For more and latest programme information, please visit our website 有關最新課程資訊及詳情，請瀏覽學院網站 hkuspace.hku.hk Minimum Entry Requirements 基本入學要求（P.017） Fee 學費 Duration 修業期 Medium of Instruction 教學語言 Qualifications Framework 資歷架構 Exemption 豁免 Short Course 短期課程 See legend on page 033 圖像說明於第033頁 245 Hospitality & Lifestyle 款客及精緻生活 Hospitality & Tourism Management 酒店及旅遊業管理 Advanced Diploma in Tourism and Travel Experience Management Programme Code: MS049C 2867 8320 / 2867 8329 parttimehtm@hkuspace.hku.hk The programme aims to introduce an expanding field of customer experience management in the travel and tourism industry. Customer experience has become a critical differentiator in today’s competitive market environment, tourism and travel service companies can strengthen their brand preference and improve customer loyalty and satisfaction through valued and memorable customer interactions. This programme imparts an in-depth knowledge and understanding of guest relationship management, cross-cultural management, and people management in a variety of tourism and travel service business operations to students. HK$4,900 per module Application Fee: HK$150 22 months English Level 4 (Reg. No.: 21/000089/L4) Validity Period: 01 Mar 2021 - on-going Certificate for Module (Food and Beverage Administration) Programme Code: HT023A Application Code: 2435-HT023A 2867 8320 / 2867 8329 parttimehtm@hkuspace.hku.hk This programme aims to equip hospitality leaders with a solid knowledge of the management in food and beverages administration and other related products in hotel banqueting and catering in the workplace. It covers basic knowledge of bar management in operations and the advantages and disadvantages of franchise business. Upon the completion of the programme, students will be able to handle different customer service scenarios, draft training plan in restaurant operations and the planning of staff development in food and beverage. This programme develops students’ managerial skills needed in both food and beverage as well as hospitality industries for applying in their workplace or further study. Applicants shall: - have gained in the HKALE Grade E in 1 AL subject and in the HKCEE Grade E in 4 subjects, and Level 2 in English Language*, or equivalent; Or - have gained in the HKDSE Examination Level 2 in 5 subjects including English Language; Or - hold a Certificate in Private Jet Hospitality Service Management awarded within the HKU system through HKU SPACE, or equivalent; Or - be mature applicants (aged 21 years or above) who do not fulfill the academic requirement but have at least 3 years of relevant work experience in the hospitality and tourism industry will be considered. They should have Level 2 in English Language* in HKCEE or Level 2 in English Language in HKDSE Examination or equivalent. They may need to attend an interview. Applicants with other qualifications will be considered on individual merit. HK$5,200 per programme Application Fee: HK$150 39 hours English Level 4 (Reg. No.: 21/001073/L4) Validity Period: 01 Oct 2021 - on-going Certificate for Module (Hotel and Resort Management) Programme Code: HT017A Application Code: 2435-HT017A 2867 8320 parttimehtm@hkuspace.hku.hk This programme aims to equip business leaders in both resort and hotel organisations with comprehensive knowledge of the planning, operation as well as management principles for hotels and resorts. It also covers branding and marketing, finance and revenue, service management, customer relationship management and information technology issues. Upon completion of the programme, students will be able to distinguish the management of back of the house and heart of house and describe the differences of various departments in resort and hotel organisations. With the trend of integrating hotel and resort, there is a demand for students equipped with understanding on how to organise a successful business for a resort and its unique characteristics. Applicants shall: - have gained in the HKALE Grade E in 1 AL subject and in the HKCEE Grade E in 4 subjects, and Level 2 in English Language, or equivalent; Or - have gained in the HKDSE Examination Level 2 in 5 subjects including English Language; Or - hold a Certificate in Private Jet Hospitality Service Management awarded within the HKU system through HKU SPACE, or equivalent; Or - be mature applicants (aged 21 years or above) who do not fulfill the academic requirement but have at least 3 years of relevant work experience in the hospitality and tourism industry will be considered. They should have Level 2 in English Language in HKCEE or Level 2 in English Language in HKDSE Examination or equivalent. They may need to attend an interview. Applicants with other qualifications will be considered on individual merit. HK$5,200 per programme Application Fee: HK$150 39 hours English Level 4 (Reg. No.: 21/001076/L4) Validity Period: 01 Oct 2021 - on-going Certificate for Module (Hotel Revenue Management Analytics) Programme Code: HT014A Application Code: 2145-HT014A 2867 8408 htm.hrma@hkuspace.hku.hk Hotel revenue management analytics is cross-functional and cross-disciplinary. Revenue management is key to hotel business because hotel room has fixed capacity, perishable inventory, and time-variable demand. The team of reservation and front desk departments in hotels needs to learn the principles of revenue management regarding how to apply pricing and length-of-stay tools, manage overbooking, forecast demand, and measure the revenue management performance. Successful revenue management strategies hinge on the ability to forecast demand and to control room availability and length of stay. This practical knowledge also needs to disseminate and communicate to those working in other hotel departments, so that they can collaborate together towards the overall pricing strategies to maximize profitability. Applicants shall: (i) hold a relevant bachelor’s degree awarded by a recognized university or equivalent; or (ii) hold a relevant Associate Degree / Higher Diploma or equivalent, and have at least 2 years of related work experience. Applicants with other qualifications will be considered on individual merit. HK$9,000 per programme 10 weeks English Level 5 (Reg. No.: 21/000914/L5) Validity Period: 01 Sep 2021 - on-going
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