311 For more and latest programme information, please visit our website 有關最新課程資訊及詳情，請瀏覽學院網站 hkuspace.hku.hk Minimum Entry Requirements 基本入學要求（P.017） Fee 學費 Duration 修業期 Medium of Instruction 教學語言 Qualifications Framework 資歷架構 Exemption 豁免 Short Course 短期課程 See legend on page 033 圖像說明於第033頁 Marketing 市場營銷學 Postgraduate Diploma in Digital and Social Media Marketing Programme Code: MK004A 2867 8315 pgdipmarketingpt@hkuspace.hku.hk This Postgraduate Diploma is both vocationally and academically oriented to provide opportunities for marketing professionals and general business practitioners to upgrade their knowledge and skills in digital and social media marketing to cope with the challenges and dynamics of the changing market as well as to articulate to Masters degree programmes with credit exemption. Applicants shall: a. (i) hold a bachelor’s degree awarded by a recognized university; or (ii) hold relevant and recognized professional qualifications and have three years of relevant work experience. and b. provide evidence of English proficiency if they hold a professional qualification or their bachelor’s degree is from an university where the teaching medium is not English, such as: i. an overall band of 6.0 or above with no subtests lower than 5.5 in the IELTS; or ii. a score of 550 or above in the paper-based TOEFL or a score of 213 or above in the computer-based TOEFL; or iii. HKDSE Examination English Language at Level 3 or above; or iv. HKALE Use of English at Grade E or above; or v. equivalent qualifications. Applicants not meeting the standard set of criteria for admission will be assessed on individual merit. HK$6,200 per module Application Fee: HK$150 12 months to 24 months English Level 6 (Reg. No.: 14/003365/L6) Validity Period: 01 Nov 2014 - on-going Master of Science in Marketing Programme Code: MK008A Edinburgh Napier University, UK 2867 8315 enumscmarketing@hkuspace.hku.hk For details, please refer to p.305 Digital Marketing, Social Media and Content Management 數碼營銷，社交媒體及內容管理 Brand Management, Luxury Branding and Fashion Marketing 品牌管理、奢侈品牌建設及時裝營銷 Certificate for Module (Essential Leadership Skill in Customer-centric Organisation) Programme Code: MK099A 2867 8499 ec.marketing@hkuspace.hku.hk This programme aims to equip junior managers with the necessary knowledge and skills needed to transition from executing supervisory responsibilities to becoming customer-centric managers, and initiating improvements to the organisation’s services and operations. 42 hours Level 4 (Reg. No.: 25/000110/L4) Validity Period: 01 Jan 2025 - on-going Certificate for Module (Digital Branding and Experiential Marketing) Programme Code: MK093A 2867 8499 / 2867 8493 ec.marketing@hkuspace.hku.hk For details, please refer to p.307 證書（單元 ：奢侈品市場及投資） 課程編號：MK092A 2867 8313 / 2867 8315 cmmarketing@hkuspace.hku.hk 本課程透過了解奢侈品的歷史、文化及市場分析，讓學員明白各類奢侈品的特色和 品牌，分析其收藏價值、行業趨勢和前瞻。透過教授相關的知識和實例分享，學員 能夠因應家族辦公室的高端客戶需要，策劃更佳的奢侈品買賣和投資。 申請人應持有副學士學位/高級文憑或同等學歷。 申請人如持有其他同等學歷；或21歲以上及擁有三年理財及財富管理相關工作經驗者，學院 將會作個別考慮。 HK$7,800 報名費用：HK$150 30小時 粵語輔以英語 資歷架構級別：3 資歷名冊登記號碼：23/000237/L3 資歷名冊登記有效期：2023年4月1日 - 持續有效 Certificate for Module (Retail Management and Operations) Programme Code: MK073A 2867 8316 ADip.marketing@hkuspace.hku.hk This programme is designed to provide students with a basic understanding of the key management operations in retail business to prepare them for day-to-day retail operations. HK$4,800 4 months English Level 4 (Reg. No.: 19/001093/L4) Validity Period: 01 Oct 2019 - on-going
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