301 For more and latest programme information, please visit our website 有關最新課程資訊及詳情，請瀏覽學院網站 hkuspace.hku.hk Minimum Entry Requirements 基本入學要求（P.017） Fee 學費 Duration 修業期 Medium of Instruction 教學語言 Qualifications Framework 資歷架構 Exemption 豁免 Short Course 短期課程 See legend on page 033 圖像說明於第033頁 Marketing 市場營銷學 Certificate for Module (Retail Management and Operations) Programme Code: MK073A 2867 8316 ADip.marketing@hkuspace.hku.hk This programme is designed to provide students with a basic understanding of the key management operations in retail business to prepare them for day-to-day retail operations. HK$4,800 4 months English Level 4 (Reg. No.: 19/001093/L4) Validity Period: 01 Oct 2019 - on-going Certificate for Module (Shopper Relations and Customer Services) Programme Code: MK087A 2867 8316 ADip.marketing@hkuspace.hku.hk The programme aims to stress the importance of customer-centric service in retailing business and to develop students’ knowledge and skills of customer services for retailers and shopping malls. They will also learn how to establish a long-term shopper relationship and enhance the shopping experience and satisfaction. HK$4,800 Application Fee: HK$150 42 hours English Level 4 (Reg. No.: 22/000709/L4) Validity Period: 01 Sep 2022 - on-going Certificate for Module (Strategic Marketing for Omnichannel Retailing) Programme Code: MK086A 2867 8316 ADip.marketing@hkuspace.hku.hk The programme is to examine the behavioural intention of digital consumers and to examine the omnichannel retailing strategy for omnichannel retailing business to enhance the consumer experience. HK$4,800 Application Fee: HK$150 42 hours English Level 4 (Reg. No.: 22/000710/L4) Validity Period: 01 Sep 2022 - on-going Social Commerce Series: Mastering TikTok Shop to Expand the Global Market Programme Code: SC526A 2867 8499 ec.marketing@hkuspace.hku.hk This comprehensive course will equip you with the knowledge and skills to leverage the power of social commerce and TikTok Shop to expand your business into overseas markets. HK$4,200 8 hours E-commerce and Omnichannel Retailing 電子商務及全渠道零售 Professional Selling and Sales Management 專業推銷與銷售管理 Certificate for Module (Management Skills for Effective Manager) Programme Code: MK089A 2867 8316 ADip.marketing@hkuspace.hku.hk The programme is to develop students with self-management, interpersonal management and team management skills and prepare them to perform the role of a marketing manager. HK$4,800 Application Fee: HK$150 33 hours English Level 4 (Reg. No.: 22/000707/L4) Validity Period: 01 Sep 2022 - on-going Certificate for Module (Essential Leadership Skill in Customer-centric Organisation) Programme Code: MK099A 2867 8499 ec.marketing@hkuspace.hku.hk This programme aims to equip junior managers with the necessary knowledge and skills needed to transition from executing supervisory responsibilities to becoming customer-centric managers, and initiating improvements to the organisation’s services and operations. 42 hours Level 4 (Reg. No.: 25/000110/L4) Validity Period: 01 Jan 2025 - on-going 證書（單元：行銷及銷售管理工作坊一） 課程編號：MK056A 2867 8499 ec.marketing@hkuspace.hku.hk 本課程旨在提高銷售從業員在營銷談判和公司營銷的架構及控制的技巧及知識。 HK$2,100 4個星期 資歷架構級別：2 資歷名冊登記號碼：14/003531/L2 資歷名冊登記有效期：2014年11月4日 - 持續有效 證書（單元：行銷及銷售管理工作坊二） 課程編號：MK057A 2867 8499 ec.marketing@hkuspace.hku.hk 本課程旨在提高銷售從業員在營銷行政及管理方面的技巧及知識，讓學員了解客戶 消費行為及顧客關係管理。 HK$2,100 4個星期 資歷架構級別：2 資歷名冊登記號碼：14/003531/L2 資歷名冊登記有效期：2014年11月4日 - 持續有效
RkJQdWJsaXNoZXIy MTgwNDcxNg==