235 For more and latest programme information, please visit our website 有關最新課程資訊及詳情，請瀏覽學院網站 hkuspace.hku.hk Minimum Entry Requirements 基本入學要求（P.017） Fee 學費 Duration 修業期 Medium of Instruction 教學語言 Qualifications Framework 資歷架構 Exemption 豁免 Short Course 短期課程 See legend on page 031 圖像說明於第031頁 Marketing 市場營銷學 Postgraduate Diploma in Digital and Social Media Marketing Programme Code: MK004A Application Code: 2135-MK004A 2867 8315 pgdip.marketing@hkuspace.hku.hk This Postgraduate Diploma is both vocationally and academically oriented to provide opportunities for marketing professionals and general business practitioners to upgrade their knowledge and skills in digital and social media marketing to cope with the challenges and dynamics of the changing market as well as to articulate to Masters degree programmes with credit exemption. Applicants shall: a. (i) hold a bachelor’s degree awarded by a recognized university; or (ii) hold relevant and recognized professional qualifications and have three years of relevant work experience. and b. provide evidence of English proficiency if they hold a professional qualification or their bachelor’s degree is from an university where the teaching medium is not English, such as: i. an overall band of 6.0 or above with no subtests lower than 5.5 in the IELTS; or ii. a score of 550 or above in the paper-based TOEFL or a score of 213 or above in the computer-based TOEFL; or iii. HKDSE Examination English Language at Level 3 or above; or iv. HKALE Use of English at Grade E or above; or v. equivalent qualifications. Applicants not meeting the standard set of criteria for admission will be assessed on individual merit. HK$5,400 per module Application Fee: HK$150 More details 12 months to 24 months English Level 6 (Reg. No.: 14/003365/L6) Validity Period: 01 Nov 2014 - on-going Advanced Diploma in Digital and Social Media Marketing Programme Code: MK052A Application Code: 2135-MK052A 2867 8316 / 2867 8493 ADip.marketing@hkuspace.hku.hk Digital and social media revolution has transformed the marketing industry. The Advanced Diploma in Digital and Social Media Marketing is designed to equip you with the latest marketing knowledge and practices in digital, social media, mobile marketing, search engine optimization (SEO), search engine marketing (SEM), content and video marketing, market analytics, etc. The programme also prepares you for further education at degree level and career advancement. Applicants should - have gained in the HKALE Grade E in 2 subjects; OR - have gained in the HKALE Grade E in 1 subject, and have 2 years of relevant work experience; OR - have gained in the HKCEE Grade E in 4 subjects, and Level 2 in English Language, and have 2 years of relevant work experience; OR - have gained in the HKDSE Examination Level 2 in 5 subjects including English Language; OR - hold a certificate in the marketing, business or related discipline; OR - be aged at least 21 with 3 years of relevant work experience. HK$4,000 per module Application Fee: HK$150 More details 20 months to max. 40 months English Level 4 (Reg. No.: 15/003663/L4) Validity Period: 17 Dec 2015 - on-going Certificate for Module (Big Data and Artificial Intelligence Marketing) Programme Code: MK083A 2867 8313 ws.chiu@hkuspace.hku.hk The programme aims to enhance the concepts and skills for modern marketers who wish to improve their job performances. Using real-world examples from various industries, participants will learn how big data and artificial intelligence transform marketers from reactive to proactive planners. HK$7,500 Application Fee: HK$150 30 hours English Level 5 (Reg. No.: 22/000230/L5) Validity Period: 01 Jun 2022 - on-going Certificate for Module (Growth Hacking in Digital Marketing) Programme Code: MK084A 2867 8313 ws.chiu@hkuspace.hku.hk The programme aims to enhance the concepts and skills for modern marketers who wish to improve their job performances. Participants will learn the concepts and tools of digital marketing, understand the successful cases in growth hacking marketing, and employ digital growth tools to maximize marketing performance. HK$7,500 Application Fee: HK$150 30 hours English Level 5 (Reg. No.: 22/000231/L5) Validity Period: 01 Jun 2022 - on-going Certificate for Module (Digital Marketing Planning and Analytics) Programme Code: MK088A Application Code: 2135-MK088A 2867 8316 / 2867 8493 ADip.marketing@hkuspace.hku.hk The programme is to provide students with the basic concepts and insights to the interconnected value of the core digital channels and the competence in developing a digital marketing plan to address the upcoming marketing challenges in the business. Applicants shall: - have gained in the HKALE Grade E in 2 subjects; OR - have gained in the HKALE Grade E in 1 subject, and have 2 years of relevant work experience; OR - have gained in the HKCEE Grade E in 4 subjects, and Level 2 in English Language, and have 2 years of relevant work experience; OR - have gained in the HKDSE Examination Level 2 in 5 subjects including English Language; OR - hold a certificate in the marketing, business or related discipline; OR - be aged at least 21 with 3 years of relevant work experience. HK$4,350 Application Fee: HK$150 42 hours English Level 4 (Reg. No.: 22/000705/L4) Validity Period: 01 Sep 2022 - on-going Digital and Social Media Marketing 數碼及社交媒體推廣
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