283 For more and latest programme information, please visit our website 有關最新課程資訊及詳情，請瀏覽學院網站 hkuspace.hku.hk Minimum Entry Requirements 基本入學要求（P.017） Fee 學費 Duration 修業期 Medium of Instruction 教學語言 Qualifications Framework 資歷架構 Exemption 豁免 Short Course 短期課程 See legend on page 031 圖像說明於第031頁 Marketing 市場營銷學 Digital Marketing, Social Media and Content Management 數碼營銷，社交媒體及內容管理 搜索引擎優化 課程編號：MKTG9168 S 2867 8313 cmmarketing@hkuspace.hku.hk 當用戶在搜索引擎搜尋某一個關鍵詞時，網站排得越前，才會令網站的曝光率增 加，獲得更多流量，最終提升網站的宣傳力。透過瞭解搜索引擎原理，優化網站內 容，學員能掌握搜索引擎優化手段，有助公司業務發展。 HK$1,800 校友優惠/預早報名優惠：HK$1,600 1日 微信營銷實戰 課程編號：MKTG9189 S 2867 8313 cmmarketing@hkuspace.hku.hk 如何使用微信平台作為有效的營銷工具。課程包括成功案例及整合營銷策略。 HK$1,800 校友優惠/預早報名優惠：HK$1,600 1日 E-commerce and Omnichannel Retailing 電子商務及全渠道零售 Advanced Diploma in Marketing and Retail Management Programme Code: MK030A 2867 8316 ADip.marketing@hkuspace.hku.hk The rapid development in digitalization and multi-channel retailing has transformed the retail landscape. Total customer satisfaction has been redefined through personalized shopping experience via multi-channel retailing. Nowadays, customers may use more than one sales channels to shop. This part-time advanced diploma programme equips you with new retail management knowledge and skills for multichannel retailing through in-store, online, mobile retailing, etc. Applicants should - have gained in the HKALE Grade E in 2 subjects; OR - have gained in the HKALE Grade E in 1 subject, and have 2 years of relevant work experience; OR - have gained in the HKCEE Grade E in 4 subjects, and Level 2 in English Language, and have 2 years of relevant work experience; OR - have gained in the HKDSE Examination Level 2 in 5 subjects including English Language; OR - hold a certificate in the marketing, business or related discipline; OR - be aged at least 21 with 3 years of relevant work experience. HK$4,500 per module Application Fee: HK$150 20 months to max. 40 months English Level 4 (Reg. No.: 09/001367/4) Validity Period: 01 Feb 2009 - on-going Certificate for Module (E-commerce Operations) Programme Code: MK085A 2867 8316 ADip.marketing@hkuspace.hku.hk Online shopping significantly surged during the pandemic. It’s important for online retailers to set up effective e-commerce operations which can directly improve its consumer experience and profitability. The programme is designed to provide students with basic knowledge about e-commerce operation and management including business concepts, business strategies and operations. It also equips students with the knowledge of e-commerce security and operations covering online payment setup, inventory management, logistics and order fulfillment. Applicants shall: - have gained in the HKALE Grade E in 2 subjects; OR - have gained in the HKALE Grade E in 1 subject, and have 2 years of relevant work experience; OR - have gained in the HKCEE Grade E in 4 subjects, and Level 2 in English Language, and have 2 years of relevant work experience; OR - have gained in the HKDSE Examination Level 2 in 5 subjects including English Language; OR - hold a certificate in the marketing, business or related discipline; OR - be aged at least 21 with 3 years of relevant work experience. HK$4,800 Application Fee: HK$150 36 hours English Level 4 (Reg. No.: 22/000706/L4) Validity Period: 01 Sep 2022 - on-going Certificate for Module (Retail Management and Operations) Programme Code: MK073A 2867 8316 ADip.marketing@hkuspace.hku.hk This programme is designed to provide students with a basic understanding of the key management operations in retail business to prepare them for day-to-day retail operations. Applicants shall: 1) have gained in the HKALE Grade E in 2 subjects; or 2) have gained in the HKALE Grade E in 1 subject, and have 2 years of relevant work experience; or 3) have gained in the HKCEE Grade E in 4 subjects, and Level 2 in English Language, and have 2 years of relevant work experience; or 4) have gained in the HKDSE Examination Level 2 in 5 subjects including English Language; or 5) hold a certificate in the marketing, business or related discipline; or 6) be at least 21 of age with 3 years of relevant work experience. HK$4,800 4 months English Level 4 (Reg. No.: 19/001093/L4) Validity Period: 01 Oct 2019 - on-going Certificate for Module (Shopper Relations and Customer Services) Programme Code: MK087A 2867 8316 ADip.marketing@hkuspace.hku.hk The programme aims to stress the importance of customer-centric service in retailing business and to develop students’ knowledge and skills of customer services for retailers and shopping malls. They will also learn how to establish a long-term shopper relationship and enhance the shopping experience and satisfaction. Applicants shall: - have gained in the HKALE Grade E in 2 subjects; OR - have gained in the HKALE Grade E in 1 subject, and have 2 years of relevant work experience; OR -have gained in the HKCEE Grade E in 4 subjects, and Level 2 in English Language, and have 2 years of relevant work experience; OR - have gained in the HKDSE Examination Level 2 in 5 subjects including English Language; OR - hold a certificate in the marketing, business or related discipline; OR - be aged at least 21 with 3 years of relevant work experience. HK$4,800 Application Fee: HK$150 42 hours English Level 4 (Reg. No.: 22/000709/L4) Validity Period: 01 Sep 2022 - on-going
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