277 For more and latest programme information, please visit our website 有關最新課程資訊及詳情，請瀏覽學院網站 hkuspace.hku.hk Minimum Entry Requirements 基本入學要求（P.017） Fee 學費 Duration 修業期 Medium of Instruction 教學語言 Qualifications Framework 資歷架構 Exemption 豁免 Short Course 短期課程 See legend on page 031 圖像說明於第031頁 Marketing 市場營銷學 Artificial Intelligence, Big Data and Marketing Data Analytics 人工智能，大數據及市場營銷數據分析 Certificate for Module (Big Data and Artificial Intelligence Marketing) Programme Code: MK083A 2867 8313 / 2867 8315 cmmarketing@hkuspace.hku.hk The programme aims to enhance the concepts and skills for modern marketers who wish to improve their job performances. Using real-world examples from various industries, participants will learn how big data and artificial intelligence transform marketers from reactive to proactive planners. Applicants shall: - hold a bachelor’s degree awarded by a recognized university or equivalent; or - hold an Associate Degree / a Higher Diploma or equivalent, and have at least 2 years of work experience. Applicants with other qualifications will be considered on individual merit. HK$7,900 Application Fee: HK$150 30 hours English Level 5 (Reg. No.: 22/000230/L5) Validity Period: 01 Jun 2022 - on-going Certificate for Module (Digital Marketing Planning and Analytics) Programme Code: MK088A 2867 8316 ADip.marketing@hkuspace.hku.hk The programme is to provide students with the basic concepts and insights to the interconnected value of the core digital channels and the competence in developing a digital marketing plan to address the upcoming marketing challenges in the business. Applicants shall: - have gained in the HKALE Grade E in 2 subjects; OR - have gained in the HKALE Grade E in 1 subject, and have 2 years of relevant work experience; OR - have gained in the HKCEE Grade E in 4 subjects, and Level 2 in English Language, and have 2 years of relevant work experience; OR - have gained in the HKDSE Examination Level 2 in 5 subjects including English Language; OR - hold a certificate in the marketing, business or related discipline; OR - be aged at least 21 with 3 years of relevant work experience. HK$4,800 Application Fee: HK$150 42 hours English Level 4 (Reg. No.: 22/000705/L4) Validity Period: 01 Sep 2022 - on-going Certificate for Module (Google Analytics – Intermediate Level) Programme Code: MK098A 2867 8499 ec.marketing@hkuspace.hku.hk This programme aims to equip digital marketing and advertising practitioners with the skills to utilise Google Analytics 4 (GA4) to measure online traffic across various platforms and apps engagement. The programme also focuses on collecting event-based data and providing insights and solutions to optimise digital campaigns, website traffic, and sales conversion for e-commerce. Applicants shall: (a) have gained in the HKDSE Examination Level 2 in 5 subjects, including English Language; OR (b) have gained in the HKALE Grade E in 1 AL or 2 AS subjects, and HKCEE Level 2 in English Language. Applicants with other qualifications or aged 21 or above with 1 year of relevant work experience will be considered on individual merit. HK$8,800 Application Fee: HK$150 30 hours English Level 4 (Reg. No.: 24/000921/L4) Validity Period: 01 Dec 2024 - on-going Executive Certificate in Social Media and Digital Marketing Analytics Programme Code: EP096A 2867 8499 ec.marketing@hkuspace.hku.hk This programme aims to provide students with essential and fundamental knowledge in social media and digital marketing analytics. It also provides hands-on and practical techniques and tools for students to build both strategic mindsets on data strategy and develop practical skills in using digital and social media marketing analytics effectively. Applicants shall hold: (a) a bachelors degree awarded by a recognized university or equivalent, or (b) an associate degree/ a higher diploma or equivalent, and have at least 2 years of work experience, or (c) possess relevant professional qualifications. Applicants with other qualifications and substantial work experience will be considered on individual merit. HK$6,950 Application Fee: HK$200 2 months Cantonese, suppl with teaching materials in Eng
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