270 Marketing 市場營銷學 This is an exempted course under the Non-Local Higher and Professional Education (Regulation) Ordinance. 根據《非本地高等及專業教育（規管）條例》，本課程屬獲豁免課程。 It is a matter of discretion for individual employers to recognize any qualification to which this course may lead. 個別僱主可酌情決定是否承認本課程可令學員獲取的任何資格。 These are exempted courses under the Non-Local Higher and Professional Education (Regulation) Ordinance. 根據《非本地高等及專業教育（規管）條例》，這些課程屬獲豁免課程。 It is a matter of discretion for individual employers to recognize any qualification to which these courses may lead. 個別僱主可酌情決定是否承認這些課程可令學員獲取的任何資格。 The course operator is applying for exemption under the Non-local Higher and Professional Education (Regulation) Ordinance. 課程主辦人正根據《非本地高等及專業教育（規管）條例》辦理豁免註冊手續。 It is a matter of discretion for individual employers to recognize any qualification to which this course may lead. 個別僱主可酌情決定是否承認本課程可令學員獲取的任何資格。 Digital Marketing, Social Media and Content Management 數碼營銷，社交媒體及內容管理 Facebook 營銷實戰 課程編號：MKTG9169 S 2867 8313 cmmarketing@hkuspace.hku.hk 建立FACEBOOK PAGE，相信大家並不陌生，但營銷人員往往未能充分掌握如何利 用FACEBOOK，作為品牌形象建立及接觸消費者的信息交流平台。此工作坊提供 FACEBOOK 營銷最新資訊，助學員掌握 FACEBOOK 營銷。 HK$1,800 校友優惠/預早報名優惠：HK$1,600 1日 LinkedIn Marketing Programme Code: MKTG9216 S 2867 8313 cmmarketing@hkuspace.hku.hk This workshop covers the fundamentals to build a company’s brand in the number one social media platform for professionals - LinkedIn. The workshop is not focused on HR related matters but B2B marketing strategy, advertising, and thought leadership. Age 18 or above HK$1,800 Alumni Rate/Early Bird Rate: HK$1,600 6 hours English 搜索引擎優化 課程編號：MKTG9168 S 2867 8313 cmmarketing@hkuspace.hku.hk 當用戶在搜索引擎搜尋某一個關鍵詞時，網站排得越前，才會令網站的曝光率增 加，獲得更多流量，最終提升網站的宣傳力。透過瞭解搜索引擎原理，優化網站內 容，學員能掌握搜索引擎優化手段，有助公司業務發展。 HK$1,800 校友優惠/預早報名優惠：HK$1,600 1日 移動營銷新面貌 課程編號：MKTG9170 S 2867 8313 cmmarketing@hkuspace.hku.hk 隨著移動裝置普及，移動營銷將會越來越重要。作為市場專才，必須掌握最新營銷 趨勢。透過此工作坊，學員將可瞭解移動營銷現況及趨勢，以及如何有效地將移動 營銷融入整體營銷傳播策略。 HK$1,800 校友優惠/預早報名優惠：HK$1,600 1日 數碼營銷通路 課程編號：MKTG9188 S 2867 8313 cmmarketing@hkuspace.hku.hk 此工作坊專為營銷及商業人員而設。本課程提供現時營銷行內不同之數碼媒體及技 術之運用。 HK$1,800 校友優惠/預早報名優惠：HK$1,600 1日 微信營銷實戰 課程編號：MKTG9189 S 2867 8313 cmmarketing@hkuspace.hku.hk 如何使用微信平台作為有效的營銷工具。課程包括成功案例及整合營銷策略。 HK$1,800 校友優惠/預早報名優惠：HK$1,600 1日 Big Data for Marketing Decisions Programme Code: MKTG9194 S 2867 8313 cmmarketing@hkuspace.hku.hk Leveraging on the massive amounts of data that businesses collect, marketers can make data-centric decisions to gain significant competitive advantage over their less agile competitors. HK$1,800 Alumni Rate/ Early Bird Rate : HK$1,600 1 day EDM Marketing Programme Code: MKTG9209 S 2867 8313 cmmarketing@hkuspace.hku.hk EDM marketing is the digital marketing strategy of sending emails to prospects and customers to acquire leads and generate sales. The workshop covers the process to build, optimize, and automate the email marketing funnel for a business. HK$1,800 Alumni Rate/Early Bird Rate: HK$1,600 1 day 內容營銷 課程編號：MKTG9212 S 2867 8313 cmmarketing@hkuspace.hku.hk 此工作坊專為營銷及商業人員而設，課程內容包括內容營銷策略基本步驟及運用。 HK$1,800 校友優惠/預早報名優惠：HK$1,600 1日 Blockchain Technology for Digital Marketers Programme Code: MKTG9218 S 2867 8313 cmmarketing@hkuspace.hku.hk This workshop introduces the disruptive technology of blockchain to digital marketers. Implementing blockchain technology in marketing can provide the following value for your business and clients, including improved security and privacy, cheaper advertising, access to consumer data, and alternate payment systems. HK$1,800 Alumni Rate/Early Bird Rate: HK$1,600 6 hours
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