293 For more and latest programme information, please visit our website 有關最新課程資訊及詳情，請瀏覽學院網站 hkuspace.hku.hk Minimum Entry Requirements 基本入學要求（P.017） Fee 學費 Duration 修業期 Medium of Instruction 教學語言 Qualifications Framework 資歷架構 Exemption 豁免 Short Course 短期課程 See legend on page 033 圖像說明於第033頁 Marketing 市場營銷學 Advertising, Media Planning and Marketing Communications 廣告、媒體策劃及營銷傳播 Advanced Diploma in Marketing and Brand Management Programme Code: MK002A 2867 8316 ADip.marketing@hkuspace.hku.hk For details, please refer to p.296 Advanced Diploma in Marketing, Advertising and Public Relations Programme Code: MK067C 2867 8316 ADip.marketing@hkuspace.hku.hk The rapid development in digital technology and new social media massively reshaped the advertising industry and the public relations (‘PR’) practices and communications. This programme is a fast track to equip executives in marketing, advertising or PR with new knowledge and skills in digital advertising, psychology in advertising, social media, consumer behaviour, and multimedia writing, etc., in order to enhance their market competitiveness. HK$4,500 per module Application Fee: HK$150 20 months to max. 40 months English Level 4 (Reg. No.: 21/001283/L4) Validity Period: 01 Dec 2021 - on-going Certificate for Module (Psychology of Advertising) Programme Code: MK090A 2867 8316 ADip.marketing@hkuspace.hku.hk The programme is to provide students with the basic knowledge to evaluate advertising from the perspective of psychology in attitude change. HK$4,800 Application Fee: HK$150 42 hours English Level 4 (Reg. No.: 22/000708/L4) Validity Period: 01 Sep 2022 - on-going Certificate for Module (Management Skills for Effective Manager) Programme Code: MK089A 2867 8316 ADip.marketing@hkuspace.hku.hk For details, please refer to p.301 Certificate for Module (Shopper Relations and Customer Services) Programme Code: MK087A 2867 8316 ADip.marketing@hkuspace.hku.hk For details, please refer to p.301 Certificate for Module (Digital Branding and Experiential Marketing) Programme Code: MK093A 2867 8499 / 2867 8493 ec.marketing@hkuspace.hku.hk For details, please refer to p.296 大灣區餐飲業市場發展攻略 課程編號：MKTG9230 2867 8499 ec.marketing@hkuspace.hku.hk 本課程將教授創業者在大灣區開展餐飲業的重要市場規劃技巧，包括最新內地餐飲 文化，流行文化，網紅行銷的最新趨勢及應用數碼市營銷去增加客源。最新熱話的 餐飲業機會和挑戰，例如品牌的可持續性，如何減廢及社會與企業管治（ESG）以應 對中央政府漸趨嚴格的環保法規。餐飲業者，創業者及與餐飲業相關工作者，修讀 課程後能了解品牌形象和飲食文化等經營技巧，以協助他們更容易制定適合當地的 市場規劃，使其品牌能在大灣區作永續的發展。 HK$3,800 2個月 粵語
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