For more and latest programme information, please visit our website 有關最新課程資訊及詳情，請瀏覽學院網站 hkuspace.hku.hk Minimum Entry Requirements 基本入學要求（P.017） Fee 學費 Duration 修業期 Medium of Instruction 教學語言 Qualifications Framework 資歷架構 Exemption 豁免 Short Course 短期課程 See legend on page 031 圖像說明於第031頁 297 Social Sciences 社會科學 Media & Communication 媒體及傳播學 Certificate for Module (Media and the City) Programme Code: DP106A Application Code: 2245-DP106A 2910 7613 pg.cad@hkuspace.hku.hk This programme aims to develop an appreciation of the complex interplay between the media and urban areas in contemporary world. City imaging is nowadays supplemented and constructed by exposure to visual media rather than by direct sense experience of urban realms. The examination of how the media enhance individuals to mentally organise their own sensory experience of cities is thus the focus of the programme. Through evaluation of concepts and skills in the representation of cityscapes, the process of constructing written and visually-based narratives about the potential of places will be discussed. HK$10,000 Application Fee: HK$150 36 hours English Level 6 (Reg. No.: 19/000085/L6) Validity Period: 01 Feb 2019 - on-going 數碼廣告（高中應用學習）證書 課程編號：MC042A 報名代碼：2345-MC042A 2910 7627 / 3762 0061 ug.comm@hkuspace.hku.hk 本課程旨在培養學生對數碼廣告的理解，以及使用數碼媒體來實現產品宣傳目標的 技能。本課程通過實務作業、專題研習、寫作報告、口頭滙報、測驗，讓學生了解 並掌握專業數碼廣告的寫作技巧、數碼攝影和視頻製作及編輯原理，設計適當的傳 播策略，以有效建立一個獨特的產品形象。 申請人必須為中三或中四學生。中三學生可以提前申請，但在應用學習課程開課時，他們必 須是中四學生。而中四學生可以選擇在中四或中五時學習該課程。 2年 粵語 資歷架構級別：3 資歷名冊登記號碼: 24/000732/L3 資歷名冊登記有效期：2024年9月1日 - 2029年8月31日 Certificate for Module (Media and Popular Culture) Programme Code: DP109A Application Code: 2270-DP109A 2910 7613 pg.cad@hkuspace.hku.hk This programme will focus on key debates on popular culture and cultural consumption in relation to the media. Issues of pleasure, politics, meaning and value will be raised in connection with a range of cultural forms. Situated historically in the twentieth century, the programme analyses the development of mass culture as a socio-economic form, and as a term emerging in relation to other media forms, such as Hollywood movies, television programmes, music, art, print and new media. A range of theoretical perspectives will inform the analysis. The consumption of popular culture is addressed through recent ethnographic and qualitative work on audiences. Applicants should 1. (a) hold a bachelor’s degree in areas of Humanities, Social Sciences, IT or Business, or equivalent, awarded by a recognised institution; or (b) (i) hold a sub-degree or higher diploma awarded by a recognised institution; and (ii) have two years of recognised professional experience; and 2. obtain a score of 6.5 in IELTS (no band less than 6.0), or equivalent (for those graduated from institutions where English is not the medium of instruction). Applicants with other qualifications will be considered on individual merit. HK$10,000 Application Fee: HK$150 36 hours English Level 6 (Reg. No.: 19/000088/L6) Validity Period: 01 Feb 2019 - on-going Certificate for Module (New Media) Programme Code: DP107A Application Code: 2270-DP107A 2910 7613 pg.cad@hkuspace.hku.hk The main objective of this programme is to introduce students to the key theories, thinking and debates surrounding new media studies. This programme will also contextualise the social functions and cultural meanings of digital/ new media technologies and their changes in different social and historical environments. The programme will encourage students to explore different forms of new media experiences and participations, and equip students with practical digital media production skills by designing, producing and publishing creative new media projects. Applicants should 1. (a) hold a bachelor’s degree in areas of Humanities, Social Sciences, IT or Business, or equivalent, awarded by a recognised institution; or (b) (i) hold a sub-degree or higher diploma awarded by a recognised institution; and (ii) have two years of recognised professional experience; and 2. obtain a score of 6.5 in IELTS (no band less than 6.0), or equivalent (for those graduated from institutions where English is not the medium of instruction). Applicants with other qualifications will be considered on individual merit. HK$10,000 Application Fee: HK$150 36 hours English Level 6 (Reg. No.: 19/000086/L6) Validity Period: 01 Feb 2019 - on-going Certificate for Module (Visualising Cultures) Programme Code: DP103A Application Code: 2270-DP103A 2910 7613 pg.cad@hkuspace.hku.hk This programme aims to introduce students to the key meanings and structures of visual culture and thus help them investigate the ways in which cultural meanings are articulated, interpreted and communicated through different forms of visual-cultural practices, such as films, photographs, advertisements and museum displays etc. This programme will also introduce a range of visual research methods and media production techniques which develop students’ capacities in both analysing and creating visual-oriented projects. Applicants should 1. (a) hold a bachelor’s degree in areas of Humanities, Social Sciences, IT or Business, or equivalent, awarded by a recognised institution; or (b) (i) hold a sub-degree or higher diploma awarded by a recognised institution; and (ii) have two years of recognised professional experience; and 2. obtain a score of 6.5 in IELTS (no band less than 6.0), or equivalent (for those graduated from institutions where English is not the medium of instruction). Applicants with other qualifications will be considered on individual merit. HK$10,000 Application Fee: HK$150 36 hours English Level 6 (Reg. No.: 19/000082/L6) Validity Period: 01 Feb 2019 - on-going Certificate for Module (Digital Media Literacy) Programme Code: DP105B Application Code: 2275-DP105B 2910 7613 pg.cad@hkuspace.hku.hk In this mediated network society, use of media increasingly becomes an essential part of people’s everyday life. The media are therefore strategically employed as pedagogical tool by the teaching profession. This programme purposes to critically review the historical and contemporary development of media as a pedagogical tool. By evaluating different forms of media content, it applies principles and concepts related to media literacy for instructional and teaching purposes. The programme equips students with media professional knowledge with a view to assessing teaching effectiveness of media literacy classes. HK$10,000 Application Fee: HK$150 36 hours Level 6 (Reg. No.: 21/000503/L6) Validity Period: 01 Sep 2021 - on-going
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