For more and latest programme information, please visit our website 有關最新課程資訊及詳情，請瀏覽學院網站 hkuspace.hku.hk Minimum Entry Requirements 基本入學要求（P.017） Fee 學費 Duration 修業期 Medium of Instruction 教學語言 Qualifications Framework 資歷架構 Exemption 豁免 Short Course 短期課程 See legend on page 033 圖像說明於第033頁 315 Social Sciences 社會科學 Media & Communication 媒體及傳播學 Certificate for Module (Digital Media Literacy) Programme Code: DP105B Application Code: 2385-DP105B 2910 7613 pg.cad@hkuspace.hku.hk In this mediated network society, use of media increasingly becomes an essential part of people’s everyday life. The media are therefore strategically employed as pedagogical tool by the teaching profession. This programme purposes to critically review the historical and contemporary development of media as a pedagogical tool. By evaluating different forms of media content, it applies principles and concepts related to media literacy for instructional and teaching purposes. The programme equips students with media professional knowledge with a view to assessing teaching effectiveness of media literacy classes. Applicants should 1. (a) hold a bachelor’s degree in areas of Humanities, Social Sciences, IT or Business, or equivalent, awarded by a recognised institution; or (b) (i) hold a sub-degree or higher diploma awarded by a recognised institution; and (ii) have two years of recognised professional experience; and 2. obtain a score of 6.5 in IELTS (no band less than 6.0), or equivalent (for those graduated from institutions where English is not the medium of instruction). Applicants with other qualifications will be considered on individual merit. HK$10,000 Application Fee: HK$150 36 hours Level 6 (Reg. No.: 21/000503/L6) Validity Period: 01 Sep 2021 - on-going Certificate for Module (Science Communication) Programme Code: MC024A Application Code: 2370-MC024A 2910 7613 pg.cad@hkuspace.hku.hk The programme is designed to give students an understanding of the methodologies and issues in engaging the public in science. It aims to explore the role played by culture and media in science communication and discuss ways to deliver content and utilise technology and digital media to facilitate effective communication of science to different audiences. Applicants should (a) hold a bachelor’s degree in areas of Sciences, Humanities, Social Sciences, IT or Business, or equivalent, awarded by a recognised institution; or (b) (i) hold an Associate Degree or Higher Diploma awarded by a recognised institution in the same areas listed in (a); and (ii) have at least four years of recognised professional experience; Applicants with either (a) or (b) qualifications awarded by institutions where English is not the medium of instruction should obtain a score of 6.5 in IELTS (no band less than 6.0) or equivalent Applicants with other qualifications will be considered on individual merit. HK$7,500 Application Fee: HK$150 30 hours English Level 6 (Reg. No.: 20/000705/L6) Validity Period: 01 Dec 2020 - on-going Certificate for Module (Law for Media and Creative Industries Practitioners) Programme Code: MC041A Application Code: 2370-MC041A 2910 7613 ug.comm@hkuspace.hku.hk The programme is designed specifically for practitioners in the media and creative industries and the objective is to enhance their understanding of the legal issues that are relevant to their day-to-day activities and business operations. To create an immersive learning experience, a lively and engaging teaching approach will be adopted to encourage students to actively contribute to discussions throughout the programme. Real-case examples are used where appropriate to give students a practical understanding of how legal concepts apply in real-world scenarios. Students who have no prior training in law and are now working in the media and creative industries or running their own media platforms will benefit most from the programme. Applicants shall a) have gained in the HKALE Grade E in 2 AL subjects; or b) have gained in the HKDSE Examination Level 2 in 5 subjects including English Language; or c) be aged 21 and above and with 3 years relevant work experience. Applicants with other qualifications will be considered on individual merit. HK$7,500 30 hours English Level 4 (Reg. No.: 24/000100/L4) Validity Period: 01 Feb 2024 - on-going Corporate Communication Programme Code: COMM9005 S Application Code: 2270-1645NW 3762 0061 ug.comm@hkuspace.hku.hk The driving questions for this course are: how, when, and why an organisation communicates with its public? This course provides an overview of the strategy and practice of corporation communication. Core communication and management principles, as well as critical research are discussed in the context of specific cases. The content will cover communication to both internal and external audiences. The fundamental distinctions between the methods and means of communication will be addressed and principles of integrated communication strategy discussed. Applicants shall 1.1 hold an Associate Degree* in the area of Arts (e.g. Communication Studies, Media and Cultural Studies, Advertising and Creative Media, Corporate Communications and Management), or Applied Social Sciences (e.g. Public Relations and Journalism) with a minimum GPA of 2.0; or 1.2 hold a Higher Diploma* in the area of Communication Studies, Media and Cultural Studies, Corporate Communications and Management or Public Relations and Journalism with a minimum GPA of 2.0. AND 2. Graduates of HKU SPACE Associate Degree/Higher Diploma awards, or an equivalent qualification from a recongised institution, are normally regarded as demonstrating the required English Proficiency. In other cases, IELTS 6.0 is required. 3. Applicants with other qualifications (or partial completion from a recognized tertiary institution/a private university) that are fitting preparation for this programme can also apply. * These may include, for example, Associate of Arts; Higher Diploma in Public Relations and Corporate Communications; Associate Degree/Higher Diploma in Business Administration; Higher Diploma in Translation and Interpretation; Associate of Applied Social Sciences in Communication, Public Relations and Journalism; and Associate Degree/Higher Diploma in Event Management/Tourism. HK$2,800 3 months English 數碼廣告（高中應用學習）證書 課程編號：MC042A 報名代碼：2345-MC042A 2910 7627 / 3762 0061 apl.digitalad@hkuspace.hku.hk 本課程旨在培養學生對數碼廣告的理解，以及使用數碼媒體來實現產品宣傳目標的 技能。本課程通過實務作業、專題研習、寫作報告、口頭滙報、測驗，讓學生了解 並掌握專業數碼廣告的寫作技巧、數碼攝影和視頻製作及編輯原理，設計適當的傳 播策略，以有效建立一個獨特的產品形象。 申請人必須為中三或中四學生。中三學生可以提前申請，但在應用學習課程開課時，他們必 須是中四學生。而中四學生可以選擇在中四或中五時學習該課程。 2年 粵語 資歷架構級別：3 資歷名冊登記號碼: 24/000732/L3 資歷名冊登記有效期：2024年9月1日 - 2029年8月31日
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