This is an exempted course under the Non-Local Higher and Professional Education (Regulation) Ordinance. 根據《非本地高等及專業教育（規管）條例》，本課程屬獲豁免課程。 It is a matter of discretion for individual employers to recognize any qualification to which this course may lead. 個別僱主可酌情決定是否承認本課程可令學員獲取的任何資格。 These are exempted courses under the Non-Local Higher and Professional Education (Regulation) Ordinance. 根據《非本地高等及專業教育（規管）條例》，這些課程屬獲豁免課程。 It is a matter of discretion for individual employers to recognize any qualification to which these courses may lead. 個別僱主可酌情決定是否承認這些課程可令學員獲取的任何資格。 The course operator is applying for exemption under the Non-local Higher and Professional Education (Regulation) Ordinance. 課程主辦人正根據《非本地高等及專業教育（規管）條例》辦理豁免註冊手續。 It is a matter of discretion for individual employers to recognize any qualification to which this course may lead. 個別僱主可酌情決定是否承認本課程可令學員獲取的任何資格。 262 Social Sciences 社會科學 Media & Communication 媒體及傳播學 BA Mass Communications, Advertising & Public Relations Programme Code: MC014A Edinburgh Napier University, UK Application Code: 2170-MC014A 3762 0061 / 2910 7613 ug.comm@hkuspace.hku.hk Committed first and foremost to producing effective and reflective practitioners, this programme is contemporary and cutting edge, focusing on providing students with the knowledge both theoretically and practically to have a successful career in advertising, corporate/organisational communication, media relations, branding, employee communication, and PR. Students will develop an excellent understanding of communication, advertising and PR principles. Working both on their own and as part of a team, students will also gain transferable skills and develop their confidence in presenting work and ideas to their peers, lecturers and professionals in the industry. Applicants shall 1.1 hold an Associate Degree* in the area of Arts (e.g. Communication Studies, Media and Cultural Studies, Advertising and Creative Media, Corporate Communications and Management), or Applied Social Sciences (e.g. Public Relations and Journalism) with a minimum GPA of 2.0; or 1.2 hold a Higher Diploma* in the area of Communication Studies, Media and Cultural Studies, Corporate Communications and Management or Public Relations and Journalism with a minimum GPA of 2.0. AND 2. Graduates of HKU SPACE Associate Degree/Higher Diploma awards, or an equivalent qualification from a recongised institution, are normally regarded as demonstrating the required English Proficiency. In other cases, IELTS 6.0 is required. 3. Applicants with other qualifications (or partial completion from a recognized tertiary institution/a private university) that are fitting preparation for this programme can also apply. * These may include, for example, Associate of Arts; Higher Diploma in Public Relations and Corporate Communications; Associate Degree/Higher Diploma in Business Administration; Higher Diploma in Translation and Interpretation; Associate of Applied Social Sciences in Communication, Public Relations and Journalism; and Associate Degree/Higher Diploma in Event Management/Tourism. Sub-degree graduates without relevant academic background can still apply. They might be required to take one additional course (HK$2,800). HK$83,000 (in 3 instalments); HK$83,800 (with bridging module fee for students without strong media/marketing/PR background) 14 months English Bachelor of Arts (Honours) Media Production Programme Code: MC016C University of the West of England, Bristol, UK Application Code: 2145-MC016C 3762 0061/ 2910 7613 ug.comm@hkuspace.hku.hk The BA (Hons) Media Production programme will enable students to develop skills, knowledge and understanding in media production across all media platforms as well as digital media production skills. It will give students a broad understanding and engagement of the dynamics of the creative economy and the role of media in society and the economy at a global level, to prepare students to create pathways towards employment as creative professionals in a range of contexts from digital media production companies to online storytelling. Applicants shall: 1a. hold an Associate Degree in areas of advertising and creative media/creative studies/film, television and digital media studies/cinema and television studies/creative communication/ creative digital media/media communication/media production/media and cultural studies; or an Associate of Applied Social Sciences in Communication, Public Relations and Journalism. OR 1b. hold a Higher Diploma in areas of new media and communication, design, visual arts and culture, visual communication, digital and creative media, and film/TV studies. AND 2. demonstrate English proficiency with an overall IELTS score of 6 with a minimum of 5.5 in each sub-test. Graduates of HKU SPACE Associate Degree/Higher Diploma, or those with an equivalent qualification from a recognised institution, are normally regarded as having demonstrated the required English proficiency. Applicants with other qualifications will be considered on individual merit. HK$132,000 per programme (in 6 instatments) Application Fee: HK$150 24 months English Advanced Diploma in Communication and Culture Programme Code: MC015A Application Code: 2170-MC015A 2910 7613 ug.comm@hkuspace.hku.hk The programme aims to provide students with a multi-disciplinary approach to the study of communication and culture with an emphasis on media and cultural studies. More specifically, it trains the students to be critical consumers and ethical communicators through discussions that allow them to understand the power of both mediated and non-mediated communication in specific cultural contexts. The programme also addresses how existing and emerging forms of new media construct identities and shape lives by examining the relationship between communication and cultures. Applicants shall: 1. have gained in the HKDSE Examination Level 2 or above in 5 subjects including English Language; OR 2. have gained in the HKALE Grade E in 2 subjects including Use of English; OR 3. have gained in the HKALE Grade E in Use of English, and have 2 years of relevant work experience in the communication or cultural industry; OR 4. have gained in the HKCEE Grade E in 4 subjects, and Level 2 in English Language, and have 2 years of relevant work experience in the communication or cultural industry; OR 5. have a diploma in communication studies, cultural studies, media studies or language studies from a recognised institution, OR 6. be a mature student of at least 21 years of age by the start date of the programme and have at least 2 years of work experience. Applicants must be able to demonstrate a good command of English, in particular in writing and reading. They may be required to attend an English written test if necessary. Applicants with other qualifications will be considered on individual merit. (Note: Students who barely meet the English Language requirement of the programme (HKDSE Examination Level 2 in English Language, HKALE Grade E in Use of English, or HKCEE Grade E in English Language) are required to take the additional practical English writing course in the first trimester of the programme.) HK$38,000 (HK$7,600 per installment (5 installments in total)) Application Fee: HK$150 20 months English Level 4 (Reg. No.: 18/000891/L4) Validity Period: 01 Mar 2019 - on-going 數碼品牌傳播（高中應用學習）證書 課程編號：MC030A 報名代碼：MC030A 2910 7638 / 3762 0061 mandy.liu@hkuspace.hku.hk 本課程旨在培養學生對品牌傳播的理解，以及使用數碼媒體來實現品牌目標的技 能。本課程通過實務作業、專題研習、寫作報告、口頭滙報、測驗，讓學生了解並 掌握專業品牌傳播的寫作技巧、數碼攝影和視頻製作及編輯原理，設計適當的傳播 策略，以有效建立一個獨特的品牌形象。 基本入學要求 申請人必須為修讀課程發展會建議的高中課程的中四學生。 2年 粵語 資歷架構級別：3 資歷名冊登記號碼：21/001390/L3 資歷名冊登記有效期：2022年1月1日 - 2026年12月31日
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