.hku.hk 本課程旨在提高銷售從業員在營銷行政及管理方面的技巧及知識，讓學員了解客戶 消費行為及顧客關係管理。 HK$2,100 4個星期 資歷架構級別：2 資歷名冊登記號碼：14/003531/L2 資歷名冊登記有效期：2014年11月4日 - 持續有效
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