276 Marketing 市場營銷學 This is an exempted course under the Non-Local Higher and Professional Education (Regulation) Ordinance. 根據《非本地高等及專業教育（規管）條例》，本課程屬獲豁免課程。 It is a matter of discretion for individual employers to recognize any qualification to which this course may lead. 個別僱主可酌情決定是否承認本課程可令學員獲取的任何資格。 These are exempted courses under the Non-Local Higher and Professional Education (Regulation) Ordinance. 根據《非本地高等及專業教育（規管）條例》，這些課程屬獲豁免課程。 It is a matter of discretion for individual employers to recognize any qualification to which these courses may lead. 個別僱主可酌情決定是否承認這些課程可令學員獲取的任何資格。 The course operator is applying for exemption under the Non-local Higher and Professional Education (Regulation) Ordinance. 課程主辦人正根據《非本地高等及專業教育（規管）條例》辦理豁免註冊手續。 It is a matter of discretion for individual employers to recognize any qualification to which this course may lead. 個別僱主可酌情決定是否承認本課程可令學員獲取的任何資格。 Advertising, Media Planning and Marketing Communications 廣告、媒體策劃及營銷傳播 Certificate for Module (Corporate Event Management) Programme Code: MK094A 2867 8315 pgdip.marketing@hkuspace.hku.hk This programme provides a comprehensive training in the corporate event world. Students will learn how to plan and manage all types of corporate events for the clients and the key corporate event planning components, from working out logistics to aligning events with company goals. Applicants should have: (i) a bachelor’s degree awarded by a recognised institution; OR (ii) a professional qualification in a relevant discipline and three years of full-time work experience at senior managerial level in related industries. If the degree or equivalent qualification is from an institution where the language of teaching and assessment is not English, applicants shall provide evidence of English proficiency, such as: (i) an overall band of 6.0 or above with no subtests lower than 5.5 in the IELTS; or (ii) a score of 550 or above in the paper-based TOEFL, or a score of 213 or above in the computer-based TOEFL, or a score of 80 or above in the internet-based TOEFL; or (iii) HKDSE Examination English Language at Level 3 or above; or (iv) HKALE Use of English at Grade E or above; or (v) equivalent qualifications. Applicants not meeting the standard set of criteria for admission will be assessed on individual merit. HK$5,900 per module Application Fee: HK$150 30 hours English Level 6 (Reg. No.: 23/000836/L6) Validity Period: 01 Oct 2023 - on-going Certificate for Module (Integrated Marketing and Brand Communications) Programme Code: MK096A 2867 8315 pgdip.marketing@hkuspace.hku.hk This programme focuses on the use of effective marketing communication tools to build a brand. It aims to design the brand elements and plan strategically its architecture, use marketing mix strategies appropriately to develop a brand or revitalise a brand for success. Applicants should have: (i) a bachelor’s degree awarded by a recognised institution; OR (ii) a professional qualification in a relevant discipline and three years of full-time work experience at senior managerial level in related industries. If the degree or equivalent qualification is from an institution where the language of teaching and assessment is not English, applicants shall provide evidence of English proficiency, such as: (i) an overall band of 6.0 or above with no subtests lower than 5.5 in the IELTS; or (ii) a score of 550 or above in the paper-based TOEFL, or a score of 213 or above in the computer-based TOEFL, or a score of 80 or above in the internet-based TOEFL; or (iii) HKDSE Examination English Language at Level 3 or above; or (iv) HKALE Use of English at Grade E or above; or (v) equivalent qualifications. Applicants not meeting the standard set of criteria for admission will be assessed on individual merit. HK$5,900 per module Application Fee: HK$150 30 hours English Level 6 (Reg. No.: 23/000838/L6) Validity Period: 01 Oct 2023 - on-going Advanced Diploma in Marketing, Advertising and Public Relations Programme Code: MK067C 2867 8316 ADip.marketing@hkuspace.hku.hk The rapid development in digital technology and new social media massively reshaped the advertising industry and the public relations (‘PR’) practices and communications. This programme is a fast track to equip executives in marketing, advertising or PR with new knowledge and skills in digital advertising, psychology in advertising, social media, consumer behaviour, and multimedia writing, etc., in order to enhance their market competitiveness. Applicants should: - have gained in the HKALE Grade E in 2 subjects; OR - have gained in the HKALE Grade E in 1 subject, and have 2 years of relevant work experience; OR - have gained in the HKCEE Grade E in 4 subjects, and Level 2 in English Language, and have 2 years of relevant work experience; OR - have gained in the HKDSE Examination Level 2 in 5 subjects including English Language; OR - hold a certificate in the marketing, business or related discipline; OR - be aged at least 21 with 3 years of relevant work experience. HK$4,500 per module Application Fee: HK$150 20 months to max. 40 months English Level 4 (Reg. No.: 21/001283/L4) Validity Period: 01 Dec 2021 - on-going Certificate for Module (Effective Digital Media Planning and Programmatic Advertising) Programme Code: MK082A 2867 8499 / 2867 8493 ec.marketing@hkuspace.hku.hk The programme is developed to equip marketing executives and advertising industry practitioners especially digital media buyers and planners with professional credentials in digital media planning and programmatic advertising. It provides students with a solid foundation of knowledge in digital marketing ecosystem and digital media planning, buying and selling. The programme also prepares students for the examinations of the Interactive Advertising Bureau Digital Media Buying and Planning Certification and Digital Media Sales Certification. HK$9,350 Application Fee: HK$150 *(IAB members may enjoy application fee waiver.) 40 hours English Level 4 (Reg. No.: 21/001316/L4) Validity Period: 01 Dec 2021 - on-going Certificate for Module (Psychology of Advertising) Programme Code: MK090A 2867 8316 ADip.marketing@hkuspace.hku.hk The programme is to provide students with the basic knowledge to evaluate advertising from the perspective of psychology in attitude change. Applicants shall: - have gained in the HKALE Grade E in 2 subjects; OR - have gained in the HKALE Grade E in 1 subject, and have 2 years of relevant work experience; OR - have gained in the HKCEE Grade E in 4 subjects, and Level 2 in English Language, and have 2 years of relevant work experience; OR - have gained in the HKDSE Examination Level 2 in 5 subjects including English Language; OR - hold a certificate in the marketing, business or related discipline; OR - be aged at least 21 with 3 years of relevant work experience. HK$4,800 Application Fee: HK$150 42 hours English Level 4 (Reg. No.: 22/000708/L4) Validity Period: 01 Sep 2022 - on-going
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