236 This is an exempted course under the Non-Local Higher and Professional Education (Regulation) Ordinance. 根據《非本地高等及專業教育（規管）條例》，本課程屬獲豁免課程。 It is a matter of discretion for individual employers to recognize any qualification to which this course may lead. 個別僱主可酌情決定是否承認本課程可令學員獲取的任何資格。 These are exempted courses under the Non-Local Higher and Professional Education (Regulation) Ordinance. 根據《非本地高等及專業教育（規管）條例》，這些課程屬獲豁免課程。 It is a matter of discretion for individual employers to recognize any qualification to which these courses may lead. 個別僱主可酌情決定是否承認這些課程可令學員獲取的任何資格。 The course operator is applying for exemption under the Non-local Higher and Professional Education (Regulation) Ordinance. 課程主辦人正根據《非本地高等及專業教育（規管）條例》辦理豁免註冊手續。 It is a matter of discretion for individual employers to recognize any qualification to which this course may lead. 個別僱主可酌情決定是否承認本課程可令學員獲取的任何資格。 Marketing 市場營銷學 Certificate for Module (Effective Digital Media Planning and Programmatic Advertising) Programme Code: MK082A 2867 8499 / 2867 8493 ec.marketing@hkuspace.hku.hk The programme is developed to equip marketing executives and advertising industry practitioners especially digital media buyers and planners with professional credentials in digital media planning and programmatic advertising. It provides students with a solid foundation of knowledge in digital marketing ecosystem and digital media planning, buying and selling. The programme also prepares students for the examinations of the Interactive Advertising Bureau Digital Media Buying and Planning Certification and Digital Media Sales Certification. HK$9,350 Application Fee: HK$150 *(IAB members may enjoy application fee waiver. You may complete the application form and email it with copy of your academic qualifications to ec.marketing@hkuspace.hku.hk) More details 40 hours Level 4 (Reg. No.: 21/001316/L4) Validity Period: 01 Dec 2021 - on-going Executive Certificate in Digital and Social Media Marketing Programme Code: EP120A Application Code: 2135-EP120A 2867 8499 ec.marketing@hkuspace.hku.hk This programme focuses on the practical aspects of designing and planning a digital and social media marketing campaign, as part of the overall marketing strategy. HK$6,000 Application Fee: HK$150 3 months More details Executive Certificate in Social Media and Digital Marketing Analytics Programme Code: EP096A Application Code: 2135-EP096A 2867 8499 ec.marketing@hkuspace.hku.hk This programme aims to provide students with essential and fundamental knowledge in social media and digital marketing analytics. It also provides hands-on and practical techniques and tools for students to build both strategic mindsets on data strategy and develop practical skills in using digital and social media marketing analytics effectively. HK$6,750 Application Fee: HK$200 1 months Executive Certificate in Digital and Content Marketing Programme Code: EP069A 2867 8499 ec.marketing@hkuspace.hku.hk This programme aims to provide students with knowledge on up-to-date digital, social media and content marketing strategies and tactics. It also provides handson and practical techniques and tools for students to build the essential skills and strategic mindset to bolster their brand in the digital age. HK$6,750 Application Fee: HK$200 3 months Executive Certificate in Data-driven Creative Thinking for Marketers Programme Code: EP134A 2867 8499 ec.marketing@hkuspace.hku.hk In the digital economy nowadays, most successful marketers have strong data analytic skills and creativity which enable them to craft smart marketing strategies and innovative business solutions in the highly complex and competitive business environment. The programme " Executive Certificate in Data-driven Creative Thinking for Marketers " is designed to prepare marketers with data analytic skills and foster their creative thinking mindset. Marketers who are well-versed in data analytics and able to take it one step further to combine the insights from numbers and apply to creative problem solving will be highly sought after. HK$6,000 Application Fee: HK$150 5 weeks Certificate for Module (E-commerce Operations) Programme Code: MK085A Application Code: 2135-MK085A 2867 8316 / 2867 8493 ADip.marketing@hkuspace.hku.hk Online shopping significantly surged during the pandemic. It’s important for online retailers to set up effective e-commerce operations which can directly improve its consumer experience and profitability. The programme is designed to provide students with basic knowledge about e-commerce operation and management including business concepts, business strategies and operations. It also equips students with the knowledge of e-commerce security and operations covering online payment setup, inventory management, logistics and order fulfillment. Applicants shall: - have gained in the HKALE Grade E in 2 subjects; OR - have gained in the HKALE Grade E in 1 subject, and have 2 years of relevant work experience; OR - have gained in the HKCEE Grade E in 4 subjects, and Level 2 in English Language, and have 2 years of relevant work experience; OR - have gained in the HKDSE Examination Level 2 in 5 subjects including English Language; OR - hold a certificate in the marketing, business or related discipline; OR - be aged at least 21 with 3 years of relevant work experience. HK$4,350 Application Fee: HK$150 36 hours English Level 4 (Reg. No.: 22/000706/L4) Validity Period: 01 Sep 2022 - on-going Certificate for Module (Psychology of Advertising) Programme Code: MK090A Application Code: 2135-MK090A 2867 8316 / 2867 8493 ADip.marketing@hkuspace.hku.hk The programme is to provide students with the basic knowledge to evaluate advertising from the perspective of psychology in attitude change. Applicants shall: - have gained in the HKALE Grade E in 2 subjects; OR - have gained in the HKALE Grade E in 1 subject, and have 2 years of relevant work experience; OR - have gained in the HKCEE Grade E in 4 subjects, and Level 2 in English Language, and have 2 years of relevant work experience; OR - have gained in the HKDSE Examination Level 2 in 5 subjects including English Language; OR - hold a certificate in the marketing, business or related discipline; OR - be aged at least 21 with 3 years of relevant work experience. HK$4,350 Application Fee: HK$150 42 hours English Level 4 (Reg. No.: 22/000708/L4) Validity Period: 01 Sep 2022 - on-going Digital and Social Media Marketing 數碼及社交媒體推廣
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