312 Marketing 市場營銷學 This is an exempted course under the Non-Local Higher and Professional Education (Regulation) Ordinance. 根據《非本地高等及專業教育（規管）條例》，本課程屬獲豁免課程。 It is a matter of discretion for individual employers to recognize any qualification to which this course may lead. 個別僱主可酌情決定是否承認本課程可令學員獲取的任何資格。 These are exempted courses under the Non-Local Higher and Professional Education (Regulation) Ordinance. 根據《非本地高等及專業教育（規管）條例》，這些課程屬獲豁免課程。 It is a matter of discretion for individual employers to recognize any qualification to which these courses may lead. 個別僱主可酌情決定是否承認這些課程可令學員獲取的任何資格。 The course operator is applying for exemption under the Non-local Higher and Professional Education (Regulation) Ordinance. 課程主辦人正根據《非本地高等及專業教育（規管）條例》辦理豁免註冊手續。 It is a matter of discretion for individual employers to recognize any qualification to which this course may lead. 個別僱主可酌情決定是否承認本課程可令學員獲取的任何資格。 Master of Science in Marketing with Digital Strategy Programme Code: MK079A Edinburgh Napier University, UK 2867 8315 enumscmarketing@hkuspace.hku.hk The MSc in Marketing with Digital Strategy is a two-year part-time programme jointly offered by Edinburgh Napier University and HKU SPACE. The programme equips students with the digital skills and strategic marketing knowledge to meet current demand for people who can thrive in the digital business environment. Suitable for those with no previous marketing knowledge, this higher degree will increase students’ employability, empowering students to have the confidence and knowledge to meet employers’ present and future digital and marketing needs, and give students the advanced digital skills necessary to develop new business and marketing opportunities. APPLICANTS SHOULD HOLD: - An undergraduate degree at Honours level from a recognised university; OR - An undergraduate degree from a recognised university PLUS no less than one year’s experience in marketing or sales or three years general working experience; OR - An appropriate professional qualification e.g. CIM Diploma in Marketing, HKU SPACE Diploma in Marketing awarded within the HKU system through HKU SPACE, PLUS no less than one year’s experience in marketing or sales or three years general working experience. ENTRY AS AN AFFILIATE STUDENT: If you do not meet the above requirements, but have five or more years of marketing experience, you may enter as an Affiliate Student. Your application will be reviewed individually and, if successful, will allow you to study the two modules in the first trimester of the programme, Principles and Practice of Marketing and Consumer Insights, as an Affiliate Student. If you pass these modules, you will be able to proceed with the rest of the programme. HK$104,000 Application Fee: HK$200 24 months to 28 months English MSc Digital and Social Media Marketing Programme Code: MK078A University of Plymouth, UK 2867 8315 msc.digitalmarketing@hkuspace.hku.hk The MSc Digital and Social Media Marketing programme is jointly offered by University of Plymouth and HKU SPACE.This programme will deliver a mix of new and best practice in contemporary digital and social media marketing, along with significant communications insight and strategic insight into the digital sector. This will benefit both business and non-business graduates who wants to move into a more digital role in their career and/or develop as digital marketing specialists. Applicants should have: (a) a bachelor’s degree, awarded by a recognized institution, of at least second-class honours; OR (b) a professional qualification recognized as equivalent to a bachelor’s degree. If the degree or equivalent qualification is from an institution where the language of teaching and assessment is not English, applicants shall provide evidence of English proficiency, such as: i. an overall band of 6.5 or above in the IELTS with a minimum of 5.5 in any element; or ii. an overall score of 90 or above in the TOEFL iBT; iii. HKDSE Examination English Language at Level 4 or above; or iv. HKALE Use of English at Grade C or above; or v. equivalent qualifications. Applicants not meeting the standard set of criteria for admission will be assessed on individual merit. HK$118,000 Application Fee: HK$200 18 months English Advanced Diploma in Digital and Social Media Marketing Programme Code: MK052A 2867 8316 ADip.marketing@hkuspace.hku.hk Digital and social media revolution has transformed the marketing industry. The Advanced Diploma in Digital and Social Media Marketing is designed to equip you with the latest marketing knowledge and practices in digital, social media, mobile marketing, search engine optimization (SEO), search engine marketing (SEM), content and video marketing, market analytics, etc. The programme also prepares you for further education at degree level and career advancement. Applicants should - have gained in the HKALE Grade E in 2 subjects; OR - have gained in the HKALE Grade E in 1 subject, and have 2 years of relevant work experience; OR - have gained in the HKCEE Grade E in 4 subjects, and Level 2 in English Language, and have 2 years of relevant work experience; OR - have gained in the HKDSE Examination Level 2 in 5 subjects including English Language; OR - hold a certificate in the marketing, business or related discipline; OR - be aged at least 21 with 3 years of relevant work experience. HK$4,500 per module Application Fee: HK$150 20 months to max. 40 months English Level 4 (Reg. No.: 15/003663/L4) Validity Period: 17 Dec 2015 - on-going Certificate for Module (Integrated Marketing and Brand Communications) Programme Code: MK096A 2867 8315 pgdip.marketing@hkuspace.hku.hk For details, please refer to p.308 Executive Certificate in Social Media and Digital Marketing Analytics Programme Code: EP096A 2867 8499 ec.marketing@hkuspace.hku.hk For details, please refer to p.309 Certificate for Module (Psychology of Advertising) Programme Code: MK090A 2867 8316 ADip.marketing@hkuspace.hku.hk For details, please refer to p.306 Certificate for Module (Digital Marketing Planning and Analytics) Programme Code: MK088A 2867 8316 ADip.marketing@hkuspace.hku.hk For details, please refer to p.309 Digital Marketing, Social Media and Content Management 數碼營銷，社交媒體及內容管理
RkJQdWJsaXNoZXIy MTgwNDcxNg==