This is an exempted course under the Non-Local Higher and Professional Education (Regulation) Ordinance. 根據《非本地高等及專業教育（規管）條例》，本課程屬獲豁免課程。 It is a matter of discretion for individual employers to recognize any qualification to which this course may lead. 個別僱主可酌情決定是否承認本課程可令學員獲取的任何資格。 These are exempted courses under the Non-Local Higher and Professional Education (Regulation) Ordinance. 根據《非本地高等及專業教育（規管）條例》，這些課程屬獲豁免課程。 It is a matter of discretion for individual employers to recognize any qualification to which these courses may lead. 個別僱主可酌情決定是否承認這些課程可令學員獲取的任何資格。 The course operator is applying for exemption under the Non-local Higher and Professional Education (Regulation) Ordinance. 課程主辦人正根據《非本地高等及專業教育（規管）條例》辦理豁免註冊手續。 It is a matter of discretion for individual employers to recognize any qualification to which this course may lead. 個別僱主可酌情決定是否承認本課程可令學員獲取的任何資格。 260 Social Sciences 社會科學 Media & Communication 媒體及傳播學 Certificate in Public Relations and Corporate Communication Programme Code: MC018A Application Code: 2170-MC018A 3762 0868 media_comm@hkuspace.hku.hk The programme aims to develop students with knowledge of the public relations industry, and the basic idea underlining corporate communication. Students will be equipped with the skills to analyse, plan and implement PR and corporate brand communication campaigns and events that help achieve organizational goals. Students will examine how to build mutual relationships with key stakeholders such as employees, media and community leaders for addressing unique communication challenges. Students will also be trained with English and Chinese PR writing skills in typical publicity materials. Applicants shall: I) a) have gained in the HKDSE Examination Level 2 in 5 subjects including English Language and Chinese Language; or b) have gained in the HKCEE Grade E in 3 subjects and Level 2 in Chinese Language and English Language; AND II) possess 2 years of work experience Applicants with other equivalent qualifications and relevant work experience will be considered on individual merit. HK$15,240 Application Fee: HK$150 6 months English Level 3 (Reg. No.: 19/000494/L3) Validity Period: 10 Apr 2019 - on-going Certificate for Module (Public Affairs and Political PR) Programme Code: MC039A Application Code: 2180-MC039A 3762 0868 media_comm@hkuspace.hku.hk This programme aims to equip students with the principles and concepts of communication in the government relations areas. The threats and issues in the political and non-political contexts, the management of the key stakeholders such as political actors, policy-makers, opinion leaders and the strategies, planning & implementation of a political PR campaign will be discussed. Applicants shall: 1) hold a bachelor’s degree awarded by a recognized institution and have 3 years of relevant work experience; or 2) have gained in the HKDSE Examination Level 3 in 5 subjects including English and Chinese Language and have 8 years of relevant work experience; or 3) have gained in the HKCEE grade D in 3 subjects, and Level 3 in English Language and Chinese Language and have 10 years of relevant work experience. Applicants holding a bachelor degree must provide evidence of English proficiency (if the degree or equivalent qualification is from an institution where the language of teaching and assessment is not English) such as: i. an overall band of 6.0 with no subtests lower than 5.5 in the IELTS; or ii. a score of 550 in the paper-based TOEFL, or a score of 213 in the computer-based TOEFL, or a score of 80 in the internet-based TOEFL; or iii. HKALE Use of English at Grade E; or iv. HKDSE Examination English Language at Level 3; or v. equivalent qualifications. Applicants with other qualifications will be considered on individual merit. HK$7,800 per programme 30 hours Level 6 (Reg. No.: 23/000624/L6) Validity Period: 01 Jun 2023 - on-going Certificate for Module (Crisis and Reputation Management) Programme Code: MC040A Application Code: 2180-MC040A 3762 0868 media_comm@hkuspace.hku.hk This programme aims to prepare students with the theories and practice of crisis management, from identification of crisis to the crisis communication. Key areas such as the crisis audit, the crisis cycle, the strategies and practice for dealing with crisis through corporate communication will be discussed. Applicants shall: 1) hold a bachelor’s degree awarded by a recognized institution and have 3 years of relevant work experience; or 2) have gained in the HKDSE Examination Level 3 in 5 subjects including English and Chinese Language and have 8 years of relevant work experience; or 3) have gained in the HKCEE grade D in 3 subjects, and Level 3 in English Language and Chinese Language and have 10 years of relevant work experience. Applicants holding a bachelor degree must provide evidence of English proficiency (if the degree or equivalent qualification is from an institution where the language of teaching and assessment is not English) such as: i. an overall band of 6.0 with no subtests lower than 5.5 in the IELTS; or ii. a score of 550 in the paper-based TOEFL, or a score of 213 in the computer-based TOEFL, or a score of 80 in the internet-based TOEFL; or iii. HKALE Use of English at Grade E; or iv. HKDSE Examination English Language at Level 3; or v. equivalent qualifications. Applicants with other qualifications will be considered on individual merit. HK$7,800 per programme 30 hours Level 6 (Reg. No.: 23/000623/L6) Validity Period: 01 Jun 2023 - on-going Foundation Certificate in English PR Writing and Presentation Programme Code: MC022A Application Code: 2180-MC022A 3762 0868 media_comm@hkuspace.hku.hk The programme is a PR course. It aims to equip students with knowledge and skills of English public relations writing for organizational media, such as newsletter, corporate report, website, blog, brochure and speechwriting. Students will learn the principles of effective writing and tips for persuasive presentation, such as public speech, in English. Applicants shall: (i) have gained in the HKCEE Grade E or Level 2 in English Language; or (ii) have gained in the HKDSE Examination Level 2 in English Language. Preference will be given to those who have worked in communication or related fields. Applicants with other equivalent qualifications will also be considered on individual merit. HK$9,380 13 weeks English Level 2 (Reg. No.: 19/001058/L2) Validity Period: 01 Aug 2019 - on-going Certificate in Sustainable Communities Programme Code: CS050A Application Code: 2190-CS050A 3762 0868 3917 4767 media_comm@hkuspace.hku.hk ruralsd@hku.hk With theories, practices and real-life case studies, this programme provides students with the basic knowledge and skills in sustaining cultural landscape asset, including ecology, sustainable agriculture, community engagement and partnerships between different stakeholders and sectors. 10 months Level 3 (Reg. No.: 18/000784/L3) Validity Period: 11 Sep 2018 - on-going
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