275 For more and latest programme information, please visit our website 有關最新課程資訊及詳情，請瀏覽學院網站 hkuspace.hku.hk Minimum Entry Requirements 基本入學要求（P.017） Fee 學費 Duration 修業期 Medium of Instruction 教學語言 Qualifications Framework 資歷架構 Exemption 豁免 Short Course 短期課程 See legend on page 031 圖像說明於第031頁 Marketing 市場營銷學 HKU SPACE Advanced Diploma in Marketing and Retail Management HKU SPACE Advanced Diploma in Digital and Social Media Marketing HKU SPACE Advanced Diploma in Marketing, Advertising and Public Relations HKU SPACE Advanced Diploma in Marketing and Brand Management The University of Hull, UK Bachelor of Arts (Hons) Marketing and Management Edinburgh Napier University, UK Master of Science in Marketing with Festival and Event Management HKU SPACE Postgraduate Diploma in Digital and Social Media Marketing HKU SPACE Postgraduate Diploma in Fashion Marketing and Management HKU SPACE Postgraduate Diploma in Luxury Services and Brand Management Direct articulation path Eligible to apply (Bridging courses are required) The University of Hull, UK Bachelor of Arts (Hons) Marketing HKU SPACE Postgraduate Diploma in Corporate Branding and Event Management Edinburgh Napier University, UK Master of Science in Marketing HKU SPACE Master of Science in Marketing with Digital Strategy University of Plymouth, UK Master of Science Digital and Social Media Marketing Edinburgh Napier University, UK Professional Diploma in Social Media and Digital Marketing Marketing 市場營銷學 Pathways in Marketing Studies Master of Science in Marketing with Festival and Event Management Programme Code: MK026A Edinburgh Napier University, UK 2867 8315 mscmarketing@hkuspace.hku.hk The MSc in Marketing with Festival and Event Management is a two-year part-time programmes jointly offered by Edinburgh Napier University and HKU SPACE since Year 2010. Edinburgh Napier is based in one of the most important global destinations for tourism, festival and events. The Universitys postgraduate programmes were developed to support international tourism and event management development. The programmes aimed to equip students with the knowledge and intellectual capabilities to successfully develop a career in marketing, festival and event management. Applicants should hold: - An undergraduate degree at Honours level from a recognised university; OR - An undergraduate degree from a recognised university PLUS no less than one year’s experience in marketing or sales or three years general working experience; OR - An appropriate professional qualification e.g. CIM Diploma in Marketing, HKU SPACE Diploma in Marketing awarded within the HKU system through HKU SPACE, PLUS no less than one year’s experience in marketing or sales or three years general working experience. Entry as an Affiliate Student If you do not meet the above requirements, but have five or more years of marketing experience, you may enter as an Affiliate Student. Your application will be reviewed individually and, if successful, will allow you to study the two modules in the first trimester of the programme, Principles and Practice of Marketing and Consumer Insights, as an Affiliate Student. If you pass these modules, you will be able to proceed with the rest of the programme. HK$104,000 Application Fee: HK$200 24 months to 28 months English
RkJQdWJsaXNoZXIy MTgwNDcxNg==