For more and latest programme information, please visit our website 有關最新課程資訊及詳情，請瀏覽學院網站 hkuspace.hku.hk Minimum Entry Requirements 基本入學要求（P.017） Fee 學費 Duration 修業期 Medium of Instruction 教學語言 Qualifications Framework 資歷架構 Exemption 豁免 Short Course 短期課程 See legend on page 031 圖像說明於第031頁 183 Hospitality, Tourism & Events 款客、旅遊及活動 Business & Live Entertainment Events 商業及現場娛樂活動 Certificate for Module (Experiential Event Design and Delivery) Programme Code: HT031A Application Code: 2175-HT031A 2867 8329 epgd_smhs@hkuspace.hku.hk This programme aims to equip event professionals with an overview of event design and operations, and develop their production and managerial skills needed for the event industry, with a particular focus on the psychology of event audience. INTENDED LEARNING OUTCOMES On completion of the programme, students should be able to 1. Identify and appraise the needs, expectations and behaviour of event audience and other stakeholders; 2. Illustrate and explain the event design and delivery plan in a cohesive way; 3. Analyze, plan and manage different aspects of event production whilst recognizing the links between and across them; 4. Develop a budgeting and financial plan in event production; 5. Apply the multi-media and technology to create a cohesive event and engage audience; and 6. Assess how international events offer opportunities and challenges to event managers across local and global contexts. Applicants should have: - a bachelor’s degree awarded by a recognized institution; OR - a professional qualification in a relevant discipline and three years of full-time work experience at senior managerial level in related industries. If the degree or equivalent qualification is from an institution where the language of teaching and assessment is not English, applicants shall provide evidence of English proficiency, such as: - an overall band of 6.0 or above with no subtests lower than 5.5 in the IELTS; or - a score of 550 or above in the paper-based TOEFL, or a score of 213 or above in the computer-based TOEFL, or a score of 80 or above in the internet-based TOEFL; or - HKDSE Examination English Language at Level 3 or above; or - HKALE Use of English at Grade E or above; or - equivalent qualifications. Applicants not meeting the standard set of criteria for admission will be assessed on individual merit. HK$5,900 per programme Application Fee: HK$150 39 hours English Level 6 (Reg. No.: 22/001038/L6) Validity Period: 01 Jan 2023 - on-going Certificate for Module (Cross-Cultural Communication in the Event Industry) Programme Code: HT032A Application Code: 2175-HT032A 2867 8329 epgd_smhs@hkuspace.hku.hk Cross-cultural communication in the areas of negotiation skills, leadership skills, team-building skills, dietary, costume and religion considerations, and international marketing strategies across cultures will be discussed in this programme. INTENDED LEARNING OUTCOMES On completion of the programme, students should be able to - Explain the concept of culture and identify the national cultural dimensions in the live entertainment event context; - Explain the cultural differences across nations and develop cross-cultural communication skills and empathy; - Compare different approaches in leading and working in multi-cultural teams; - Develop effective marketing communication strategies with target consumers from diverse cultural backgrounds; - Analyze and interpret consumer behaviour from various cultural backgrounds and formulate effective operational management strategies; and - Compare and contrast the protocol and ceremonial needs of various cultures and religions in events. Applicants should have: - a bachelor’s degree awarded by a recognized institution; OR - a professional qualification in a relevant discipline and three years of full-time work experience at senior managerial level in related industries. If the degree or equivalent qualification is from an institution where the language of teaching and assessment is not English, applicants shall provide evidence of English proficiency, such as: - an overall band of 6.0 or above with no subtests lower than 5.5 in the IELTS; or - a score of 550 or above in the paper-based TOEFL, or a score of 213 or above in the computer-based TOEFL, or a score of 80 or above in the internet-based TOEFL; or - HKDSE Examination English Language at Level 3 or above; or - HKALE Use of English at Grade E or above; or - equivalent qualifications. Applicants not meeting the standard set of criteria for admission will be assessed on individual merit. HK$5,400 per programme Application Fee: HK$150 30 hours English Level 6 (Reg. No.: 22/001036/L6) Validity Period: 01 Jan 2023 - on-going Certificate for Module (Contingency Planning and Risk Management) Programme Code: HT033A Application Code: 2155-HT033A 2867 8329 epgd_smhs@hkuspace.hku.hk This programme will deepen students’ understanding on risk management since they will learn how to critically evaluate any potential risks and actions, formulate the contingency plan, plan for effective crowd management strategies, and devise communication plan to relevant stakeholders. INTENDED LEARNING OUTCOMES On completion of the programme, students should be able to 1. Discuss and analyze different categories of risks and their impacts on events; 2. Apply a range of techniques to assess and manage event risks; 3. Devise crowd control and crowd management strategies for events; 4. Devise an emergency communication plan for events; and 5. Formulate contingency plans and communicate the risks and actions that should be taken to relevant stakeholders. Applicants should have: - a bachelor’s degree awarded by a recognized institution; OR - a professional qualification in a relevant discipline and three years of full-time work experience at senior managerial level in related industries. If the degree or equivalent qualification is from an institution where the language of teaching and assessment is not English, applicants shall provide evidence of English proficiency, such as: - an overall band of 6.0 or above with no subtests lower than 5.5 in the IELTS; or - a score of 550 or above in the paper-based TOEFL, or a score of 213 or above in the computer-based TOEFL, or a score of 80 or above in the internet-based TOEFL; or - HKDSE Examination English Language at Level 3 or above; or - HKALE Use of English at Grade E or above; or - equivalent qualifications. Applicants not meeting the standard set of criteria for admission will be assessed on individual merit. HK$5,400 per programme Application Fee: HK$150 30 hours English Level 6 (Reg. No.: 22/001035/L6) Validity Period: 01 Jan 2023 - on-going
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