284 Social Sciences 社會科學 This is an exempted course under the Non-Local Higher and Professional Education (Regulation) Ordinance. 根據《非本地高等及專業教育（規管）條例》，本課程屬獲豁免課程。 It is a matter of discretion for individual employers to recognize any qualification to which this course may lead. 個別僱主可酌情決定是否承認本課程可令學員獲取的任何資格。 These are exempted courses under the Non-Local Higher and Professional Education (Regulation) Ordinance. 根據《非本地高等及專業教育（規管）條例》，這些課程屬獲豁免課程。 It is a matter of discretion for individual employers to recognize any qualification to which these courses may lead. 個別僱主可酌情決定是否承認這些課程可令學員獲取的任何資格。 The course operator is applying for exemption under the Non-local Higher and Professional Education (Regulation) Ordinance. 課程主辦人正根據《非本地高等及專業教育（規管）條例》辦理豁免註冊手續。 It is a matter of discretion for individual employers to recognize any qualification to which this course may lead. 個別僱主可酌情決定是否承認本課程可令學員獲取的任何資格。 Media & Communication 媒體及傳播學 BA Mass Communications, Advertising & Public Relations Programme Code: MC014A Edinburgh Napier University, UK Application Code: 2345-MC014A 3762 0061 ug.comm@hkuspace.hku.hk Committed first and foremost to producing effective and reflective practitioners, this programme is contemporary and cutting edge, focusing on providing students with the knowledge both theoretically and practically to have a successful career in advertising, corporate/organisational communication, media relations, branding, employee communication, and PR. Students will develop an excellent understanding of communication, advertising and PR principles. Working both on their own and as part of a team, students will also gain transferable skills and develop their confidence in presenting work and ideas to their peers, lecturers and professionals in the industry. Applicants shall 1.1 hold an Associate Degree* in the area of Arts (e.g. Communication Studies, Media and Cultural Studies, Advertising and Creative Media, Corporate Communications and Management), or Applied Social Sciences (e.g. Public Relations and Journalism) with a minimum GPA of 2.0; or 1.2 hold a Higher Diploma* in the area of Communication Studies, Media and Cultural Studies, Corporate Communications and Management or Public Relations and Journalism with a minimum GPA of 2.0. AND 2. Graduates of HKU SPACE Associate Degree/Higher Diploma awards, or an equivalent qualification from a recongised institution, are normally regarded as demonstrating the required English Proficiency. In other cases, IELTS 6.0 is required. 3. Applicants with other qualifications (or partial completion from a recognized tertiary institution/a private university) that are fitting preparation for this programme can also apply. * These may include, for example, Associate of Arts; Higher Diploma in Public Relations and Corporate Communications; Associate Degree/Higher Diploma in Business Administration; Higher Diploma in Translation and Interpretation; Associate of Applied Social Sciences in Communication, Public Relations and Journalism; and Associate Degree/Higher Diploma in Event Management/Tourism. Sub-degree graduates without relevant academic background can still apply. They might be required to take one additional course (HK$2,800). HK$83,100 (payable in 3 instalments); HK$85,900 (with bridging module fee for students without strong media/marketing/PR background) 14 months English Advanced Diploma in Communication and Culture Programme Code: MC015A Application Code: 2265-MC015A 2910 7613 ug.comm@hkuspace.hku.hk The programme aims to provide students with a multi-disciplinary approach to the study of communication and culture with an emphasis on media and cultural studies. More specifically, it trains the students to be critical consumers and ethical communicators through discussions that allow them to understand the power of both mediated and non-mediated communication in specific cultural contexts. The programme also addresses how existing and emerging forms of new media construct identities and shape lives by examining the relationship between communication and cultures. Applicants shall: 1. have gained in the HKDSE Examination Level 2 or above in 5 subjects including English Language; OR 2. have gained in the HKALE Grade E in 2 subjects including Use of English; OR 3. have gained in the HKALE Grade E in Use of English, and have 2 years of relevant work experience in the communication or cultural industry; OR 4. have gained in the HKCEE Grade E in 4 subjects, and Level 2 in English Language, and have 2 years of relevant work experience in the communication or cultural industry; OR 5. have a diploma in communication studies, cultural studies, media studies or language studies from a recognised institution, OR 6. be a mature student of at least 21 years of age by the start date of the programme and have at least 2 years of work experience. Applicants must be able to demonstrate a good command of English, in particular in writing and reading. They may be required to attend an English written test if necessary. Applicants with other qualifications will be considered on individual merit. (Note: Students who barely meet the English Language requirement of the programme (HKDSE Examination Level 2 in English Language, HKALE Grade E in Use of English, or HKCEE Grade E in English Language) are required to take the additional practical English writing course in the first trimester of the programme.) HK$38,000 (HK$7,600 per installment; 5 installments in total) Application Fee: HK$150 20 months English Level 4 (Reg. No.: 18/000891/L4) Validity Period: 01 Mar 2019 - on-going 數碼廣告（高中應用學習）證書 課程編號：MC042A 報名代碼：2345-MC042A 2910 7627 / 3762 0061 ug.comm@hkuspace.hku.hk 本課程旨在培養學生對數碼廣告的理解，以及使用數碼媒體來實現產品宣傳目標的 技能。本課程通過實務作業、專題研習、寫作報告、口頭滙報、測驗，讓學生了解 並掌握專業數碼廣告的寫作技巧、數碼攝影和視頻製作及編輯原理，設計適當的傳 播策略，以有效建立一個獨特的產品形象。 申請人必須為中三或中四學生。中三學生可以提前申請，但在應用學習課程開課時，他們必 須是中四學生。而中四學生可以選擇在中四或中五時學習該課程。 2年 粵語 資歷架構級別：3 資歷名冊登記號碼: 24/000732/L3 資歷名冊登記有效期：2024年9月1日 - 2029年8月31日 Certificate for Module (Science Communication) Programme Code: MC024A Application Code: 2265-MC024A 2910 7613 / 2910 7627 pg.cad@hkuspace.hku.hk The programme is designed to give students an understanding of the methodologies and issues in engaging the public in science. It aims to explore the role played by culture and media in science communication and discuss ways to deliver content and utilise technology and digital media to facilitate effective communication of science to different audiences. Applicants should (a) hold a bachelor’s degree in areas of Sciences, Humanities, Social Sciences, IT or Business, or equivalent, awarded by a recognised institution; or (b) (i) hold an Associate Degree or Higher Diploma awarded by a recognised institution in the same areas listed in (a); and (ii) have at least four years of recognised professional experience; Applicants with either (a) or (b) qualifications awarded by institutions where English is not the medium of instruction should obtain a score of 6.5 in IELTS (no band less than 6.0) or equivalent Applicants with other qualifications will be considered on individual merit. HK$7,500 Application Fee: HK$150 30 hours English Level 6 (Reg. No.: 20/000705/L6) Validity Period: 01 Dec 2020 - on-going Certificate for Module (Analysing Media and Culture) Programme Code: DP102B Application Code: 2270-DP102B 29107607 pg.cad@hkuspace.hku.hk The main objective of this programme is to introduce students to the dominant perspectives in media and cultural studies, and thus to help them develop the study of media and cultural institutions, ideologies and policies as part of social and economic reality. At the core of the programme is a set of selected scholarly readings that will provide students with an opportunity to review and criticise contesting theories and approaches to the understanding of media and cultural systems and contents in the academic field. The readings and class discussions will be synthesised through a number of presentations and written assignments. HK$10,000 Application Fee: HK$150 36 hours English Level 6 (Reg. No.: 21/000502/L6) Validity Period: 01 Sep 2021 - on-going
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