302 Marketing 市場營銷學 This is an exempted course under the Non-Local Higher and Professional Education (Regulation) Ordinance. 根據《非本地高等及專業教育（規管）條例》，本課程屬獲豁免課程。 It is a matter of discretion for individual employers to recognize any qualification to which this course may lead. 個別僱主可酌情決定是否承認本課程可令學員獲取的任何資格。 These are exempted courses under the Non-Local Higher and Professional Education (Regulation) Ordinance. 根據《非本地高等及專業教育（規管）條例》，這些課程屬獲豁免課程。 It is a matter of discretion for individual employers to recognize any qualification to which these courses may lead. 個別僱主可酌情決定是否承認這些課程可令學員獲取的任何資格。 The course operator is applying for exemption under the Non-local Higher and Professional Education (Regulation) Ordinance. 課程主辦人正根據《非本地高等及專業教育（規管）條例》辦理豁免註冊手續。 It is a matter of discretion for individual employers to recognize any qualification to which this course may lead. 個別僱主可酌情決定是否承認本課程可令學員獲取的任何資格。 Professional Selling and Sales Management 專業推銷與銷售管理 Public Relations and Crisis Management 公共關係與危機管理 Certificate for Module (Strategic Marketing and Public Relations) Programme Code: MK097A 2867 8315 pgdip.marketing@hkuspace.hku.hk The programme is about the concepts and processes involved in developing marketdriven strategies and a coordinated marketing programme to deliver superior customer value via public relations. The module focuses what it means to be a public relations professional, how people learn about public relations, develop and hone their public relations skills. HK$6,400 per module Application Fee: HK$150 39 hours English Level 6 (Reg. No.: 23/000839/L6) Validity Period: 01 Oct 2023 - on-going Advanced Diploma in Marketing, Advertising and Public Relations Programme Code: MK067C 2867 8316 ADip.marketing@hkuspace.hku.hk For details, please refer to p.293 證書（單元：行銷及銷售管理工作坊三） 課程編號：MK058A 2867 8499 ec.marketing@hkuspace.hku.hk 本課程旨在提高銷售從業員在尊要客戶和策略營銷管理的技巧和知識。 HK$2,100 4個星期 資歷架構級別：2 資歷名冊登記號碼：14/003533/L2 資歷名冊登記有效期：2014年11月4日 - 持續有效 東盟市場發展系列 - 印尼市場營銷攻略 課程編號：MKTG9233 2867 8499 ec.marketing@hkuspace.hku.hk 隨著東盟急速發展，成為中國最大貿易合作夥伴，尤其印尼將會在2045年成為全 球第四大經濟體，帶給本港企業無限商機。根據香港貿易發展局，東盟人口超過 6.7億，僅次於印度和中國內地。以經濟規模來說，東盟是全球第五大經濟體，區 內龐大的消費力正逐漸釋放出來。其中，印尼是東盟最大經濟體，市場潛力甚為豐 厚。如今網購熱潮席捲全球，港商可以通過電商渠道更快切入印尼市場，把握銷售 新機遇。 HK$6,000 預早報名優惠：HK$5,400 1日 粵語或普通話 Certificate for Module (Corporate Communications and Crisis Management) Programme Code: MK091A 2867 8316 ADip.marketing@hkuspace.hku.hk The programme is to equip students with proficient corporate communication skills to communicate with stakeholders and the knowledge to develop a crisis management plan. HK$4,800 Application Fee: HK$150 42 hours English Level 4 (Reg. No.: 22/000704/L4) Validity Period: 01 Sep 2022 - on-going
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