295 For more and latest programme information, please visit our website 有關最新課程資訊及詳情，請瀏覽學院網站 hkuspace.hku.hk Minimum Entry Requirements 基本入學要求（P.017） Fee 學費 Duration 修業期 Medium of Instruction 教學語言 Qualifications Framework 資歷架構 Exemption 豁免 Short Course 短期課程 See legend on page 033 圖像說明於第033頁 Marketing 市場營銷學 Brand Management, Luxury Branding and Fashion Marketing 品牌管理、奢侈品牌建設及時裝營銷 Postgraduate Diploma in Fashion Marketing and Management Programme Code: MK071A 2867 8315 / 2867 8313 pgdip.marketing@hkuspace.hku.hk This postgraduate Diploma is designed to provide opportunities for marketing or retailing practitioners in the fashion business to develop the knowledge, international perspective and managerial skills required to enhance their company’s competitiveness, innovative capabilities and brand reputation. This programme also helps students acquire analytical skills to pursue a career in the fashion business. HK$6,200 per module Application Fee: HK$150 1 to 2 years Level 6 (Reg. No.: 19/000659/L6) Validity Period: 20 May 2019 - on-going Postgraduate Diploma in Luxury Services and Brand Management Programme Code: MK070A 2867 8315 / 2867 8313 pgdip.marketing@hkuspace.hku.hk This Postgraduate Diploma is designed to provide opportunities for practitioners in the luxury goods and services business to develop the knowledge, international perspective and managerial skills required to enhance their company’s competitiveness, innovative capabilities and brand reputation. This programme also helps students acquire analytical skills to pursue a career in the luxury business sector. HK$6,200 per module Application Fee: HK$150 1 to 2 years Level 6 (Reg. No.: 19/000657/L6) Validity Period: 20 May 2019 - on-going Bachelor of Arts (Hons) Marketing Programme Code: MK023A The University of Hull, UK 2910 7619 / 2867 8493 hull.mmg@hkuspace.hku.hk This programme provides you with practical knowledge and vocational skills in marketing. You will be able to apply effective marketing strategies, digital and social media marketing techniques and persuasive communication tactics in different market environment and equipped with analytical skills and critical thinking ability. This programme will also help you to develop your critical thinking and analytical skills. All applicants must satisfy the admission requirements of the University of Hull before they may be considered for selection. An applicant shall hold: 1. a Higher Diploma in Business, or an Advanced Diploma in Marketing, or an Associate Degree of Business Administration or other equivalent qualifications awarded within the HKU system through HKU SPACE with a GPA of 2.0 or its equivalent; OR 2. a related Higher Diploma, Advanced Diploma, or Associate Degree offered by HKU SPACE or a Higher Diploma, an Advanced Diploma, or an Associate Degree from other tertiary institutions in the areas of marketing, management, or business-related which are recognized by the University of Hull; For 1. and 2. above, applicants holding a related Advanced Diploma shall preferably have 2 years of work experience. Applicants of 1. and 2. above are considered to have met the English requirements. In other cases, applicants should have proof of English proficiency by having: i) a Grade E in the Use of English in Hong Kong Advanced Level Examination (HKALE); or ii) Hong Kong Diploma of Secondary Education (HKDSE) Examination with minimum score of overall level 4 in English Language (with a minimum of level 3 in each skill); or iii) IELTS with minimum score of overall 6.0 (with a minimum 5.5 in each skill); or iv) Pearson Academic Test of English with minimum score of overall 54 (with a minimum 51 in each skill); or v) recognised equivalent. Applicants with other equivalent qualifications will be considered on individual merit. HK$13,250 per module Application Fee: HK$200 18 months English Level 5 (Reg. No.: 15/002103/L5) Validity Period: 01 Sep 2015 - 31 Aug 2029 Bachelor of Arts (Hons) Marketing and Management Programme Code: MK025A The University of Hull, UK 2910 7619 / 2867 8493 hull.mmg@hkuspace.hku.hk The BA (Hons) Marketing and Management programme equips students with the latest marketing and management knowledge such as marketing communications, digital marketing, social media, brand management, strategic management, etc. It aims to uplift students’ competitiveness and employability in job market. With professional training, students will be able to develop effective marketing and management strategies to solve business problems in competitive business environment. All applicants must satisfy the admission requirements of the University of Hull before they may be considered for selection. An applicant shall hold: 1. a Higher Diploma in Business, or an Advanced Diploma in Marketing, or an Associate Degree of Business Administration or other equivalent qualifications awarded within the HKU system through HKU SPACE with a GPA of 2.0 or its equivalent; OR 2. a related Higher Diploma, Advanced Diploma, or Associate Degree offered by HKU SPACE or a Higher Diploma, an Advanced Diploma, or an Associate Degree from other tertiary institutions in the areas of marketing, management, or business-related which are recognized by the University of Hull; For 1. and 2. above, applicants holding a related Advanced Diploma shall preferably have 2 years of work experience. Applicants of 1. and 2. above are considered to have met the English requirements. In other cases, applicants should have proof of English proficiency by having: i) a Grade E in the Use of English in Hong Kong Advanced Level Examination (HKALE); or ii) Hong Kong Diploma of Secondary Education (HKDSE) Examination with minimum score of overall level 4 in English Language (with a minimum of level 3 in each skill); or iii) IELTS with minimum score of overall 6.0 (with a minimum 5.5 in each skill); or iv) Pearson Academic Test of English with minimum score of overall 54 (with a minimum 51 in each skill); or v) recognised equivalent. Applicants with other equivalent qualifications will be considered on individual merit. HK$13,250 per module Application Fee: HK$200 18 months English Level 5 (Reg.: 15/002105/L5) Validity Period: 01 Sep 2015 - 31 Aug 2029
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