312 Social Sciences 社會科學 This is an exempted course under the Non-Local Higher and Professional Education (Regulation) Ordinance. 根據《非本地高等及專業教育（規管）條例》，本課程屬獲豁免課程。 It is a matter of discretion for individual employers to recognize any qualification to which this course may lead. 個別僱主可酌情決定是否承認本課程可令學員獲取的任何資格。 These are exempted courses under the Non-Local Higher and Professional Education (Regulation) Ordinance. 根據《非本地高等及專業教育（規管）條例》，這些課程屬獲豁免課程。 It is a matter of discretion for individual employers to recognize any qualification to which these courses may lead. 個別僱主可酌情決定是否承認這些課程可令學員獲取的任何資格。 The course operator is applying for exemption under the Non-local Higher and Professional Education (Regulation) Ordinance. 課程主辦人正根據《非本地高等及專業教育（規管）條例》辦理豁免註冊手續。 It is a matter of discretion for individual employers to recognize any qualification to which this course may lead. 個別僱主可酌情決定是否承認本課程可令學員獲取的任何資格。 Media & Communication 媒體及傳播學 Progression Path for Culture, Communication and Media programmes awarded within the HKU system through HKU SPACE Postgraduate Diploma in Media and Cultural Critique awarded by UK universities* BA Mass Communications, Advertising & Public Relations (Duration: 14 months; Part-time) OR BA (Hons) Creative Media (Duration: 24 months; Part-time) OR BA (Hons) Contemporary Media Cultures (Duration: 24 months; Full-time) awarded within the HKU system through HKU SPACE Advanced Diploma in Communication and Culture (Duration: 20 months) * BA Mass Communications, Advertising & Public Relations awarded by Edinburgh Napier University; BA (Hons) Contemporary Media Cultures awarded by University of the Arts London; BA (Hons) Creative Media awarded by University of Plymouth. Postgraduate Diploma in Media and Cultural Critique Programme Code: DP012A Application Code: 2370-DP012A 2910 7613 pg.cad@hkuspace.hku.hk The Postgraduate Diploma in Media and Cultural Critique programme aims to develop students’ critical understanding of media and cultural institutions, ideologies and policies and their relationships with social and economic reality. This programme provides a grounding in the media and then visual, socio-cultural and economic content, and makes it possible for graduates to further study in media and cultural studies, creative industries, media management and advertising. Applicants should 1. (a) hold a bachelor’s degree in areas of Humanities, Social Sciences, IT or Business, or equivalent, awarded by a recognised institution; or (b) (i) hold a sub-degree or higher diploma awarded by a recognised institution; and (ii) have two years of recognised professional experience; AND 2. obtain a score of 6.5 in IELTS (no band less than 6.0), or equivalent (for those graduated from institutions where English is not the medium of instruction). Applicants with other qualifications will be considered on individual merit. HK$39,000 per programme Application Fee: HK$150 7 months English Level 6 (Reg. No.: 10/000058/6) Validity Period: 01 Sep 2010 - on-going BA Mass Communications, Advertising & Public Relations Programme Code: MC014A Edinburgh Napier University, UK Application Code: 2345-MC014A 3762 0061 ug.comm@hkuspace.hku.hk Committed first and foremost to producing effective and reflective practitioners, this programme is contemporary and cutting edge, focusing on providing students with the knowledge both theoretically and practically to have a successful career in advertising, corporate/organisational communication, media relations, branding, employee communication, and PR. Students will develop an excellent understanding of communication, advertising and PR principles. Working both on their own and as part of a team, students will also gain transferable skills and develop their confidence in presenting work and ideas to their peers, lecturers and professionals in the industry. Applicants shall 1.1 hold an Associate Degree* in the area of Arts (e.g. Communication Studies, Media and Cultural Studies, Advertising and Creative Media, Corporate Communications and Management), or Applied Social Sciences (e.g. Public Relations and Journalism) with a minimum GPA of 2.0; or 1.2 hold a Higher Diploma* in the area of Communication Studies, Media and Cultural Studies, Corporate Communications and Management or Public Relations and Journalism with a minimum GPA of 2.0. AND 2. Graduates of HKU SPACE Associate Degree/Higher Diploma awards, or an equivalent qualification from a recongised institution, are normally regarded as demonstrating the required English Proficiency. In other cases, IELTS 6.0 is required. 3. Applicants with other qualifications (or partial completion from a recognised tertiary institution/a private university) that are fitting preparation for this programme can also apply. * These may include, for example, Associate of Arts; Higher Diploma in Public Relations and Corporate Communications; Associate Degree/Higher Diploma in Business Administration; Higher Diploma in Translation and Interpretation; Associate of Applied Social Sciences in Communication, Public Relations and Journalism; and Associate Degree/Higher Diploma in Event Management/Tourism. Sub-degree graduates without relevant academic background can still apply. They might be required to take one additional course (HK$2,800). HK$83,100 (payable in 3 instalments); HK$85,900 (with bridging module fee for students without strong media/marketing/PR background) 14 months English BA (Hons) Creative Media Programme Code: MC047A University of Plymouth, UK Application Code: 2345-MC047A 2910 7613 ug.comm@hkuspace.hku.hk This programme* launches you on a journey to make media that shapes, reflects and changes the world we live in. Our industry-facing course develops your creative voice, engages with communities on social issues and provides a practical grounding in professional media practices. Learn from experts skilled in narrative, documentary and artistic media practices – from film, photography and animation to interactive and immersive media, projection mapping and online media production. Applicants shall 1.1 hold an Advanced Diploma or Higher Diploma/ Associate Degree in a media, communica tion and culture-related discipline awarded within the HKU system through HKU SPACE, or other equivalent qualifications granted by recognised institutions; and 1.2 preferably have 2 years of relevant work experience. If the above academic qualification is from an institution where the language of teaching and assessment is not English, applicants shall provide evidence of English proficiency such as: (i) an overall band of 6.0 in the IELTS or above (with minimum component scores of 5.5 in all four components: listening, reading, speaking and writing); or (ii) an overall score 76 or above in the TOEFL iBT (with minimum component scores of listening 17, reading 18, speaking 20, writing 18) For other qualifications in non related subjects, the Programme Leader at the University of Plymouth will review on a case-by-case basis. * Students who successfully complete the programme will be awarded the Bachelor of Arts (Honours) Creative Media by the University of Plymouth. HK$135,000 (payable in 4 instalments) 24 months English
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