240 This is an exempted course under the Non-Local Higher and Professional Education (Regulation) Ordinance. 根據《非本地高等及專業教育（規管）條例》，本課程屬獲豁免課程。 It is a matter of discretion for individual employers to recognize any qualification to which this course may lead. 個別僱主可酌情決定是否承認本課程可令學員獲取的任何資格。 These are exempted courses under the Non-Local Higher and Professional Education (Regulation) Ordinance. 根據《非本地高等及專業教育（規管）條例》，這些課程屬獲豁免課程。 It is a matter of discretion for individual employers to recognize any qualification to which these courses may lead. 個別僱主可酌情決定是否承認這些課程可令學員獲取的任何資格。 The course operator is applying for exemption under the Non-local Higher and Professional Education (Regulation) Ordinance. 課程主辦人正根據《非本地高等及專業教育（規管）條例》辦理豁免註冊手續。 It is a matter of discretion for individual employers to recognize any qualification to which this course may lead. 個別僱主可酌情決定是否承認本課程可令學員獲取的任何資格。 Marketing 市場營銷學 Advanced Diploma in Marketing, Advertising and Public Relations Programme Code: MK067C Application Code: 2135-MK067C 2867 8316 / 2867 8493 ADip.marketing@hkuspace.hku.hk The rapid development in digital technology and new social media massively reshaped the advertising industry and the public relations (‘PR’) practices and communications. This programme is a fast track to equip executives in marketing, advertising or PR with new knowledge and skills in digital advertising, psychology in advertising, social media, consumer behaviour, and multimedia writing, etc., in order to enhance their market competitiveness. Applicants should: - have gained in the HKALE Grade E in 2 subjects; OR - have gained in the HKALE Grade E in 1 subject, and have 2 years of relevant work experience; OR - have gained in the HKCEE Grade E in 4 subjects, and Level 2 in English Language, and have 2 years of relevant work experience; OR - have gained in the HKDSE Examination Level 2 in 5 subjects including English Language; OR - hold a certificate in the marketing, business or related discipline; OR - be aged at least 21 with 3 years of relevant work experience. HK$4,000 per module Application Fee: HK$150 20 months to max. 40 months English Level 4 (Reg. No.: 21/001283/L4) Validity Period: 01 Dec 2021 - on-going Professional Diploma in Social Media and Digital Marketing Programme Code: MK037B 2867 8499 / 2867 8471 prof.mkt@hkuspace.hku.hk The Professional Diploma in Social Media and Digital Marketing Programme is developed for individuals who want to equip with strategic understanding of core marketing knowledge and their applications. You will learn how to enhance brand experience and customer engagement through the analysis of market trend and customer journey, effective planning in multichannel marketing communications via integration of digital marketing, social media, basic Google analytics and public relations to handle marketing tasks to achieve the business goals. For those who come from non-marketing background but have to take up marketing responsibilities in their jobs, this programme will help you build up a solid foundation in marketing and turn your practical experience into tangible marketing qualifications. Applicants should: - have gained in the HKDSE examination level 2 or above in 5 subjects including English language, and have 2 years of relevant work experience; or - have gained in the HKALE Grade E in 1 subject, and have 2 years of relevant work experience; or - have gained in the HKCEE Grade E in 4 subjects, and Level 2 in English language, and have 2 years of relevant work experience; or - have completed Diploma Yi Jin and with 2 years of relevant work experience; or - be aged 21 or above and have 3 years of relevant work experience. [Applicants with other equivalent qualifications and relevant work experience will be considered on individual merit.] Applicants are required to provide the below doucments while appling the programme. HK$4,000 per module Application Fee: HK$150 1 year to 2 years English Professional Diploma in Marketing for Pharmaceutical Industries Programme Code: MK075A Application Code: 2135-MK075A 2867 8499 / 3762 0096 prof.mkt@hkuspace.hku.hk The rapidly aging society in Hong Kong and the pharma landscape connectivity among Hong Kong, Taiwan and China have created significant business opportunities for pharmaceutical products and medical devices. To help marketing and sales executives of the pharmaceutical and medical device industries capture the growing business and face the fierce competition in the market, HKU SPACE has introduced the Professional Diploma in Marketing for Pharmaceutical Industries to equip them with a solid foundation of knowledge and skills for success in the field. Applicants should: - A Diploma/ Advanced Diploma awarded by a recognized institution; or - A Professional Certificate in Marketing awarded within the HKU system through HKU SPACE or equivalent. Applicants with a science background are preferred. Applicants with other equivalent qualifications and relevant work experience will be considered on individual merit. HK$4,150 per module Application Fee: HK$150 1 year English Level 4 (Reg. No.: 19/001296/L4) Validity Period: 01 Feb 2020 - on-going Executive Certificate in Public Relations and Corporate Branding Programme Code: EP089A 2867 8313 ws.chiu@hkuspace.hku.hk The programme aims to meet the continuing education and professional development needs of people who are currently working in public relations or those who have aspirations in this area. The programme provides students with knowledge in practical public relations techniques and tools to achieve the corporates branding goals and objectives. HK$7,000 per programme Application Fee: HK$150 1 month Certificate for Module (Shopper Relations and Customer Services) Programme Code: MK087A Application Code: 2135-MK087A 2867 8316 / 2867 8493 ADip.marketing@hkuspace.hku.hk The programme aims to stress the importance of customer-centric service in retailing business and to develop students’ knowledge and skills of customer services for retailers and shopping malls. They will also learn how to establish a long-term shopper relationship and enhance the shopping experience and satisfaction. Applicants shall: - have gained in the HKALE Grade E in 2 subjects; OR - have gained in the HKALE Grade E in 1 subject, and have 2 years of relevant work experience; OR - have gained in the HKCEE Grade E in 4 subjects, and Level 2 in English Language, and have 2 years of relevant work experience; OR - have gained in the HKDSE Examination Level 2 in 5 subjects including English Language; OR - hold a certificate in the marketing, business or related discipline; OR - be aged at least 21 with 3 years of relevant work experience. HK$4,350 Application Fee: HK$150 42 hours English Level 4 (Reg. No.: 22/000709/L4) Validity Period: 01 Sep 2022 - on-going Marketing Communications and Branding 營銷傳播及品牌
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