241 For more and latest programme information, please visit our website 有關最新課程資訊及詳情，請瀏覽學院網站 hkuspace.hku.hk Minimum Entry Requirements 基本入學要求（P.017） Fee 學費 Duration 修業期 Medium of Instruction 教學語言 Qualifications Framework 資歷架構 Exemption 豁免 Short Course 短期課程 See legend on page 031 圖像說明於第031頁 Marketing 市場營銷學 Postgraduate Diploma in Fashion Marketing and Management Programme Code: MK071A Application Code: 2135-MK071A 2867 8315 pgdip.marketing@hkuspace.hku.hk This postgraduate Diploma is designed to provide opportunities for marketing or retailing practitioners in the fashion business to develop the knowledge, international perspective and managerial skills required to enhance their company’s competitiveness, innovative capabilities and brand reputation. This programme also helps students acquire analytical skills to pursue a career in the fashion business. Applicants shall: a. (i) hold a bachelor’s degree awarded by a recognized university; or (ii) hold relevant and recognized professional qualifications and have three years of relevant work experience. and b. provide evidence of English proficiency if they hold a professional qualification or their bachelor’s degree is from an university where the teaching medium is not English, such as: i. an overall band of 6.0 or above with no subtests lower than 5.5 in the IELTS; or ii. a score of 550 or above in the paper-based TOEFL or a score of 213 or above in the computer-based TOEFL; or iii. HKDSE Examination English Language at Level 3 or above; or iv. HKALE Use of English at Grade E or above; or v. equivalent qualifications. Applicants not meeting the standard set of criteria for admission will be assessed on individual merit. HK$5,400 per module Application Fee: HK$150 12 months to 24 months English Level 6 (Reg. No.: 19/000659/L6) Validity Period: 20 May 2019 - on-going Postgraduate Diploma in Luxury Services and Brand Management Programme Code: MK070A Application Code: 2135-MK070A 2867 8315 pgdip.marketing@hkuspace.hku.hk This Postgraduate Diploma is designed to provide opportunities for practitioners in the luxury goods and services business to develop the knowledge, international perspective and managerial skills required to enhance their company’s competitiveness, innovative capabilities and brand reputation. This programme also helps students acquire analytical skills to pursue a career in the luxury business sector. Applicants shall: a. (i) hold a bachelor’s degree awarded by a recognized university; or (ii) hold relevant and recognized professional qualifications and have three years of relevant work experience. and b. provide evidence of English proficiency if they hold a professional qualification or their bachelor’s degree is from an university where the teaching medium is not English, such as: i. an overall band of 6.0 or above with no subtests lower than 5.5 in the IELTS; or ii. a score of 550 or above in the paper-based TOEFL or a score of 213 or above in the computer-based TOEFL; or iii. HKDSE Examination English Language at Level 3 or above; or iv. HKALE Use of English at Grade E or above; or v. equivalent qualifications. Applicants not meeting the standard set of criteria for admission will be assessed on individual merit. HK$5,400 per module Application Fee: HK$150 12 months to 24 months English Level 6 (Reg. No.: 19/000657/L6) Validity Period: 20 May 2019 - on-going Retail, Fashion and Luxury Brand Management 零售、時裝及奢侈品品牌管理 Certificate for Module (Management Skills for Effective Manager) Programme Code: MK089A Application Code: 2135-MK089A 2867 8316 / 2867 8493 ADip.marketing@hkuspace.hku.hk The programme is to develop students with self-management, interpersonal management and team management skills and prepare them to perform the role of a marketing manager. Applicants shall: - have gained in the HKALE Grade E in 2 subjects; OR - have gained in the HKALE Grade E in 1 subject, and have 2 years of relevant work experience; OR - have gained in the HKCEE Grade E in 4 subjects, and Level 2 in English Language, and have 2 years of relevant work experience; OR - have gained in the HKDSE Examination Level 2 in 5 subjects including English Language; OR - hold a certificate in the marketing, business or related discipline; OR - be aged at least 21 with 3 years of relevant work experience. HK$4,350 Application Fee: HK$150 33 hours English Level 4 (Reg. No.: 22/000707/L4) Validity Period: 01 Sep 2022 - on-going Marketing Communications and Branding 營銷傳播及品牌 Certificate for Module (Corporate Communications and Crisis Management) Programme Code: MK091A Application Code: 2135-MK091A 2867 8316 / 2867 8493 ADip.marketing@hkuspace.hku.hk The programme is to equip students with proficient corporate communication skills to communicate with stakeholders and the knowledge to develop a crisis management plan. Applicants shall: - have gained in the HKALE Grade E in 2 subjects; OR - have gained in the HKALE Grade E in 1 subject, and have 2 years of relevant work experience; OR - have gained in the HKCEE Grade E in 4 subjects, and Level 2 in English Language, and have 2 years of relevant work experience; OR - have gained in the HKDSE Examination Level 2 in 5 subjects including English Language; OR - hold a certificate in the marketing, business or related discipline; OR - be aged at least 21 with 3 years of relevant work experience. HK$4,350 Application Fee: HK$150 42 hours English Level 4 (Reg. No.: 22/000704/L4) Validity Period: 01 Sep 2022 - on-going
RkJQdWJsaXNoZXIy MTgwNDcxNg==