279 For more and latest programme information, please visit our website 有關最新課程資訊及詳情，請瀏覽學院網站 hkuspace.hku.hk Minimum Entry Requirements 基本入學要求（P.017） Fee 學費 Duration 修業期 Medium of Instruction 教學語言 Qualifications Framework 資歷架構 Exemption 豁免 Short Course 短期課程 See legend on page 031 圖像說明於第031頁 Marketing 市場營銷學 Brand Management, Luxury Branding and Fashion Marketing 品牌管理、奢侈品牌建設及時裝營銷 Bachelor of Arts (Hons) Marketing and Management Programme Code: MK025A The University of Hull, UK 2910 7619 / 2867 8493 hull.mmg@hkuspace.hku.hk The BA (Hons) Marketing and Management programme equips students with the latest marketing and management knowledge such as marketing communications, digital marketing, social media, brand management, strategic management, etc. It aims to uplift students’ competitiveness and employability in job market. With professional training, students will be able to develop effective marketing and management strategies to solve business problems in competitive business environment. All applicants must satisfy the admission requirements of the University of Hull before they may be considered for selection. An applicant shall hold: 1. a Higher Diploma in Business, or an Advanced Diploma in Marketing, or an Associate Degree of Business Administration or other equivalent qualifications awarded within the HKU system through HKU SPACE with a GPA of 2.0 or its equivalent; OR 2. a related Higher Diploma, Advanced Diploma, or Associate Degree offered by HKU SPACE or a Higher Diploma, an Advanced Diploma, or an Associate Degree from other tertiary institutions in the areas of marketing, management, or business-related which are recognized by the University of Hull; For 1. and 2. above, applicants holding a related Advanced Diploma shall preferably have 2 years of work experience. Applicants of 1. and 2. above are considered to have met the English requirements. In other cases, applicants should have proof of English proficiency by having: i) a Grade E in the Use of English in Hong Kong Advanced Level Examination (HKALE); or ii) Hong Kong Diploma of Secondary Education (HKDSE) Examination with minimum score of overall level 4 in English Language (with a minimum of level 3 in each skill); or iii) IELTS with minimum score of overall 6.0 (with a minimum 5.5 in each skill); or iv) Pearson Academic Test of English with minimum score of overall 54 (with a minimum 51 in each skill); or v) recognised equivalent. Applicants with other equivalent qualifications will be considered on individual merit. HK$13,250 per module Application Fee: HK$200 18 months English Level 5 (Reg.: 15/002105/L5) Validity Period: 01 Sep 2015 - 31 Aug 2029 Certificate for Module (Fashion Retail Buying) Programme Code: MK077A 2867 8313 / 2867 8315 cmmarketing@hkuspace.hku.hk This programme aims to enhance the skills for those working in the fashion industry in the areas of retailing, buying and/or merchandising. Participants will learn the structure of the global fashion market, trend research, buying functions, range planning, sales analysis and profit management. Applicants shall: - hold a bachelor’s degree awarded by a recognized university or equivalent; or - hold an Associate Degree / a Higher Diploma or equivalent, and have at least 2 years of work experience. Applicants with other qualifications will be considered on individual merit. HK$6,900 Application Fee: HK$150 30 hours English Level 5 (Reg. No.: 21/000098/L5) Validity Period: 01 Feb 2021 - on-going Advanced Diploma in Marketing and Brand Management Programme Code: MK002A 2867 8316 ADip.marketing@hkuspace.hku.hk This programme provides a firm foundation to equip you with knowledge and skills in developing brand strategies and managing brands in a multi-cultural market environment. It also prepares you for higher education at degree level and career advancement in brand management in a competitive market environment. Applicants should: - have gained in the HKALE Grade E in 2 subjects; OR - have gained in the HKALE Grade E in 1 subject, and have 2 years of relevant work experience; OR - have gained in the HKCEE Grade E in 4 subjects, and Level 2 in English Language, and have 2 years of relevant work experience; OR - have gained in the HKDSE Examination Level 2 in 5 subjects including English Language; OR - hold a certificate in the marketing, business or related discipline; OR - be aged at least 21 with 3 years of relevant work experience. HK$4,500 per module Application Fee: HK$150 20 months to max. 40 months English Level 4 (Reg. No.: 09/001369/4) Validity Period: 01 Feb 2009 - on-going Certificate for Module (Digital Branding and Experiential Marketing) Programme Code: MK093A 2867 8499 / 2867 8493 ec.marketing@hkuspace.hku.hk 本課程旨在為學員講解中小企業如何使用新科技提升顧客的品牌體驗，了解在本 地、中國內地及環球國際品牌的管理模式、評估及規劃品牌的巿場定位，讓學員掌 握在數碼時代塑造品牌和建立實用營銷及傳媒活動的策略。 申請人應該： 1. 完成香港中學文憑課程；或 2. 完成香港中學會考課程；或 3. 年滿 21 歲或以上及具有最少兩年相關工作經驗。 申請人如持有其他同等資格，學院將按 個別情況考慮。 HK$7,800 per programme Application Fee: HK$150 30 hours Cantonese, suppl with teaching materials in Eng Level 3 (Reg. No.: 23/000505/L3) Validity Period: 01 Jun 2023 - on-going 證書（單元 ：奢侈品市場及投資） 課程編號：MK092A 2867 8313 / 2867 8315 cmmarketing@hkuspace.hku.hk 本課程透過了解奢侈品的歷史、文化及市場分析，讓學員明白各類奢侈品的特色和 品牌，分析其收藏價值、行業趨勢和前瞻。透過教授相關的知識和實例分享，學員 能夠因應家族辦公室的高端客戶需要，策劃更佳的奢侈品買賣和投資。 申請人應持有副學士學位/高級文憑或同等學歷。 申請人如持有其他同等學歷；或21歲以上及擁有三年理財及財富管理相關工作經驗者，學院 將會作個別考慮。 HK$7,800 報名費用：HK$150 30小時 粵語輔以英語 資歷架構級別：3 資歷名冊登記號碼：23/000237/L3 資歷名冊登記有效期：2023年4月1日 - 持續有效
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