309 For more and latest programme information, please visit our website 有關最新課程資訊及詳情，請瀏覽學院網站 hkuspace.hku.hk Minimum Entry Requirements 基本入學要求（P.017） Fee 學費 Duration 修業期 Medium of Instruction 教學語言 Qualifications Framework 資歷架構 Exemption 豁免 Short Course 短期課程 See legend on page 033 圖像說明於第033頁 Marketing 市場營銷學 Artificial Intelligence, Big Data and Marketing Data Analytics 人工智能，大數據及市場營銷數據分析 AI-Powered Marketing Tactics Programme Code: MKTG9239 S 2867 8499 / 2867 8471 ec.marketing@hkuspace.hku.hk Master AI marketing tools in this 4-session HKU SPACE course starting Apr 2026 - Learn how to turn AI from a buzzword into practical marketing tactics you can apply immediately in your job or business. - Short concept briefings followed by live demos and guided hands-on practice using your own laptop. - Real marketing examples and ready-to-use prompts that participants can take back to their job or business immediately. Who this course is for - Marketing executives, digital marketers and social media staff who are new to AI but want to start using it effectively in daily work. - Business owners and SME managers who have heard about AI marketing but are unsure where to start and want simple, practical tools to boost ROI. - Professionals in advertising, e-commerce or in-house marketing teams who want a structured, beginner-friendly path into AI-powered marketing tactics. Applicants shall hold: (a) a bachelors degree awarded by a recognized university or equivalent, or (b) an associate degree/ a higher diploma or equivalent, and have at least 2 years of work experience, or (c) possess relevant professional qualifications. Applicants with other qualifications and substantial work experience will be considered on individual merit. HK$3,800 16 hours Cantonese, suppl with English Executive Certificate in Social Media and Digital Marketing Analytics Programme Code: EP096A 2867 8499 ec.marketing@hkuspace.hku.hk This programme aims to provide students with essential and fundamental knowledge in social media and digital marketing analytics. It also provides hands-on and practical techniques and tools for students to build both strategic mindsets on data strategy and develop practical skills in using digital and social media marketing analytics effectively. Applicants shall hold: (a) a bachelors degree awarded by a recognized university or equivalent, or (b) an associate degree/ a higher diploma or equivalent, and have at least 2 years of work experience, or (c) possess relevant professional qualifications. Applicants with other qualifications and substantial work experience will be considered on individual merit. HK$6,950 Application Fee: HK$200 3 months Cantonese, suppl with teaching materials in Eng AI Agents for Marketing Programme Code: MKTG9237 S 2867 8313 / 2867 8315 cmmarketing@hkuspace.hku.hk Learning Objectives By the end, learners will: • Understand advanced no-code AI agent platforms • Design AI workflows for marketing automation • How to use no code platforms for AI agents • Address ethical and practical challenges (e.g., data quality, bias) Age 18 or above HK$1,800 1 day English Certificate for Module (Digital Marketing Planning and Analytics) Programme Code: MK088A 2867 8316 ADip.marketing@hkuspace.hku.hk The programme is to provide students with the basic concepts and insights to the interconnected value of the core digital channels and the competence in developing a digital marketing plan to address the upcoming marketing challenges in the business. HK$4,800 Application Fee: HK$150 42 hours English Level 4 (Reg. No.: 22/000705/L4) Validity Period: 01 Sep 2022 - on-going Certificate for Module (Google Analytics – Intermediate Level) Programme Code: MK098A 2867 8499 ec.marketing@hkuspace.hku.hk This programme aims to equip digital marketing and advertising practitioners with the skills to utilise Google Analytics 4 (GA4) to measure online traffic across various platforms and apps engagement. The programme also focuses on collecting eventbased data and providing insights and solutions to optimise digital campaigns, website traffic, and sales conversion for e-commerce. HK$8,800 Application Fee: HK$150 30 hours English Level 4 (Reg. No.: 24/000921/L4) Validity Period: 01 Dec 2024 - on-going AI Marketing Bootcamp: Mastering Product Visuals and Cinematic Videos Programme Code: MKTG9241 S 2867 8499 / 2867 8471 ec.marketing@hkuspace.hku.hk - FULL-STACK AI CREATIVE WORKFLOW: Seamlessly transition from AI scriptwriting and enhanced product photography to digital avatar generation and cinematic video production. - “PRODUCT PHOTO TO CINEMATIC AD” IN ONE DAY: This intensive, studio-style lab focuses on concrete execution, ensuring you leave with tangible, high-quality outputs. - LEADING AI TOOL INTEGRATION: Gain hands-on experience with a professional tool stack including ChatGPT, Kling AI, HeyGen, ElevenLabs, and CapCut. - ENHANCED COST AND TIME EFFICIENCY: Learn workflows that can enable 20–30% cost reductions and compress production cycles from days to hours. - “SPEED TO MARKET” CHALLENGE: Put your skills to the test in a 60-minute finale where you will produce a complete ad suite for a "Mystery Product". Applicants shall hold: (a) a bachelors degree awarded by a recognized university or equivalent, or (b) an associate degree/ a higher diploma or equivalent, and have at least 2 years of work experience, or (c) possess relevant professional qualifications. Applicants with other qualifications and substantial work experience will be considered on individual merit. HK$2,400 7 hours Cantonese, suppl with English
RkJQdWJsaXNoZXIy MTgwNDcxNg==