296 Marketing 市場營銷學 This is an exempted course under the Non-Local Higher and Professional Education (Regulation) Ordinance. 根據《非本地高等及專業教育（規管）條例》，本課程屬獲豁免課程。 It is a matter of discretion for individual employers to recognize any qualification to which this course may lead. 個別僱主可酌情決定是否承認本課程可令學員獲取的任何資格。 These are exempted courses under the Non-Local Higher and Professional Education (Regulation) Ordinance. 根據《非本地高等及專業教育（規管）條例》，這些課程屬獲豁免課程。 It is a matter of discretion for individual employers to recognize any qualification to which these courses may lead. 個別僱主可酌情決定是否承認這些課程可令學員獲取的任何資格。 The course operator is applying for exemption under the Non-local Higher and Professional Education (Regulation) Ordinance. 課程主辦人正根據《非本地高等及專業教育（規管）條例》辦理豁免註冊手續。 It is a matter of discretion for individual employers to recognize any qualification to which this course may lead. 個別僱主可酌情決定是否承認本課程可令學員獲取的任何資格。 Brand Management, Luxury Branding and Fashion Marketing 品牌管理、奢侈品牌建設及時裝營銷 Certificate for Module (Fashion Retail Buying) Programme Code: MK077A 2867 8313 / 2867 8315 cmmarketing@hkuspace.hku.hk This programme aims to enhance the skills for those working in the fashion industry in the areas of retailing, buying and/or merchandising. Participants will learn the structure of the global fashion market, trend research, buying functions, range planning, sales analysis and profit management. Applicants shall: - hold a bachelor’s degree awarded by a recognized university or equivalent; or - hold an Associate Degree / a Higher Diploma or equivalent, and have at least 2 years of work experience. Applicants with other qualifications will be considered on individual merit. HK$6,900 Application Fee: HK$150 30 hours English Level 5 (Reg. No.: 21/000098/L5) Validity Period: 01 Feb 2021 - on-going Advanced Diploma in Marketing and Retail Management Programme Code: MK030A 2867 8316 ADip.marketing@hkuspace.hku.hk For details, please refer to p.300 Advanced Diploma in Marketing and Brand Management Programme Code: MK002A 2867 8316 ADip.marketing@hkuspace.hku.hk This programme provides a firm foundation to equip you with knowledge and skills in developing brand strategies and managing brands in a multi-cultural market environment. It also prepares you for higher education at degree level and career advancement in brand management in a competitive market environment. HK$4,500 per module Application Fee: HK$150 20 months to max. 40 months English Level 4 (Reg. No.: 09/001369/4) Validity Period: 01 Feb 2009 - on-going Certificate for Module (Retail Management and Operations) Programme Code: MK073A 2867 8316 ADip.marketing@hkuspace.hku.hk For details, please refer to p.301 Certificate for Module (Essential Leadership Skill in Customer-centric Organisation) Programme Code: MK099A 2867 8499 ec.marketing@hkuspace.hku.hk For details, please refer to p.301 Certificate for Module (Digital Branding and Experiential Marketing) Programme Code: MK093A 2867 8499 / 2867 8493 ec.marketing@hkuspace.hku.hk 本課程旨在為學員講解中小企業如何使用新科技提升顧客的品牌體驗，了解在本 地、中國內地及環球國際品牌的管理模式、評估及規劃品牌的巿場定位，讓學員掌 握在數碼時代塑造品牌和建立實用營銷及傳媒活動的策略。 申請人應該： 1. 完成香港中學文憑課程；或 2. 完成香港中學會考課程；或 3. 年滿 21 歲或以上及具有最少兩年相關工作經驗。 申請人如持有其他同等資格，學院將按 個別情況考慮。 HK$7,800 per programme Application Fee: HK$150 30 hours Cantonese, suppl with teaching materials in Eng Level 3 (Reg. No.: 23/000505/L3) Validity Period: 01 Jun 2023 - on-going 證書（單元 ：奢侈品市場及投資） 課程編號：MK092A 2867 8313 / 2867 8315 cmmarketing@hkuspace.hku.hk 本課程透過了解奢侈品的歷史、文化及市場分析，讓學員明白各類奢侈品的特色和 品牌，分析其收藏價值、行業趨勢和前瞻。透過教授相關的知識和實例分享，學員 能夠因應家族辦公室的高端客戶需要，策劃更佳的奢侈品買賣和投資。 申請人應持有副學士學位/高級文憑或同等學歷。 申請人如持有其他同等學歷；或21歲以上及擁有三年理財及財富管理相關工作經驗者，學院 將會作個別考慮。 HK$7,800 報名費用：HK$150 30小時 粵語輔以英語 資歷架構級別：3 資歷名冊登記號碼：23/000237/L3 資歷名冊登記有效期：2023年4月1日 - 持續有效
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