245 For more and latest programme information, please visit our website 有關最新課程資訊及詳情，請瀏覽學院網站 hkuspace.hku.hk Minimum Entry Requirements 基本入學要求（P.017） Fee 學費 Duration 修業期 Medium of Instruction 教學語言 Qualifications Framework 資歷架構 Exemption 豁免 Short Course 短期課程 See legend on page 031 圖像說明於第031頁 Marketing 市場營銷學 Marketing Communications and Branding 營銷傳播及品牌 Certificate for Module (Corporate Event Management) Programme Code: MK094A 2867 8315 pgdip.marketing@hkuspace.hku.hk This programme provides a comprehensive training in the corporate event world. Students will learn how to plan and manage all types of corporate events for the clients and the key corporate event planning components, from working out logistics to aligning events with company goals. Applicants should have: (i) a bachelor’s degree awarded by a recognised institution; OR (ii) a professional qualification in a relevant discipline and three years of full-time work experience at senior managerial level in related industries. If the degree or equivalent qualification is from an institution where the language of teaching and assessment is not English, applicants shall provide evidence of English proficiency, such as: (i) an overall band of 6.0 or above with no subtests lower than 5.5 in the IELTS; or (ii) a score of 550 or above in the paper-based TOEFL, or a score of 213 or above in the computer-based TOEFL, or a score of 80 or above in the internet-based TOEFL; or (iii) HKDSE Examination English Language at Level 3 or above; or (iv) HKALE Use of English at Grade E or above; or (v) equivalent qualifications. Applicants not meeting the standard set of criteria for admission will be assessed on individual merit. HK$5,400 per module Application Fee: HK$150 30 hours English Level 6 (Reg. No.: 23/000836/L6) Validity Period: 01 Oct 2023 - on-going 證書（單元：行銷及銷售管理工作坊一） 課程編號：MK056A 2867 8499 ec.marketing@hkuspace.hku.hk 本課程旨在提高銷售從業員在營銷談判和公司營銷的架構及控制的技巧及知識。 HK$2,100 4個星期 資歷架構級別：2 資歷名冊登記號碼：14/003531/L2 資歷名冊登記有效期：2014年11月4日 - 持續有效 證書（單元：行銷及銷售管理工作坊二） 課程編號：MK057A 2867 8499 ec.marketing@hkuspace.hku.hk 本課程旨在提高銷售從業員在營銷行政及管理方面的技巧及知識，讓學員了解客戶 消費行為及顧客關係管理。 HK$2,100 4個星期 資歷架構級別：2 資歷名冊登記號碼：14/003531/L2 資歷名冊登記有效期：2014年11月4日 - 持續有效 Certificate for Module (Strategic Marketing and Public Relations) Programme Code: MK097A 2867 8315 pgdip.marketing@hkuspace.hku.hk The programme is about the concepts and processes involved in developing marketdriven strategies and a coordinated marketing programme to deliver superior customer value via public relations. The module focuses what it means to be a public relations professional, how people learn about public relations, develop and hone their public relations skills. HK$5,900 per module Application Fee: HK$150 39 hours Level 6 (Reg. No.: 23/000839/L6) Validity Period: 01 Oct 2023 - on-going Postgraduate Diploma in Integrated Marketing Communications Programme Code: EE007A Application Code: 2045-EE007A 2975 5708 wendy.yu@hkuspace.hku.hk The programme aims to develop students to be professionals in the field of marketing communications so that they are able to employ appropriate instruments for delivering the most relevant message to the target audiences. They will be able to help company obtain long term benefits through efficient appropriation of the expenses. Both conceptual and tactical knowledge will be delivered to enable students to make decisions for solving daily business problems as well as to establish good conceptual background to face challenges in future. HK$7,5000 Application Fee: HK$150 1 year Level 6 (Reg. No.: 15/003649/L6) Validity Period: 16 Dec 2015 - on-going Master of Science in Marketing Programme Code: MK008A Edinburgh Napier University, UK 2867 8315 msc.marketing@hkuspace.hku.hk The MSc in Marketing is a two-year part-time programme jointly offered by Edinburgh Napier University and HKU SPACE since Year 2000. The programme aimed to equip students with the knowledge and intellectual capabilities to successfully develop a career in marketing management. Applicants should hold: - An undergraduate degree at Honours level from a recognised university; OR - An undergraduate degree from a recognised university PLUS no less than one year’s experience in marketing or sales or three years general working experience; OR - An appropriate professional qualification e.g. CIM Diploma in Marketing, HKU SPACE Diploma in Marketing awarded within the HKU system through HKU SPACE, PLUS n o less than one year’s experience in marketing or sales or three years general working experience. Entry as an Affiliate Student If you do not meet the above requirements, but have five or more years of marketing experience, you may enter as an Affiliate Student. Your application will be reviewed individually and, if successful, will allow you to study the two modules in the first trimester of the programme, Principles and Practice of Marketing and Consumer Behavior, as an Affiliate Student. If you pass these modules, you will be able to proceed with the rest of the programme. HK$99,000 (payable in two instalments) Application Fee: HK$200 24 months to 28 months English
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