300 Marketing 市場營銷學 This is an exempted course under the Non-Local Higher and Professional Education (Regulation) Ordinance. 根據《非本地高等及專業教育（規管）條例》，本課程屬獲豁免課程。 It is a matter of discretion for individual employers to recognize any qualification to which this course may lead. 個別僱主可酌情決定是否承認本課程可令學員獲取的任何資格。 These are exempted courses under the Non-Local Higher and Professional Education (Regulation) Ordinance. 根據《非本地高等及專業教育（規管）條例》，這些課程屬獲豁免課程。 It is a matter of discretion for individual employers to recognize any qualification to which these courses may lead. 個別僱主可酌情決定是否承認這些課程可令學員獲取的任何資格。 The course operator is applying for exemption under the Non-local Higher and Professional Education (Regulation) Ordinance. 課程主辦人正根據《非本地高等及專業教育（規管）條例》辦理豁免註冊手續。 It is a matter of discretion for individual employers to recognize any qualification to which this course may lead. 個別僱主可酌情決定是否承認本課程可令學員獲取的任何資格。 Digital Marketing, Social Media and Content Management 數碼營銷，社交媒體及內容管理 移動營銷新面貌 課程編號：MKTG9170 S 2867 8313 cmmarketing@hkuspace.hku.hk 隨著移動裝置普及，移動營銷將會越來越重要。作為市場專才，必須掌握最新營銷 趨勢。透過此工作坊，學員將可瞭解移動營銷現況及趨勢，以及如何有效地將移動 營銷融入整體營銷傳播策略。 HK$1,800 校友優惠/預早報名優惠：HK$1,600 1日 LinkedIn Marketing Programme Code: MKTG9216 S 2867 8313 cmmarketing@hkuspace.hku.hk This workshop covers the fundamentals to build a company’s brand in the number one social media platform for professionals - LinkedIn. The workshop is not focused on HR related matters but B2B marketing strategy, advertising, and thought leadership. Age 18 or above HK$1,800 Alumni Rate/Early Bird Rate: HK$1,600 6 hours English 搜索引擎優化 課程編號：MKTG9168 S 2867 8313 cmmarketing@hkuspace.hku.hk 當用戶在搜索引擎搜尋某一個關鍵詞時，網站排得越前，才會令網站的曝光率增 加，獲得更多流量，最終提升網站的宣傳力。透過瞭解搜索引擎原理，優化網站內 容，學員能掌握搜索引擎優化手段，有助公司業務發展。 HK$1,800 校友優惠/預早報名優惠：HK$1,600 1日 微信營銷實戰 課程編號：MKTG9189 S 2867 8313 cmmarketing@hkuspace.hku.hk 如何使用微信平台作為有效的營銷工具。課程包括成功案例及整合營銷策略。 HK$1,800 校友優惠/預早報名優惠：HK$1,600 1日 E-commerce and Omnichannel Retailing 電子商務及全渠道零售 Advanced Diploma in Marketing and Retail Management Programme Code: MK030A 2867 8316 ADip.marketing@hkuspace.hku.hk The rapid development in digitalization and multi-channel retailing has transformed the retail landscape. Total customer satisfaction has been redefined through personalized shopping experience via multi-channel retailing. Nowadays, customers may use more than one sales channels to shop. This part-time advanced diploma programme equips you with new retail management knowledge and skills for multichannel retailing through in-store, online, mobile retailing, etc. HK$4,500 per module Application Fee: HK$150 20 months to max. 40 months English Level 4 (Reg. No.: 09/001367/4) Validity Period: 01 Feb 2009 - on-going Certificate for Module (E-commerce Operations) Programme Code: MK085A 2867 8316 ADip.marketing@hkuspace.hku.hk Online shopping significantly surged during the pandemic. It’s important for online retailers to set up effective e-commerce operations which can directly improve its consumer experience and profitability. The programme is designed to provide students with basic knowledge about e-commerce operation and management including business concepts, business strategies and operations. It also equips students with the knowledge of e-commerce security and operations covering online payment setup, inventory management, logistics and order fulfillment. HK$4,800 Application Fee: HK$150 36 hours English Level 4 (Reg. No.: 22/000706/L4) Validity Period: 01 Sep 2022 - on-going
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