299 For more and latest programme information, please visit our website 有關最新課程資訊及詳情，請瀏覽學院網站 hkuspace.hku.hk Minimum Entry Requirements 基本入學要求（P.017） Fee 學費 Duration 修業期 Medium of Instruction 教學語言 Qualifications Framework 資歷架構 Exemption 豁免 Short Course 短期課程 See legend on page 033 圖像說明於第033頁 Marketing 市場營銷學 Digital Marketing, Social Media and Content Management 數碼營銷，社交媒體及內容管理 Power Up營銷工作坊：網紅及直播營銷致勝攻略 課程編號：MKTG9211 2867 8499 ec.marketing@hkuspace.hku.hk Power Up營銷工作坊 ─ 幫助營銷人員和小企業老闆找到合適的營銷解決方案，並 為COVID-19後經濟復甦作準備的一系列工作坊。 打響頭炮的是有關意見領袖營銷的課程。隨著KOC（關鍵意見消費者）的崛起，這 種營銷方法亦得到更多的關注。越來越多品牌與社交媒體上的KOL/KOC合作為與 其目標客戶產生共鳴。另外，隨著直播的日益普及，越來越多公司正在利用這些工 具來製作有趣的內容，以直接與客戶互動。 HK$1,800 校友優惠/預早報名優惠：HK$1,600 1日 Big Data for Marketing Decisions Programme Code: MKTG9194 S 2867 8313 cmmarketing@hkuspace.hku.hk Leveraging on the massive amounts of data that businesses collect, marketers can make data-centric decisions to gain significant competitive advantage over their less agile competitors. HK$1,800 Alumni Rate/ Early Bird Rate : HK$1,600 1 day 內容營銷 課程編號：MKTG9212 S 2867 8313 cmmarketing@hkuspace.hku.hk 此工作坊專為營銷及商業人員而設，課程內容包括內容營銷策略基本步驟及運用。 HK$1,800 校友優惠/預早報名優惠：HK$1,600 1日 數碼營銷通路 課程編號：MKTG9188 S 2867 8313 cmmarketing@hkuspace.hku.hk 此工作坊專為營銷及商業人員而設。本課程提供現時營銷行內不同之數碼媒體及技 術之運用。 HK$1,800 校友優惠/預早報名優惠：HK$1,600 1日 EDM Marketing Programme Code: MKTG9209 S 2867 8313 cmmarketing@hkuspace.hku.hk EDM marketing is the digital marketing strategy of sending emails to prospects and customers to acquire leads and generate sales. The workshop covers the process to build, optimize, and automate the email marketing funnel for a business. HK$1,800 Alumni Rate/Early Bird Rate: HK$1,600 1 day Facebook Business Manager Programme Code: MKTG9207 S 2867 8313 cmmarketing@hkuspace.hku.hk This workshop is designed for people who need to manage Facebook pages. The Facebook Business Manager is the tool for setting up advertising campaigns, giving access to third parties and collaborators, and analyzing user behaviour. Age 18 or above HK$1,800 Alumni Rate/Early Bird Rate: HK$1,600 1 day English Facebook 營銷實戰 課程編號：MKTG9169 S 2867 8313 cmmarketing@hkuspace.hku.hk 建立FACEBOOK PAGE，相信大家並不陌生，但營銷人員往往未能充分掌握如何利 用FACEBOOK，作為品牌形象建立及接觸消費者的信息交流平台。此工作坊提供 FACEBOOK 營銷最新資訊，助學員掌握 FACEBOOK 營銷。 HK$1,800 校友優惠/預早報名優惠：HK$1,600 1日 Google Ads Platform Programme Code: MKTG9208 S 2867 8313 cmmarketing@hkuspace.hku.hk This workshop is designed for people who advertise on the greater Google environment. Participants will learn to use Google Ads Platform to manage their advertisements on AdWords, YouTube, Google Display Network, and Gmail. Age 18 or above HK$1,800 Alumni Rate/Early Bird Rate: HK$1,600 1 day English Google Analytics Programme Code: MKTG9200 S 2867 8313 cmmarketing@hkuspace.hku.hk This programme aims to enhance the skills and concepts for digital marketers who do not have web programming background. Participants will learn the Google Analytics (GA) setup, operation, and tools to perform data analysis, visualization, reporting, and gain insights from customer behaviour to enhance the effectiveness of digital marketing. Age 18 or above HK$1,800 Alumni Rate/Early Bird Rate: HK$1,600 1 day
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