This is an exempted course under the Non-Local Higher and Professional Education (Regulation) Ordinance. 根據《非本地高等及專業教育（規管）條例》，本課程屬獲豁免課程。 It is a matter of discretion for individual employers to recognize any qualification to which this course may lead. 個別僱主可酌情決定是否承認本課程可令學員獲取的任何資格。 These are exempted courses under the Non-Local Higher and Professional Education (Regulation) Ordinance. 根據《非本地高等及專業教育（規管）條例》，這些課程屬獲豁免課程。 It is a matter of discretion for individual employers to recognize any qualification to which these courses may lead. 個別僱主可酌情決定是否承認這些課程可令學員獲取的任何資格。 The course operator is applying for exemption under the Non-local Higher and Professional Education (Regulation) Ordinance. 課程主辦人正根據《非本地高等及專業教育（規管）條例》辦理豁免註冊手續。 It is a matter of discretion for individual employers to recognize any qualification to which this course may lead. 個別僱主可酌情決定是否承認本課程可令學員獲取的任何資格。 184 Hospitality, Tourism & Events 款客、旅遊及活動 Business & Live Entertainment Events 商業及現場娛樂活動 Certificate for Module (Event Sponsorship and Partnership) Programme Code: HT034A Application Code: 2135-HT034A 2867 8329 epgd_smhs@hkuspace.hku.hk This programme aims to explain and discuss the relationship between sponsor and sponsee in a variety of events, and introduce the essential tools and techniques in event sponsorship and partnership management. INTENDED LEARNING OUTCOMES On completion of the programme, students should be able to 1. Explain how sponsorship works as a marketing communication channel and analyze its value to the sponsor; 2. Discuss sponsorship from the point of views of both the sponsor and the sponsee; 3. Appraise the marketing benefits that can accrue to the sponsor and the sponsee from an effective sponsorship programme; 4. Develop and review sponsorship proposals for tightness of fit; 5. Evaluate the purpose and importance of the sponsorship management plan; and 6. Devise strategies to build and maintain sustainable relationship with different types of event stakeholders. Applicants should have: - a bachelor’s degree awarded by a recognized institution; OR - a professional qualification in a relevant discipline and three years of full-time work experience at senior managerial level in related industries. If the degree or equivalent qualification is from an institution where the language of teaching and assessment is not English, applicants shall provide evidence of English proficiency, such as: - an overall band of 6.0 or above with no subtests lower than 5.5 in the IELTS; or - a score of 550 or above in the paper-based TOEFL, or a score of 213 or above in the computer-based TOEFL, or a score of 80 or above in the internet-based TOEFL; or - HKDSE Examination English Language at Level 3 or above; or - HKALE Use of English at Grade E or above; or - equivalent qualifications. Applicants not meeting the standard set of criteria for admission will be assessed on individual merit. HK$5,400 per programme Application Fee: HK$150 30 hours English Level 6 (Reg. No.: 22/001037/L6) Validity Period: 01 Jan 2023 - on-going Certificate for Module (Business of Live Entertainment) Programme Code: HT020A 2867 8320 parttimehtm@hkuspace.hku.hk This programme aims to develop students’ understanding of live entertainment business from local, regional and international perspectives. This programme also enable students to gain an overview of business environment of this fast-changing industry, including discover the motivation and satisfaction of live entertainment participants, how to design and coordinate the productions of live entertainment events to fit the target guideline, how to manage different stakeholders internally and how to manage the marketing of an live entertainment event externally. The students will learn the contemporary topics with up-to-date knowledge, including future event production and live entertainment, future growth of live entertainment business and its external Impacts. Applicants shall: - have gained in the HKALE Grade E in 1 AL subject and in the HKCEE Grade E in 4 subjects, and Level 2 in English Language, or equivalent; Or - have gained in the HKDSE Examination Level 2 in 5 subjects including English Language; Or - hold a Certificate in Private Jet Hospitality Service Management awarded within the HKU system through HKU SPACE, or equivalent; Or - be mature applicants (aged 21 years or above) who do not fulfill the academic requirement but have at least 3 years of relevant work experience in the hospitality and tourism industry will be considered. They should have Level 2 in English Language in HKCEE or Level 2 in English Language in HKDSE Examination or equivalent. They may need to attend an interview. Applicants with other qualifications will be considered on individual merit. HK$5,200 per programme Application Fee: HK$150 39 hours English Level 4 (Reg. No.: 21/001069/L4) Validity Period: 01 Oct 2021 - on-going Certificate for Module (Creation and Management of Live Events) Programme Code: HT021A 2867 8320 parttimehtm@hkuspace.hku.hk This programme aims to equip live event professionals with an overview of live event planning and operations; it covers the topics in programme design, marketing, budgeting, managing and controlling of live events. Upon completion of the programme, students will be able to draft an event proposal for a live event and develop a business plan with operational details. The programme also develops students’ management skills in live events, including how to manage the audience behaviour, identify the key issues in broadcasting media, publishing and copyrights in live events, and assess its impacts to the local community and the destination. Applicants shall: - have gained in the HKALE Grade E in 1 AL subject and in the HKCEE Grade E in 4 subjects, and Level 2 in English Language, or equivalent; Or - have gained in the HKDSE Examination Level 2 in 5 subjects including English Language; Or - hold a Certificate in Private Jet Hospitality Service Management awarded within the HKU system through HKU SPACE, or equivalent; Or - be mature applicants (aged 21 years or above) who do not fulfill the academic requirement but have at least 3 years of relevant work experience in the hospitality and tourism industry will be considered. They should have Level 2 in English Language in HKCEE or Level 2 in English Language in HKDSE Examination or equivalent. They may need to attend an interview. Applicants with other qualifications will be considered on individual merit. HK$5,200 per programme Application Fee: HK$150 39 hours English Level 4 (Reg. No.: 21/001070/L4) Validity Period: 01 Oct 2021 - on-going Certificate for Module (Event Planning and Promotion) Programme Code: HT015A 2867 8320 parttimehtm@hkuspace.hku.hk This programme aims to develop students’ core skills to stage a function in the perspectives of planning and marketing for various types of events. Upon the completion of the programme, students will be able to apply the essential tools and techniques in event planning processes including how to respond to risks, how to analyse financial management and how to plan the staffing and manpower. In order to promote events strategically, students should conduct different marketing analyses and apply the appropriate tactics to promote an event successfully and effectively. They will also be able to describe the event bidding processes from the stages of preparation to follow-up as well as drafting an event bidding proposal. This programme provides students with industrial insights via introducing the future trends and current issues of event industry. Applicants shall: - have gained in the HKALE Grade E in 1 AL subject and in the HKCEE Grade E in 4 subjects, and Level 2 in English Language, or equivalent; Or - have gained in the HKDSE Examination Level 2 in 5 subjects including English Language; Or - hold a Certificate in Private Jet Hospitality Service Management awarded within the HKU system through HKU SPACE, or equivalent; Or - be mature applicants (aged 21 years or above) who do not fulfill the academic requirement but have at least 3 years of relevant work experience in the hospitality and tourism industry will be considered. They should have Level 2 in English Language in HKCEE or Level 2 in English Language in HKDSE Examination or equivalent. They may need to attend an interview. Applicants with other qualifications will be considered on individual merit. HK$5,200 per programme Application Fee: HK$150 39 hours English Level 4 (Reg. No.: 21/001071/L4) Validity Period: 01 Oct 2021 - on-going
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