306 Marketing 市場營銷學 This is an exempted course under the Non-Local Higher and Professional Education (Regulation) Ordinance. 根據《非本地高等及專業教育（規管）條例》，本課程屬獲豁免課程。 It is a matter of discretion for individual employers to recognize any qualification to which this course may lead. 個別僱主可酌情決定是否承認本課程可令學員獲取的任何資格。 These are exempted courses under the Non-Local Higher and Professional Education (Regulation) Ordinance. 根據《非本地高等及專業教育（規管）條例》，這些課程屬獲豁免課程。 It is a matter of discretion for individual employers to recognize any qualification to which these courses may lead. 個別僱主可酌情決定是否承認這些課程可令學員獲取的任何資格。 The course operator is applying for exemption under the Non-local Higher and Professional Education (Regulation) Ordinance. 課程主辦人正根據《非本地高等及專業教育（規管）條例》辦理豁免註冊手續。 It is a matter of discretion for individual employers to recognize any qualification to which this course may lead. 個別僱主可酌情決定是否承認本課程可令學員獲取的任何資格。 Advertising, Media Planning and Marketing Communications 廣告、媒體策劃及營銷傳播 Bachelor of Arts (Hons) Marketing Programme Code: MK023A The University of Hull, UK 2910 7619 / 2867 8493 hull.mmg@hkuspace.hku.hk This programme provides you with practical knowledge and vocational skills in marketing. You will be able to apply effective marketing strategies, digital and social media marketing techniques and persuasive communication tactics in different market environment and equipped with analytical skills and critical thinking ability. This programme will also help you to develop your critical thinking and analytical skills. All applicants must satisfy the admission requirements of the University of Hull before they may be considered for selection. An applicant shall hold: 1. a Higher Diploma in Business, or an Advanced Diploma in Marketing, or an Associate Degree of Business Administration or other equivalent qualifications awarded within the HKU system through HKU SPACE with a GPA of 2.0 or its equivalent; OR 2. a related Higher Diploma, Advanced Diploma, or Associate Degree offered by HKU SPACE or a Higher Diploma, an Advanced Diploma, or an Associate Degree from other tertiary institutions in the areas of marketing, management, or business-related which are recognized by the University of Hull; For 1. and 2. above, applicants holding a related Advanced Diploma shall preferably have 2 years of work experience. Applicants of 1. and 2. above are considered to have met the English requirements. In other cases, applicants should have proof of English proficiency by having: i) a Grade E in the Use of English in Hong Kong Advanced Level Examination (HKALE); or ii) Hong Kong Diploma of Secondary Education (HKDSE) Examination with minimum score of overall level 4 in English Language (with a minimum of level 3 in each skill); or iii) IELTS with minimum score of overall 6.0 (with a minimum 5.5 in each skill); or iv) Pearson Academic Test of English with minimum score of overall 54 (with a minimum 51 in each skill); or v) recognised equivalent. Applicants with other equivalent qualifications will be considered on individual merit. HK$13,250 per module Application Fee: HK$200 18 months English Level 5 (Reg. No.: 15/002103/L5) Validity Period: 01 Sep 2015 - 31 Aug 2029 Advanced Diploma in Marketing and Brand Management Programme Code: MK002A 2867 8316 ADip.marketing@hkuspace.hku.hk This programme provides a firm foundation to equip you with knowledge and skills in developing brand strategies and managing brands in a multi-cultural market environment. It also prepares you for higher education at degree level and career advancement in brand management in a competitive market environment. Applicants should - have gained in the HKALE Grade E in 2 subjects; OR - have gained in the HKALE Grade E in 1 subject, and have 2 years of relevant work experience; OR - have gained in the HKCEE Grade E in 4 subjects, and Level 2 in English Language, and have 2 years of relevant work experience; OR - have gained in the HKDSE Examination Level 2 in 5 subjects including English Language; OR - hold a certificate in the marketing, business or related discipline; OR - be aged at least 21 with 3 years of relevant work experience. HK$4,500 per module Application Fee: HK$150 20 months to max. 40 months English Level 4 (Reg. No.: 09/001369/4) Validity Period: 01 Feb 2009 - on-going Advanced Diploma in Marketing, Advertising and Public Relations Programme Code: MK067C 2867 8316 ADip.marketing@hkuspace.hku.hk The rapid development in digital technology and new social media massively reshaped the advertising industry and the public relations (‘PR’) practices and communications. This programme is a fast track to equip executives in marketing, advertising or PR with new knowledge and skills in digital advertising, psychology in advertising, social media, consumer behaviour, and multimedia writing, etc., in order to enhance their market competitiveness. Applicants should - have gained in the HKALE Grade E in 2 subjects; OR - have gained in the HKALE Grade E in 1 subject, and have 2 years of relevant work experience; OR - have gained in the HKCEE Grade E in 4 subjects, and Level 2 in English Language, and have 2 years of relevant work experience; OR - have gained in the HKDSE Examination Level 2 in 5 subjects including English Language; OR - hold a certificate in the marketing, business or related discipline; OR - be aged at least 21 with 3 years of relevant work experience. HK$4,500 per module Application Fee: HK$150 20 months to max. 40 months English Level 4 (Reg. No.: 21/001283/L4) Validity Period: 01 Dec 2021 - on-going Certificate for Module (Psychology of Advertising) Programme Code: MK090A 2867 8316 ADip.marketing@hkuspace.hku.hk The programme is to provide students with the basic knowledge to evaluate advertising from the perspective of psychology in attitude change. HK$4,800 Application Fee: HK$150 42 hours English Level 4 (Reg. No.: 22/000708/L4) Validity Period: 01 Sep 2022 - on-going Certificate for Module (Management Skills for Effective Manager) Programme Code: MK089A 2867 8316 ADip.marketing@hkuspace.hku.hk The programme is to develop students with self-management, interpersonal management and team management skills and prepare them to perform the role of a marketing manager. HK$4,800 Application Fee: HK$150 33 hours English Level 4 (Reg. No.: 22/000707/L4) Validity Period: 01 Sep 2022 - on-going
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