The College focused efforts on becoming “Professional and Pioneer for Stable Growth, Proactively Exploring New Potentials for Sustainable Development” and has been developing its portfolio of business programmes, whilst establishing partnerships at home and internationally. The College faced challenges from COVID-19 and social changes, but managed to overcome these, whilst being sustainable and managing to achieve acceptable growth. The College offered programmes in pure online, blended and hybrid mode with full face to face classes gradually resuming following relaxation of some restrictions. New programmes include a DBA, MA Human Resource Management and BSc Business (Project Management) with the University of Plymouth, Postgraduate Diploma in Fintech and Legal Regulations, country based courses on tax planning, courses on anti-money laundering and Certificate in Introduction to Fintech. Wine and beverage programmes include World Whisky Appreciation, Japanese Sake, Italian wine and coffee. New emerging areas include Art Tech and NFT, metaverse and future business world, green bond and climate investing, ESG, innovation management, storytelling with data, cryptocurrency and digital marketing and AI marketing. All programmes are designed to enable participants to become futureready. This year, the College also saw increased interest for corporate training and commissioning of courses. 金融商業學院秉持「專業創新、穩健向前，市場 導向、持續發展」的信念，致力發展商業學課程， 並與本地和國際機構建立夥伴關係。 面對2019冠狀病毒病及社會改變所帶來的挑 戰，學院仍能克服困難、持續發展，並保持合理 增長。現時學院的部分課程使用純網上或混合及 兼容模式授課，但隨着防疫限制放寬，面授課堂 已經逐步恢復。 學院致力發展新課程，新推出的課程包括與英國 普利茅斯大學合辦的工商管理學博士、人力資源 管理文學碩士和商業理學士（項目管理），以及金 融科技及法規深造文憑、針對不同國家的稅務 籌劃課程、打擊洗錢課程、金融科技入門證書。 我們又開設了關於不同酒類和飲品的課程，包括 世界威士忌品嚐、日本清酒、意大利葡萄酒及咖 啡。不僅如此，學院亦積極開拓新興範疇，包括 藝術科技及非同質化貨幣、未來商界之元宇宙、 綠色債券與氣候投資、環境、社會與管治、創新 管理、數據說故事、加密貨幣及數碼營銷與人工 智能營銷，所有課程均以學生的出路為前提而設 計。此外，本年學院亦接獲更多企業培訓及委託 訓練課程的邀約。 College of Business and Finance (CBF) 金融商業學院 THE COLLEGES 學院 DIRECTOR’S REVIEW OF THE YEAR院長回顧 18
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