For more and latest programme information, please visit our website 有關最新課程資訊及詳情，請瀏覽學院網站 hkuspace.hku.hk Minimum Entry Requirements 基本入學要求（P.017） Fee 學費 Duration 修業期 Medium of Instruction 教學語言 Qualifications Framework 資歷架構 Exemption 豁免 Short Course 短期課程 See legend on page 031 圖像說明於第031頁 255 Social Sciences 社會科學 Media & Communication 媒體及傳播學 Certificate for Module (Digital Media Literacy) Programme Code: DP105B 2910 7607 pg.cad@hkuspace.hku.hk In this mediated network society, use of media increasingly becomes an essential part of people’s everyday life. The media are therefore strategically employed as pedagogical tool by the teaching profession. This programme purposes to critically review the historical and contemporary development of media as a pedagogical tool. By evaluating different forms of media content, it applies principles and concepts related to media literacy for instructional and teaching purposes. The programme equips students with media professional knowledge with a view to assessing teaching effectiveness of media literacy classes. HK$10,000 Application Fee: HK$150 36 hours Level 6 (Reg. No.: 21/000503/L6) Validity Period: 01 Sep 2021 - on-going Certificate for Module (Media and Popular Culture) Programme Code: DP109A Application Code: 2145-DP109A 2910 7607 pg.cad@hkuspace.hku.hk This programme will focus on key debates on popular culture and cultural consumption in relation to the media. Issues of pleasure, politics, meaning and value will be raised in connection with a range of cultural forms. Situated historically in the twentieth century, the programme analyses the development of mass culture as a socio-economic form, and as a term emerging in relation to other media forms, such as Hollywood movies, television programmes, music, art, print and new media. A range of theoretical perspectives will inform the analysis. The consumption of popular culture is addressed through recent ethnographic and qualitative work on audiences. HK$10,000 Application Fee: HK$150 36 hours Level 6 (Reg. No.: 19/000088/L6) Validity Period: 01 Feb 2019 - on-going Certificate for Module (Researching Media and Culture) Programme Code: DP101A Application Code: 2145-DP101A 2910 7627 pg.cad@hkuspace.hku.hk Through a combination of lectures, tutorials and student presentations, this programme enables students to define methodological terms, concepts, and processes in media and cultural studies. This helps students make critical judgments on researches commonly used in media and cultural industries, and to design and apply research methodologies to research on media messages, media production and consumption. The programme also aims to equip students with the independent research skills they will need to flourish in academic and vocational contexts, and to carry out basic research in order to produce a piece of academic writing. Applicants should 1. (a) hold a bachelor’s degree in areas of Humanities, Social Sciences, IT or Business, or equivalent, awarded by a recognised institution; or (b) (i) hold a sub-degree or higher diploma awarded by a recognised institution; and (ii) have two years of recognised professional experience; and 2. obtain a score of 6.5 in IELTS (no band less than 6.0), or equivalent (for those graduated from institutions where English is not the medium of instruction). Applicants with other qualifications will be considered on individual merit. HK$10,000 Application Fee: HK$150 36 hours English Level 6 (Reg. No.: 19/000080/L6) Validity Period: 01 Feb 2019 - on-going Certificate for Module (Media Regulation and Management) Programme Code: DP104A 2910 7607 pg.cad@hkuspace.hku.hk This 36-hour Certificate programme is designed for those want to understand better the contextual factors that shape media structures, policies and management practices. It aims to critically review strategic and operational opportunities as well as the problems of media organisations within the current information environment. With reference to socio-legal perspectives on media and regulatory issues, a comparative analysis of models and principles of media regulation governing access to media infrastructure and content in both conventional mass media and new digital communications technologies will be included. HK$10,000 Application Fee: HK$150 12 weeks Level 6 (Reg. No.: 19/000083/L6) Validity Period: 01 Feb 2019 - on-going 證書（單元：體育動感KOL） Programme Code: MC025A 報名代碼：MC025A 2910 7613 ug.comm@hkuspace.hku.hk 本課程以體育評述專業作為引旨，由行內資深體育評述人和傳媒工作者擔任導師， 目標是透過講解及實習，訓練學員的說話、評述技巧和分析、表達能力。 HK$5,700 報名費用：HK$150 8個星期 資歷架構級別：3 資歷名冊登記號碼：20/000725/L3 資歷名冊登記有效期：2021年1月1日 - 持續有效 Corporate Communication Programme Code: COMM9005 S Application Code: 2145-2596NW 3762 0061 ug.comm@hkuspace.hku.hk The driving questions for this course are: how, when, and why an organisation communicates with its public? This course provides an overview of the strategy and practice of corporation communication. Core communication and management principles, as well as critical research are discussed in the context of specific cases. The content will cover communication to both internal and external audiences. The fundamental distinctions between the methods and means of communication will be addressed and principles of integrated communication strategy discussed. HK$2800 Application Fee: Free 3 months
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