238 Hospitality & Lifestyle 款客及精緻生活 This is an exempted course under the Non-Local Higher and Professional Education (Regulation) Ordinance. 根據《非本地高等及專業教育（規管）條例》，本課程屬獲豁免課程。 It is a matter of discretion for individual employers to recognize any qualification to which this course may lead. 個別僱主可酌情決定是否承認本課程可令學員獲取的任何資格。 These are exempted courses under the Non-Local Higher and Professional Education (Regulation) Ordinance. 根據《非本地高等及專業教育（規管）條例》，這些課程屬獲豁免課程。 It is a matter of discretion for individual employers to recognize any qualification to which these courses may lead. 個別僱主可酌情決定是否承認這些課程可令學員獲取的任何資格。 The course operator is applying for exemption under the Non-local Higher and Professional Education (Regulation) Ordinance. 課程主辦人正根據《非本地高等及專業教育（規管）條例》辦理豁免註冊手續。 It is a matter of discretion for individual employers to recognize any qualification to which this course may lead. 個別僱主可酌情決定是否承認本課程可令學員獲取的任何資格。 Certificate for Module (Experiential Event Design and Delivery) Programme Code: HT031A 2867 8329 epgd_smhs@hkuspace.hku.hk This programme aims to equip event professionals with an overview of event design and operations, and develop their production and managerial skills needed for the event industry, with a particular focus on the psychology of event audience. INTENDED LEARNING OUTCOMES On completion of the programme, students should be able to 1. Identify and appraise the needs, expectations and behaviour of event audience and other stakeholders; 2. Illustrate and explain the event design and delivery plan in a cohesive way; 3. Analyze, plan and manage different aspects of event production whilst recognizing the links between and across them; 4. Develop a budgeting and financial plan in event production; 5. Apply the multi-media and technology to create a cohesive event and engage audience; and 6. Assess how international events offer opportunities and challenges to event managers across local and global contexts. HK$6,700 per programme Application Fee: HK$150 39 hours English Level 6 (Reg. No.: 22/001038/L6) Validity Period: 01 Jan 2023 - on-going Certificate for Module (Cross-Cultural Communication in the Event Industry) Programme Code: HT032A 2867 8329 epgd_smhs@hkuspace.hku.hk Cross-cultural communication in the areas of negotiation skills, leadership skills, team-building skills, dietary, costume and religion considerations, and international marketing strategies across cultures will be discussed in this programme. INTENDED LEARNING OUTCOMES On completion of the programme, students should be able to - Explain the concept of culture and identify the national cultural dimensions in the live entertainment event context; - Explain the cultural differences across nations and develop cross-cultural communication skills and empathy; - Compare different approaches in leading and working in multi-cultural teams; - Develop effective marketing communication strategies with target consumers from diverse cultural backgrounds; - Analyze and interpret consumer behaviour from various cultural backgrounds and formulate effective operational management strategies; and - Compare and contrast the protocol and ceremonial needs of various cultures and religions in events. HK$6,200 per programme Application Fee: HK$150 30 hours English Level 6 (Reg. No.: 22/001036/L6) Validity Period: 01 Jan 2023 - on-going Business & Live Entertainment Events 商業及現場娛樂活動 Certificate for Module (Contingency Planning and Risk Management) Programme Code: HT033A 2867 8329 epgd_smhs@hkuspace.hku.hk This programme will deepen students’ understanding on risk management since they will learn how to critically evaluate any potential risks and actions, formulate the contingency plan, plan for effective crowd management strategies, and devise communication plan to relevant stakeholders. INTENDED LEARNING OUTCOMES On completion of the programme, students should be able to 1. Discuss and analyze different categories of risks and their impacts on events; 2. Apply a range of techniques to assess and manage event risks; 3. Devise crowd control and crowd management strategies for events; 4. Devise an emergency communication plan for events; and 5. Formulate contingency plans and communicate the risks and actions that should be taken to relevant stakeholders. HK$6,200 per programme Application Fee: HK$150 30 hours English Level 6 (Reg. No.: 22/001035/L6) Validity Period: 01 Jan 2023 - on-going Certificate for Module (Event Sponsorship and Partnership) Programme Code: HT034A 2867 8329 epgd_smhs@hkuspace.hku.hk This programme aims to explain and discuss the relationship between sponsor and sponsee in a variety of events, and introduce the essential tools and techniques in event sponsorship and partnership management. INTENDED LEARNING OUTCOMES On completion of the programme, students should be able to 1. Explain how sponsorship works as a marketing communication channel and analyze its value to the sponsor; 2. Discuss sponsorship from the point of views of both the sponsor and the sponsee; 3. Appraise the marketing benefits that can accrue to the sponsor and the sponsee from an effective sponsorship programme; 4. Develop and review sponsorship proposals for tightness of fit; 5. Evaluate the purpose and importance of the sponsorship management plan; and 6. Devise strategies to build and maintain sustainable relationship with different types of event stakeholders. HK$6,200 per programme Application Fee: HK$150 30 hours English Level 6 (Reg. No.: 22/001037/L6) Validity Period: 01 Jan 2023 - on-going
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