05 魏華選讀的學科是「企業品牌及節目管理」，她認同「活到老，學到老」是與時並進及自我提 升的必要條件，「在這裏學習特別開心，我相信，職場經驗與理論知識互相結合，可以產生 新的火花和靈感，從而促進事業和個人發展。」 Wei Hua, enrolled in the “Corporate Branding and Event Management” programme, agrees that lifelong learning is essential for personal advancement and staying abreast of developments. She shared, “I am particularly delighted to study here. I believe that combining workplace experience with theoretical knowledge can spark new ideas and inspiration, promoting both career and personal growth.” 「促進大灣區人力資本發展」是學院《2025–2030年 發展策略》中的重要策略方向。為此，學院積極在大 灣區開展推廣工作，提升知名度及影響力。其中一 項重要突破是，在2025年底於內地主要社交媒體小 紅書及微信開設了學院官方帳號，為學院與大灣區 潛在學生建立直接的互動平台。 小紅書是內地現時最流行、增長最快的社交平台， 學院可運用道地、生活化的內容及短視頻建立品牌 口碑，從而廣泛感染目標受眾；微信則覆蓋數以億 計用戶，是深耕品牌故事及向潛在學生發佈課程與 活動資訊的官方渠道。內容策略涵蓋三大主軸：「全 景」呈現學院歷史、國際認可與學術優勢；「前瞻課 程」突顯課程特色與學習成果；「人物誌」以學生分 享及教師洞見展現真實鮮活的學習故事。 學院將運用兩大平台的優勢相輔相成，繼續深化與 受眾的互動，為課程團隊與潛在學生連繫溝通橋樑， 並致力將兩大平台的官方帳號打造成學院在大灣區 的核心社交互動樞紐，加強與內地社群的連結。 “Contributing to Human Capital Development in the GBA” is an important direction of the School’s Strategic Plan for 2025-2030. To this end, the School is actively expanding its outreach efforts in the GBA to enhance visibility and influence. An important breakthrough involves the establishment of official accounts on the popular Chinese Mainland social media platforms Xiaohongshu (XHS) and WeChat by the end of 2025, creating direct interactive platforms for the School with potential students in the GBA XHS is currently one of the most popular and rapidly growing social platforms in the Chinese Mainland. The School can leverage local, lifestyle-focused content and short reels to build brand reputation, effectively engaging target audiences. WeChat, with its user base numbering in the hundreds of millions, serves as the official channel for deepening brand narratives and disseminating course and event information to potential students. The content strategy encompasses three main themes: “Panorama” presenting the School’s history, international recognition, and academic strengths; “Forward-Looking Programmes” highlighting course features and learning outcomes; and “Profiles” showcasing real and vibrant learning stories through student testimonials and teacher insights. The School will synergise the strengths of these two platforms, further enhancing interaction with audiences, serving as a communication bridge between the course team and potential students, and striving to establish the official accounts on both platforms as the core social interaction hub for the School in the GBA, strengthening connections with the Chinese Mainland communities. Launching Xiaohongshu and WeChat accounts 開設小紅書與微信帳號 小紅書 (Xiaohongshu): 微訊 (Wechat):
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