298 Marketing 市場營銷學 This is an exempted course under the Non-Local Higher and Professional Education (Regulation) Ordinance. 根據《非本地高等及專業教育（規管）條例》，本課程屬獲豁免課程。 It is a matter of discretion for individual employers to recognize any qualification to which this course may lead. 個別僱主可酌情決定是否承認本課程可令學員獲取的任何資格。 These are exempted courses under the Non-Local Higher and Professional Education (Regulation) Ordinance. 根據《非本地高等及專業教育（規管）條例》，這些課程屬獲豁免課程。 It is a matter of discretion for individual employers to recognize any qualification to which these courses may lead. 個別僱主可酌情決定是否承認這些課程可令學員獲取的任何資格。 The course operator is applying for exemption under the Non-local Higher and Professional Education (Regulation) Ordinance. 課程主辦人正根據《非本地高等及專業教育（規管）條例》辦理豁免註冊手續。 It is a matter of discretion for individual employers to recognize any qualification to which this course may lead. 個別僱主可酌情決定是否承認本課程可令學員獲取的任何資格。 Digital Marketing, Social Media and Content Management 數碼營銷，社交媒體及內容管理 Certificate for Module (Integrated Marketing and Brand Communications) Programme Code: MK096A 2867 8315 pgdip.marketing@hkuspace.hku.hk For details, please refer to p.292 Certificate for Module (Digital Reputation Management) Programme Code: MK095A 2867 8315 pgdip.marketing@hkuspace.hku.hk Digital reputation management (DRM) is the practice of crafting strategies that shape or influence the public perception of an organisation, individual or other entity on the Internet. It helps drive public opinion about a business and its products and services. HK$5,900 per module Application Fee: HK$150 30 hours English Level 6 (Reg. No.: 23/000837/L6) Validity Period: 01 Oct 2023 - on-going Certificate for Module (Big Data and Artificial Intelligence Marketing) Programme Code: MK083A 2867 8313 / 2867 8315 cmmarketing@hkuspace.hku.hk For details, please refer to p.294 Advanced Diploma in Digital and Social Media Marketing Programme Code: MK052A 2867 8316 ADip.marketing@hkuspace.hku.hk Digital and social media revolution has transformed the marketing industry. The Advanced Diploma in Digital and Social Media Marketing is designed to equip you with the latest marketing knowledge and practices in digital, social media, mobile marketing, search engine optimization (SEO), search engine marketing (SEM), content and video marketing, market analytics, etc. The programme also prepares you for further education at degree level and career advancement. HK$4,500 per module Application Fee: HK$150 20 months to max. 40 months English Level 4 (Reg. No.: 15/003663/L4) Validity Period: 17 Dec 2015 - on-going Professional Diploma in Social Media and Digital Marketing Programme Code: MK037B 2867 8499 / 2687 8471 prof.mkt@hkuspace.hku.hk The Professional Diploma in Social Media and Digital Marketing Programme is to equip those marketing practitioners or executives without an academic marketing qualification with practical marketing knowledge including strategic marketing planning, consumer behaviour, basic Google analytics, social media and digital marketing, and public relations. Upon completion of the programme, students will be able to handle marketing tasks to achieve the business goals. HK$4,500 per module Application Fee: HK$150 1 year to 2 years English Level 4 (Reg. No.: 23/000476/L4) Validity Period: 01 Jul 2023 - on-going Certificate for Module (Digital Marketing Planning and Analytics) Programme Code: MK088A 2867 8316 ADip.marketing@hkuspace.hku.hk For details, please refer to p.294 Certificate for Module (Psychology of Advertising) Programme Code: MK090A 2867 8316 ADip.marketing@hkuspace.hku.hk For details, please refer to p.293 Executive Certificate in Social Media and Digital Marketing Analytics Programme Code: EP096A 2867 8499 ec.marketing@hkuspace.hku.hk For details, please refer to p.294 Executive Certificate in Digital and Social Media Marketing Programme Code: EP120A 2867 8499 ec.marketing@hkuspace.hku.hk This programme focuses on the practical aspects of designing and planning a digital and social media marketing campaign, as part of the overall marketing strategy. Applicants shall hold: (a) a bachelors degree awarded by a recognized university or equivalent, or (b) an associate degree/ a higher diploma or equivalent, and have at least 2 years of work experience, or (c) possess relevant professional qualifications. Applicants with other qualifications and substantial work experience will be considered on individual merit. HK$6,300 Application Fee: HK$150 3 months Cantonese, suppl with teaching materials in Eng
RkJQdWJsaXNoZXIy MTgwNDcxNg==