For more and latest programme information, please visit our website 有關最新課程資訊及詳情，請瀏覽學院網站 hkuspace.hku.hk Minimum Entry Requirements 基本入學要求（P.017） Fee 學費 Duration 修業期 Medium of Instruction 教學語言 Qualifications Framework 資歷架構 Exemption 豁免 Short Course 短期課程 See legend on page 031 圖像說明於第031頁 293 Social Sciences 社會科學 Media & Communication 媒體及傳播學 Postgraduate Diploma in Public Relations and Corporate Communication Programme Code: MC010A Application Code: 2350-MC010A 3762 0868 media_comm@hkuspace.hku.hk This programme aims to help students keep abreast of the contemporary concepts and practices of public relations and corporate communication. With the multidisciplinary curriculum, students is exposed to the up-to-date knowledge of strategic planning, skills of influencing stakeholders, knowhow of managing crisis and reputation, as well as the many various communication challenges any for-profit, non-for-profit or government organization is facing today. Applicants shall: 1) hold a bachelor’s degree awarded by a recognized institution and have 3 years of relevant work experience; or 2) have gained in the HKDSE Examination Level 3 in 5 subjects including English and Chinese Language and have 8 years of relevant work experience; or 3) have gained in the HKCEE grade D in 3 subjects, and Level 3 in English Language and Chinese Language and have 10 years of relevant work experience. Applicants holding a bachelor degree must provide evidence of English proficiency (if the degree or equivalent qualification is from an institution where the language of teaching and assessment is not English) such as: i. an overall band of 6.0 with no subtests lower than 5.5 in the IELTS; or ii. a score of 550 in the paper-based TOEFL, or a score of 213 in the computer-based TOEFL, or a score of 80 in the internet-based TOEFL; or iii. HKALE Use of English at Grade E; or iv. HKDSE Examination English Language at Level 3; or v. equivalent qualifications. Applicants with other qualifications will be considered on individual merit. HK$40,976 per programme (To be paid in two instalments. Admin charge applies to course withdrawal.) Application Fee: HK$150 Around 1 year and 6 months English Level 6 (Reg. No.: 09/000167/6) Validity Period: 28 Mar 2009 - on-going Postgraduate Certificate in Public Relations and Corporate Communication Programme Code: MC009A Application Code: 2350-MC009A 3762 0868 media_comm@hkuspace.hku.hk This Postgraduate Certificate in Public Relations and Corporate Communication focuses to link up students’ conceptual thinking with hands-on processes for managing the key areas of contemporary public relations, corporate communication and media relations. Students will be equipped with updated knowledge and knowhow to analyse, plan, formulate and design practical and innovative solutions that help address the Public Relations, Corporate Communication or Media Relations challenges that organizations are facing nowadays. By influencing and building up mutual relationships with key stakeholders such as media professionals, customers and community, the organization will effectively achieve their business and brand goals. Applicants shall: 1) hold a bachelor’s degree awarded by a recognized institution and have 3 years of relevant work experience; or 2) have gained in the HKDSE Examination Level 3 in 5 subjects including English and Chinese Language and have 8 years of relevant work experience; or 3) have gained in the HKCEE grade D in 3 subjects, and Level 3 in English Language and Chinese Language and have 10 years of relevant work experience. Applicants holding a bachelor degree must provide evidence of English proficiency (if the degree or equivalent qualification is from an institution where the language of teaching and assessment is not English) such as: i. an overall band of 6.0 with no subtests lower than 5.5 in the IELTS; or ii. a score of 550 in the paper-based TOEFL, or a score of 213 in the computer-based TOEFL, or a score of 80 in the internet-based TOEFL; or iii. HKALE Use of English at Grade E; or iv. HKDSE Examination English Language at Level 3; or v. equivalent qualifications. Applicants with other qualifications will be considered on individual merit. HK$20,488 per programme (Admin charge applies to course withdrawal.) Application Fee: HK$150 Around 9 months English Level 6 (Reg. No.: 23/000610/L6) Validity Period: 20 Jun 2023 - on-going Certificate for Module (Crisis and Reputation Management) Programme Code: MC040A Application Code: 2350-MC040A 3762 0868 media_comm@hkuspace.hku.hk This programme aims to prepare students with the theories and practice of crisis management, from identification of crisis to the crisis communication. Key areas such as the crisis audit, the crisis cycle, the strategies and practice for dealing with crisis through corporate communication will be discussed. Applicants shall: 1) hold a bachelor’s degree awarded by a recognized institution and have 3 years of relevant work experience; or 2) have gained in the HKDSE Examination Level 3 in 5 subjects including English and Chinese Language and have 8 years of relevant work experience; or 3) have gained in the HKCEE grade D in 3 subjects, and Level 3 in English Language and Chinese Language and have 10 years of relevant work experience. Applicants holding a bachelor degree must provide evidence of English proficiency (if the degree or equivalent qualification is from an institution where the language of teaching and assessment is not English) such as: i. an overall band of 6.0 with no subtests lower than 5.5 in the IELTS; or ii. a score of 550 in the paper-based TOEFL, or a score of 213 in the computer-based TOEFL, or a score of 80 in the internet-based TOEFL; or iii. HKALE Use of English at Grade E; or iv. HKDSE Examination English Language at Level 3; or v. equivalent qualifications. Applicants with other qualifications will be considered on individual merit. HK$7,800 per programme 30 hours Level 6 (Reg. No.: 23/000623/L6) Validity Period: 01 Jun 2023 - on-going Certificate for Module (Public Affairs and Political PR) Programme Code: MC039A Application Code: 2335-MC039A 3762 0868 media_comm@hkuspace.hku.hk This programme aims to equip students with the principles and concepts of communication in the government relations areas. The threats and issues in the political and non-political contexts, the management of the key stakeholders such as political actors, policy-makers, opinion leaders and the strategies, planning & implementation of a political PR campaign will be discussed. Applicants shall: 1) hold a bachelor’s degree awarded by a recognized institution and have 3 years of relevant work experience; or 2) have gained in the HKDSE Examination Level 3 in 5 subjects including English and Chinese Language and have 8 years of relevant work experience; or 3) have gained in the HKCEE grade D in 3 subjects, and Level 3 in English Language and Chinese Language and have 10 years of relevant work experience. Applicants holding a bachelor degree must provide evidence of English proficiency (if the degree or equivalent qualification is from an institution where the language of teaching and assessment is not English) such as: i. an overall band of 6.0 with no subtests lower than 5.5 in the IELTS; or ii. a score of 550 in the paper-based TOEFL, or a score of 213 in the computer-based TOEFL, or a score of 80 in the internet-based TOEFL; or iii. HKALE Use of English at Grade E; or iv. HKDSE Examination English Language at Level 3; or v. equivalent qualifications. Applicants with other qualifications will be considered on individual merit. HK$7,800 per programme 30 hours Level 6 (Reg. No.: 23/000624/L6) Validity Period: 01 Jun 2023 - on-going
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