269 For more and latest programme information, please visit our website 有關最新課程資訊及詳情，請瀏覽學院網站 hkuspace.hku.hk Minimum Entry Requirements 基本入學要求（P.017） Fee 學費 Duration 修業期 Medium of Instruction 教學語言 Qualifications Framework 資歷架構 Exemption 豁免 Short Course 短期課程 See legend on page 031 圖像說明於第031頁 Marketing 市場營銷學 Digital Marketing, Social Media and Content Management 數碼營銷，社交媒體及內容管理 Advanced Diploma in Digital and Social Media Marketing Programme Code: MK052A 2867 8316 ADip.marketing@hkuspace.hku.hk Digital and social media revolution has transformed the marketing industry. The Advanced Diploma in Digital and Social Media Marketing is designed to equip you with the latest marketing knowledge and practices in digital, social media, mobile marketing, search engine optimization (SEO), search engine marketing (SEM), content and video marketing, market analytics, etc. The programme also prepares you for further education at degree level and career advancement. Applicants should - have gained in the HKALE Grade E in 2 subjects; OR - have gained in the HKALE Grade E in 1 subject, and have 2 years of relevant work experience; OR - have gained in the HKCEE Grade E in 4 subjects, and Level 2 in English Language, and have 2 years of relevant work experience; OR - have gained in the HKDSE Examination Level 2 in 5 subjects including English Language; OR - hold a certificate in the marketing, business or related discipline; OR - be aged at least 21 with 3 years of relevant work experience. HK$4,250 per module Application Fee: HK$150 20 months to max. 40 months English Level 4 (Reg. No.: 15/003663/L4) Validity Period: 17 Dec 2015 - on-going Professional Diploma in Social Media and Digital Marketing Programme Code: MK037B 2867 8499 / 2687 8471 prof.mkt@hkuspace.hku.hk The Professional Diploma in Social Media and Digital Marketing Programme is to equip those marketing practitioners or executives without an academic marketing qualification with practical marketing knowledge including strategic marketing planning, consumer behaviour, basic Google analytics, social media and digital marketing, and public relations. Upon completion of the programme, students will be able to handle marketing tasks to achieve the business goals. Applicants should: - have gained in the HKDSE examination level 2 or above in 5 subjects including English language, and have 2 years of relevant work experience; or - have gained in the HKALE Grade E in 1 subject, and have 2 years of relevant work experience; or - have gained in the HKCEE Grade E in 4 subjects, and Level 2 in English language, and have 2 years of relevant work experience; or - have completed Diploma Yi Jin and with 2 years of relevant work experience; or - be aged 21 or above and have 3 years of relevant work experience. [Applicants with other equivalent qualifications and relevant work experience will be considered on individual merit.] Applicants are required to provide the below doucments while appling the programme. HK$4,250 per module Application Fee: HK$150 1 year to 2 years English Level 4 (Reg. No.: 23/000476/L4) Validity Period: 01 Jul 2023 - on-going Executive Certificate in Digital and Social Media Marketing Programme Code: EP120A 2867 8499 ec.marketing@hkuspace.hku.hk This programme focuses on the practical aspects of designing and planning a digital and social media marketing campaign, as part of the overall marketing strategy. HK$6,000 Application Fee: HK$150 3 months Power Up營銷工作坊：網紅及直播營銷致勝攻略 課程編號：MKTG9211 2867 8499 ec.marketing@hkuspace.hku.hk Power Up營銷工作坊 ─ 幫助營銷人員和小企業老闆找到合適的營銷解決方案，並 為COVID-19後經濟復甦作準備的一系列工作坊。 打響頭炮的是有關意見領袖營銷的課程。隨著KOC（關鍵意見消費者）的崛起，這 種營銷方法亦得到更多的關注。越來越多品牌與社交媒體上的KOL/KOC合作為與 其目標客戶產生共鳴。另外，隨著直播的日益普及，越來越多公司正在利用這些工 具來製作有趣的內容，以直接與客戶互動。 HK$1,800 校友優惠/預早報名優惠：HK$1,600 1日 Google Analytics Programme Code: MKTG9200 S 2867 8313 cmmarketing@hkuspace.hku.hk This programme aims to enhance the skills and concepts for digital marketers who do not have web programming background. Participants will learn the Google Analytics (GA) setup, operation, and tools to perform data analysis, visualization, reporting, and gain insights from customer behaviour to enhance the effectiveness of digital marketing. Age 18 or above HK$1,800 Alumni Rate/Early Bird Rate: HK$1,600 1 day Cantonese Google Ads Platform Programme Code: MKTG9208 S 2867 8313 cmmarketing@hkuspace.hku.hk This workshop is designed for people who advertise on the greater Google environment. Participants will learn to use Google Ads Platform to manage their advertisements on AdWords, YouTube, Google Display Network, and Gmail. Age 18 or above HK$1,800 Alumni Rate/Early Bird Rate: HK$1,600 1 day English Facebook Business Manager Programme Code: MKTG9207 S 2867 8313 cmmarketing@hkuspace.hku.hk This workshop is designed for people who need to manage Facebook pages. The Facebook Business Manager is the tool for setting up advertising campaigns, giving access to third parties and collaborators, and analyzing user behaviour. Age 18 or above HK$1,800 Alumni Rate/Early Bird Rate: HK$1,600 1 day English
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