230 Hospitality & Lifestyle 款客及精緻生活 This is an exempted course under the Non-Local Higher and Professional Education (Regulation) Ordinance. 根據《非本地高等及專業教育（規管）條例》，本課程屬獲豁免課程。 It is a matter of discretion for individual employers to recognize any qualification to which this course may lead. 個別僱主可酌情決定是否承認本課程可令學員獲取的任何資格。 These are exempted courses under the Non-Local Higher and Professional Education (Regulation) Ordinance. 根據《非本地高等及專業教育（規管）條例》，這些課程屬獲豁免課程。 It is a matter of discretion for individual employers to recognize any qualification to which these courses may lead. 個別僱主可酌情決定是否承認這些課程可令學員獲取的任何資格。 The course operator is applying for exemption under the Non-local Higher and Professional Education (Regulation) Ordinance. 課程主辦人正根據《非本地高等及專業教育（規管）條例》辦理豁免註冊手續。 It is a matter of discretion for individual employers to recognize any qualification to which this course may lead. 個別僱主可酌情決定是否承認本課程可令學員獲取的任何資格。 Business & Live Entertainment Events 商業及現場娛樂活動 Advanced Diploma in Live Entertainment, Festival and Event Management Programme Code: MS103A 2867 8320 / 2867 8329 parttimehtm@hkuspace.hku.hk The programme aims to provide a broad overview of the structure of the live entertainment, festival and event industry and meet the continuing professional development needs of people who are currently or intend to work in the live entertainment industry, in festival and event management, private and public agencies. The programme’s emphasis is on live entertainment, festivals and events as a business and its marketing strategies, programming, operations, budgeting, facility management, and so on. HK$4,900 per module Application Fee: HK$150 22 months English Level 4 (Reg. No.: 17/000510/L4) Validity Period: 05 Jun 2017 - on-going Advanced Diploma in M.I.C.E. and Event Management Programme Code: MS048A 2867 8320 / 2867 8329 parttimehtm@hkuspace.hku.hk The programme aims to meet the continuing professional development needs of people who are currently working in the M.I.C.E. industry, in event management, advertising and public agencies, or for those who have career aspirations in the M.I.C.E. and Event Management fields. This programme aims to introduce students a wide range of skills and techniques in event planning, promotion, operation and management. Students will learn how to collaborate with different stakeholders in relation to event venues, event facilities, food and beverage, marketing communication, and event technology. HK$4,900 per module Application Fee: HK$150 22 months English Level 4 (Reg. No.: 07/001734/4) Validity Period: 05 May 2008 - on-going Certificate for Module (International Live Entertainment Event Touring and Management) Programme Code: HT030A 2867 8329 epgd_smhs@hkuspace.hku.hk programme aims to give students insights into event practitioners’ major roles and responsibilities so that they can learn different planning and operational strategies from the management perspectives of marketing, budgeting, financial and contractual issues. INTENDED LEARNING OUTCOMES On completion of the programme, students should be able to 1. Discuss the roles & responsibilities of different important stakeholders in international live entertainment event business and explain their relationships; 2. Develop and appraise the strategies of producing and managing an international live entertainment performance and tour; 3. Plan and evaluate the marketing and branding of the performance and tour; 4. Prepare the budget plan and analyze the financial elements of the performance and tour; and 5. Examine the most common contract issues and agreement terms of the performance and tour. HK$6,700 per programme Application Fee: HK$150 39 hours English Level 6 (Reg. No.: 22/001039/L6) Validity Period: 01 Jan 2023 - on-going Certificate for Module (Experiential Event Design and Delivery) Programme Code: HT031A 2867 8329 epgd_smhs@hkuspace.hku.hk This programme aims to equip event professionals with an overview of event design and operations, and develop their production and managerial skills needed for the event industry, with a particular focus on the psychology of event audience. INTENDED LEARNING OUTCOMES On completion of the programme, students should be able to 1. Identify and appraise the needs, expectations and behaviour of event audience and other stakeholders; 2. Illustrate and explain the event design and delivery plan in a cohesive way; 3. Analyze, plan and manage different aspects of event production whilst recognizing the links between and across them; 4. Develop a budgeting and financial plan in event production; 5. Apply the multi-media and technology to create a cohesive event and engage audience; and 6. Assess how international events offer opportunities and challenges to event managers across local and global contexts. HK$6,700 per programme Application Fee: HK$150 39 hours English Level 6 (Reg. No.: 22/001038/L6) Validity Period: 01 Jan 2023 - on-going Certificate for Module (Cross-Cultural Communication in the Event Industry) Programme Code: HT032A 2867 8329 epgd_smhs@hkuspace.hku.hk Cross-cultural communication in the areas of negotiation skills, leadership skills, team-building skills, dietary, costume and religion considerations, and international marketing strategies across cultures will be discussed in this programme. INTENDED LEARNING OUTCOMES On completion of the programme, students should be able to - Explain the concept of culture and identify the national cultural dimensions in the live entertainment event context; - Explain the cultural differences across nations and develop cross-cultural communication skills and empathy; - Compare different approaches in leading and working in multi-cultural teams; - Develop effective marketing communication strategies with target consumers from diverse cultural backgrounds; - Analyze and interpret consumer behaviour from various cultural backgrounds and formulate effective operational management strategies; and - Compare and contrast the protocol and ceremonial needs of various cultures and religions in events. HK$6,200 per programme Application Fee: HK$150 30 hours English Level 6 (Reg. No.: 22/001036/L6) Validity Period: 01 Jan 2023 - on-going
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