For more and latest programme information, please visit our website 有關最新課程資訊及詳情，請瀏覽學院網站 hkuspace.hku.hk Minimum Entry Requirements 基本入學要求（P.017） Fee 學費 Duration 修業期 Medium of Instruction 教學語言 Qualifications Framework 資歷架構 Exemption 豁免 Short Course 短期課程 See legend on page 031 圖像說明於第031頁 251 Social Sciences 社會科學 Media & Communication 媒體及傳播學 Postgraduate Diploma in Public Relations and Corporate Communication Programme Code: MC010A Application Code: 2150-MC010A 3762 0868 media_comm@hkuspace.hku.hk This programme aims to help students keep abreast of the contemporary concepts and practices of public relations and corporate communication. With the multidisciplinary curriculum, students is exposed to the up-to-date knowledge of strategic planning, skills of influencing stakeholders, knowhow of managing crisis and reputation, as well as the many various communication challenges any for-profit, non-for-profit or government organization is facing today. Applicants shall: 1) hold a bachelor’s degree awarded by a recognized institution and have 3 years of relevant work experience; or 2) have gained in the HKDSE Examination Level 3 in 5 subjects including English and Chinese Language and have 8 years of relevant work experience; or 3) have gained in the HKCEE grade D in 3 subjects, and Level 3 in English Language and Chinese Language and have 10 years of relevant work experience. Applicants holding a bachelor degree must provide evidence of English proficiency (if the degree or equivalent qualification is from an institution where the language of teaching and assessment is not English) such as: i. an overall band of 6.0 with no subtests lower than 5.5 in the IELTS; or ii. a score of 550 in the paper-based TOEFL, or a score of 213 in the computer-based TOEFL, or a score of 80 in the internet-based TOEFL; or iii. HKALE Use of English at Grade E; or iv. HKDSE Examination English Language at Level 3; or v. equivalent qualifications. Applicants with other qualifications will be considered on individual merit. HK$39,860 per programme (To be paid in two instalments. Admin charge applies to course withdrawal.) Application Fee: HK$150 More details Around 1 year and 6 months English Level 6 (Reg. No.: 09/000167/6) Validity Period: 28 Mar 2009 - on-going Postgraduate Certificate in Public Relations and Corporate Communication Programme Code: MC009B Application Code: 2150-MC009A 3762 0868 media_comm@hkuspace.hku.hk This Postgraduate Certificate in Public Relations and Corporate Communication aims to equip students with updated knowledge and knowhow to analyse, plan, formulate and design practical and innovative solutions that help address the public relations, corporate communication and media relations challenges that organizations are facing nowadays. By influencing and building up mutual relationships with key stakeholders such as media, employees and community, the organization will effectively achieve their brand goals. Applicants shall: 1) hold a bachelor’s degree awarded by a recognized institution and have 3 years of relevant work experience; or 2) have gained in the HKDSE Examination Level 3 in 5 subjects including English and Chinese Language and have 8 years of relevant work experience; or 3) have gained in the HKCEE grade D in 3 subjects, and Level 3 in English Language and Chinese Language and have 10 years of relevant work experience. Applicants holding a bachelor degree must provide evidence of English proficiency (if the degree or equivalent qualification is from an institution where the language of teaching and assessment is not English) such as: i. an overall band of 6.0 with no subtests lower than 5.5 in the IELTS; or ii. a score of 550 in the paper-based TOEFL, or a score of 213 in the computer-based TOEFL, or a score of 80 in the internet-based TOEFL; or iii. HKALE Use of English at Grade E; or iv. HKDSE Examination English Language at Level 3; or v. equivalent qualifications. Applicants with other qualifications will be considered on individual merit. HK$19,930 per programme (Admin charge applies to course withdrawal.) Application Fee: HK$150 (Non-refundable) Around 9 months English Level 6 (Reg. No.: 09/000166/6) Validity Period: 28 Mar 2009 - on-going Postgraduate Diploma in Strategic Digital and Social Media Communication Programme Code: MC006B Application Code: 2150-MC006B 3762 0868 media_comm@hkuspace.hku.hk The programme aims to offer an interdisciplinary exploration of the contemporary development in the social media and digital communication in the local and global contexts. The programme examines the impacts and applications of social media in influencing corporate communication, advertising, public relations, entertainment and commerce. It focuses on developing the students’ imaginative and analytical abilities as well as the communication and practical skills across diverse platforms and environments. It challenges and encourages students to extend and explore their professional practices and become innovative and resourceful leaders in the rapidly evolving media and communication industries. Applicants shall hold a bachelor’s degree awarded by a recognized university; If the degree is from an institution where the language of teaching and assessment is not English, applicants shall provide evidence of English proficiency, such as: i. an overall band of 6.0 or above with no subtests lower than 5.5 in the IELTS; or ii. a score of 550 or above in the paper-based TOEFL, or a score of 213 or above in the computer-based TOEFL,or a score of 80 or above in the internet-based TOEFL; or iii. HKALE Use of English at Grade E or above; or iv. HKDSE Examination English Language at Level 3 or above; or v. equivalent qualifications. Applicants with other equivalent qualification(s) and at least 5 years of relevant work experience will be considered on individual merit. They must also satisfy the English requirement listed above. HK$41,200 per programme (paid in two instalments. Admin charge apply to course withdrawal.) Application Fee: HK$150 Around 12 months English Level 6 (Reg. No.: 19/001085/L6) Validity Period: 01 Oct 2019 - on-going Advanced Diploma in Public Relations and Corporate Communication Programme Code: MC029A Application Code: 2150-MC029A 3762 0868 media_comm@hkuspace.hku.hk This programme is designed to equip students with the practical knowledge and concepts of the public relations and corporate communication. Students will be equipped with the skills to analyse, plan, design and implement the relevant campaigns, events and messages that help address the critical organizational objectives. The programme also examines the communicative practices in the corporate environment, including strategic planning, online and offline corporate branding, media relations, community engagement, issues and crisis communication. Applicants shall: 1. a) have gained in the HKDSE Examination Level 2 in 5 subjects including English Language and Chinese Language; or b) have gained in the HKCEE Grade E in 3 subjects and Level 2 in Chinese Language and English Language; or c) have gained in HKALE Grade E in one AL subject or two AS subjects AND 2. possess 5 years of work experience Applicants with other equivalent qualifications and relevant work experience will be considered on individual merit. HK$28,840 per programme Application Fee: HK$150 Around 12 months English Level 4 (Reg. No.: 21/000181/L4) Validity Period: 01 Apr 2021 - on-going
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