This is an exempted course under the Non-Local Higher and Professional Education (Regulation) Ordinance. 根據《非本地高等及專業教育（規管）條例》，本課程屬獲豁免課程。 It is a matter of discretion for individual employers to recognize any qualification to which this course may lead. 個別僱主可酌情決定是否承認本課程可令學員獲取的任何資格。 These are exempted courses under the Non-Local Higher and Professional Education (Regulation) Ordinance. 根據《非本地高等及專業教育（規管）條例》，這些課程屬獲豁免課程。 It is a matter of discretion for individual employers to recognize any qualification to which these courses may lead. 個別僱主可酌情決定是否承認這些課程可令學員獲取的任何資格。 The course operator is applying for exemption under the Non-local Higher and Professional Education (Regulation) Ordinance. 課程主辦人正根據《非本地高等及專業教育（規管）條例》辦理豁免註冊手續。 It is a matter of discretion for individual employers to recognize any qualification to which this course may lead. 個別僱主可酌情決定是否承認本課程可令學員獲取的任何資格。 252 Social Sciences 社會科學 Media & Communication 媒體及傳播學 Certificate in Public Relations and Corporate Communication Programme Code: MC018A Application Code: 2140-MC018A 3762 0868 media_comm@hkuspace.hku.hk The programme aims to develop students with knowledge of the public relations industry, and the basic idea underlining corporate communication. Students will be equipped with the skills to analyse, plan and implement PR and corporate brand communication campaigns and events that help achieve organizational goals. Students will examine how to build mutual relationships with key stakeholders such as employees, media and community leaders for addressing unique communication challenges. Students will also be trained with English and Chinese PR writing skills in typical publicity materials. Applicants shall: I) a) have gained in the HKDSE Examination Level 2 in 5 subjects including English Language and Chinese Language; or b) have gained in the HKCEE Grade E in 3 subjects and Level 2 in Chinese Language and English Language; AND II) possess 2 years of work experience Applicants with other equivalent qualifications and relevant work experience will be considered on individual merit. HK$15,240 Application Fee: HK$150 6 months English Level 3 (Reg. No.: 19/000494/L3) Validity Period: 10 Apr 2019 - on-going Foundation Certificate in English PR Writing and Presentation Programme Code: MC022A Application Code: 2150-MC022A 3762 0868 media_comm@hkuspace.hku.hk The programme is a PR course. It aims to equip students with knowledge and skills of English public relations writing for organizational media, such as newsletter, corporate report, website, blog, brochure and speechwriting. Students will learn the principles of effective writing and tips for persuasive presentation, such as public speech, in English. Applicants shall: (i) have gained in the HKCEE Grade E or Level 2 in English Language; or (ii) have gained in the HKDSE Examination Level 2 in English Language. Preference will be given to those who have worked in communication or related fields. Applicants with other equivalent qualifications will also be considered on individual merit. HK$9,380 13 weeks English Level 2 (Reg. No.: 19/001058/L2) Validity Period: 01 Aug 2019 - on-going Certificate in Sustainable Communities Programme Code: CS050A Application Code: 2090-CS050A 3762 0868 3917 4767 media_comm@hkuspace.hku.hk ruralsd@hku.hk With theories, practices and real-life case studies, this programme provides students with the basic knowledge and skills in sustaining cultural landscape asset, including ecology, sustainable agriculture, community engagement and partnerships between different stakeholders and sectors. 10 months Level 3 (Reg. No.: 18/000784/L3) Validity Period: 11 Sep 2018 - on-going 紀錄片製作證書 課程編號：MC004A 報名代碼：2150-MC004A 3762 0868 media_comm@hkuspace.hku.hk 紀錄片是一種獨特的藝術形式，除了記錄各類型的個人及社會活動，亦讓製作人表達 其願景及對事物的獨特見解。紀錄片無論在記錄歷史、洞察世情及喚起民眾關心各項 社會議題等方面都有重要的意義及貢獻。課程教授紀錄片的歷史和傳統，以及紀錄片 製作的基礎知識。學員透過觀賞及討論各類型的紀錄片，學習各項製作知識及技巧。 申請人應該： （一） 於香港中學會考考獲3科E級及中國語文科和英國語文科考獲第2級或以上的成績；或 （二） 於香港中學文憑考試考獲五科第2級或以上的成績（包括中國語文科及英國語文科）；或 （三） 成功完成毅進文憑#課程。 申請人若持有其他同等資格，學院將按表個別情況考慮。申請人或須參加面試及筆試。 # 等同2011/12年或以前完成的毅進課程。 HK$13,900 報名費用：HK$150 33日 粵語輔以英語 資歷架構級別：3 資歷名冊登記號碼：15/000097/L3 資歷名冊登記有效期：2015年1月26日 - 持續有效 社交網絡新趨勢及營銷計劃 課程編號：MEDS9001 報名代碼：2150-2146NW 3762 0868 media_comm@hkuspace.hku.hk 不爭的事，網絡社交媒體的崛起，大大改變了人與人，機構與受眾的溝通模式。網 絡社交已成為生活的一部份，同時也對公關及企業傳訊，以致商業營銷模式帶來了 新的衝擊及機會。本課程旨在透過探索網絡社交媒體的發展趨勢，啟發學員如何善 用網絡社交媒體以作為新時代的公關，企業傳訊以致營銷方法。 HK$1,390 5日 粵語輔以英語 微電影大故事 課程編號：FILM9001 報名代碼：2150-2149NW 3762 0868 media_comm@hkuspace.hku.hk 微電影已發展及轉變成新一代重要的行銷工具。本課程旨在探索戲劇的元素、角色 人物性格、劇本結構和對話，讓學員瞭解怎樣利用影像帶出故事，以及如何把品牌 精神與價值融入故事之中。學員將透過導師講解、研究劇本及影視作品，以及自行 寫作，從而掌握微電影的創作技巧。 劇本創作初學者 HK$2,370 10日 粵語輔以英語
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