307 For more and latest programme information, please visit our website 有關最新課程資訊及詳情，請瀏覽學院網站 hkuspace.hku.hk Minimum Entry Requirements 基本入學要求（P.017） Fee 學費 Duration 修業期 Medium of Instruction 教學語言 Qualifications Framework 資歷架構 Exemption 豁免 Short Course 短期課程 See legend on page 033 圖像說明於第033頁 Marketing 市場營銷學 Advertising, Media Planning and Marketing Communications 廣告、媒體策劃及營銷傳播 Certificate for Module (Shopper Relations and Customer Services) Programme Code: MK087A 2867 8316 ADip.marketing@hkuspace.hku.hk The programme aims to stress the importance of customer-centric service in retailing business and to develop students’ knowledge and skills of customer services for retailers and shopping malls. They will also learn how to establish a long-term shopper relationship and enhance the shopping experience and satisfaction. HK$4,800 Application Fee: HK$150 42 hours English Level 4 (Reg. No.: 22/000709/L4) Validity Period: 01 Sep 2022 - on-going Certificate for Module (Digital Branding and Experiential Marketing) Programme Code: MK093A 2867 8499 / 2867 8493 ec.marketing@hkuspace.hku.hk 本課程旨在為學員講解中小企業如何使用新科技提升顧客的品牌體驗，了解在本 地、中國內地及環球國際品牌的管理模式、評估及規劃品牌的巿場定位，讓學員掌 握在數碼時代塑造品牌和建立實用營銷及傳媒活動的策略。 申請人應該： 1. 完成香港中學文憑課程；或 2. 完成香港中學會考課程；或 3. 年滿 21 歲或以上及具有最少兩年相關工作經驗。 申請人如持有其他同等資格，學院將按 個別情況考慮。 HK$7,800 per programme Application Fee: HK$150 30 hours Cantonese, suppl with teaching materials in Eng Level 3 (Reg. No.: 23/000505/L3) Validity Period: 01 Jun 2023 - on-going Certificate for Module (Crisis Marketing Strategy in Challenging Times) Programme Code: MK103A 2867 8499 ec.marketing@hkuspace.hku.hk The objective of this programme is to equip students with the knowledge and skills necessary to market products and services during challenging times. This includes understanding the unique challenges and opportunities that arise during crises and developing strategies to navigate these situations. HK$8,000 30 hours English Level 4 (Reg. No.: 26/000267/L4) Validity Period: 01 Mar 2026 - on-going 大灣區餐飲業市場發展攻略 課程編號：MKTG9230 2867 8499 ec.marketing@hkuspace.hku.hk 本課程將教授創業者在大灣區開展餐飲業的重要市場規劃技巧，包括最新內地餐飲 文化，流行文化，網紅行銷的最新趨勢及應用數碼市營銷去增加客源。最新熱話的 餐飲業機會和挑戰，例如品牌的可持續性，如何減廢及社會與企業管治（ESG）以應 對中央政府漸趨嚴格的環保法規。餐飲業者，創業者及與餐飲業相關工作者，修讀 課程後能了解品牌形象和飲食文化等經營技巧，以協助他們更容易制定適合當地的 市場規劃，使其品牌能在大灣區作永續的發展。 HK$3,800 2個月 粵語 Certificate for Module (Strategic Marketing and Public Relations) Programme Code: MK097A 2867 8315 pgdip.marketing@hkuspace.hku.hk The programme is about the concepts and processes involved in developing marketdriven strategies and a coordinated marketing programme to deliver superior customer value via public relations. The module focuses what it means to be a public relations professional, how people learn about public relations, develop and hone their public relations skills. HK$6,400 per module Application Fee: HK$150 39 hours English Level 6 (Reg. No.: 23/000839/L6) Validity Period: 01 Oct 2023 - on-going Certificate for Module (Corporate Event Management) Programme Code: MK094A 2867 8315 pgdip.marketing@hkuspace.hku.hk This programme provides a comprehensive training in the corporate event world. Students will learn how to plan and manage all types of corporate events for the clients and the key corporate event planning components, from working out logistics to aligning events with company goals. Applicants should have: (i) a bachelor’s degree awarded by a recognised institution; OR (ii) a professional qualification in a relevant discipline and three years of full-time work experience at senior managerial level in related industries. If the degree or equivalent qualification is from an institution where the language of teaching and assessment is not English, applicants shall provide evidence of English proficiency, such as: (i) an overall band of 6.0 or above with no subtests lower than 5.5 in the IELTS; or (ii) a score of 550 or above in the paper-based TOEFL, or a score of 213 or above in the computer-based TOEFL, or a score of 80 or above in the internet-based TOEFL; or (iii) HKDSE Examination English Language at Level 3 or above; or (iv) HKALE Use of English at Grade E or above; or (v) equivalent qualifications. Applicants not meeting the standard set of criteria for admission will be assessed on individual merit. HK$5,900 per module Application Fee: HK$150 30 hours English Level 6 (Reg. No.: 23/000836/L6) Validity Period: 01 Oct 2023 - on-going
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