244 This is an exempted course under the Non-Local Higher and Professional Education (Regulation) Ordinance. 根據《非本地高等及專業教育（規管）條例》，本課程屬獲豁免課程。 It is a matter of discretion for individual employers to recognize any qualification to which this course may lead. 個別僱主可酌情決定是否承認本課程可令學員獲取的任何資格。 These are exempted courses under the Non-Local Higher and Professional Education (Regulation) Ordinance. 根據《非本地高等及專業教育（規管）條例》，這些課程屬獲豁免課程。 It is a matter of discretion for individual employers to recognize any qualification to which these courses may lead. 個別僱主可酌情決定是否承認這些課程可令學員獲取的任何資格。 The course operator is applying for exemption under the Non-local Higher and Professional Education (Regulation) Ordinance. 課程主辦人正根據《非本地高等及專業教育（規管）條例》辦理豁免註冊手續。 It is a matter of discretion for individual employers to recognize any qualification to which this course may lead. 個別僱主可酌情決定是否承認本課程可令學員獲取的任何資格。 Marketing 市場營銷學 Digital and Social Media Marketing 數碼及社交媒體推廣 Facebook 營銷實戰 課程編號：MKTG9169 S 2867 8313 ws.chiu@hkuspace.hku.hk 建立FACEBOOK PAGE，相信大家並不陌生，但營銷人員往往未能充分掌握如何利 用FACEBOOK，作為品牌形象建立及接觸消費者的信息交流平台。此工作坊提供 FACEBOOK 營銷最新資訊，助學員掌握 FACEBOOK 營銷。 HK$1,800 校友優惠/預早報名優惠：HK$1,600 1日 移動營銷新面貌 課程編號：MKTG9170 S 2867 8313 ws.chiu@hkuspace.hku.hk 隨著移動裝置普及，移動營銷將會越來越重要。作為市場專才，必須掌握最新營銷 趨勢。 透過此工作坊，學員將可瞭解移動營銷現況及趨勢，以及如何有效地將移動 營銷融入整體營銷傳播策略。 HK$1,800 校友優惠/預早報名優惠：HK$1,600 1日 微信營銷實戰 課程編號：MKTG9189 S 2867 8313 ws.chiu@hkuspace.hku.hk 如何使用微信平台作為有效的營銷工具。課程包括成功案例及整合營銷策略。 HK$1,800 校友優惠/預早報名優惠：HK$1,600 1日 Google Analytics Programme Code: MKTG9200 S 2867 8313 ws.chiu@hkuspace.hku.hk This programme aims to enhance the skills and concepts for digital marketers who do not have web programming background. Participants will learn the Google Analytics (GA) setup, operation, and tools to perform data analysis, visualization, reporting, and gain insights from customer behaviour to enhance the effectiveness of digital marketing. Age 18 or above HK$1,800 Alumni Rate/Early Bird Rate: HK$1,600 1 day Cantonese Google Ads Platform Programme Code: MKTG9208 S 2867 8313 ws.chiu@hkuspace.hku.hk This workshop is designed for people who advertise on the greater Google environment. Participants will learn to use Google Ads Platform to manage their advertisements on AdWords, YouTube, Google Display Network, and Gmail. Age 18 or above HK$1,800 Alumni Rate/Early Bird Rate: HK$1,600 1 day English EDM Marketing Programme Code: MKTG9209 S 2867 8313 ws.chiu@hkuspace.hku.hk EDM marketing is the digital marketing strategy of sending emails to prospects and customers to acquire leads and generate sales. The workshop covers the process to build, optimize, and automate the email marketing funnel for a business. HK$1,800 Alumni Rate/Early Bird Rate: HK$1,600 1 day Facebook Business Manager Programme Code: MKTG9207 S 2867 8313 ws.chiu@hkuspace.hku.hk This workshop is designed for people who need to manage Facebook pages. The Facebook Business Manager is the tool for setting up advertising campaigns, giving access to third parties and collaborators, and analyzing user behaviour. Age 18 or above HK$1,800 Alumni Rate/Early Bird Rate: HK$1,600 1 day English LinkedIn Marketing Programme Code: MKTG9216 S 2867 8313 ws.chiu@hkuspace.hku.hk This workshop covers the fundamentals to build a company’s brand in the number one social media platform for professionals - LinkedIn. The workshop is not focused on HR related matters but B2B marketing strategy, advertising, and thought leadership. Age 18 or above HK$1,800 Alumni Rate/Early Bird Rate: HK$1,600 6 hours English Power Up 營銷工作坊：網紅及直播營銷致勝攻略 課程編號：MKTG9211 2867 8499 ec.marketing@hkuspace.hku.hk Power Up 營銷工作坊 -- 幫助營銷人員和小企業老闆找到合適的營銷解決方案，並 為COVID-19後經濟復甦作準備的一系列工作坊。 打響頭炮的是有關意見領袖營銷的課程。隨著KOC（關鍵意見消費者）的崛起，這 種營銷方法亦得到更多的關注。越來越多品牌與社交媒體上的KOL/KOC合作為與 其目標客戶產生共鳴。另外，隨著直播的日益普及，越來越多公司正在利用這些工 具來製作有趣的內容，以直接與客戶互動。 HK$1,800 校友優惠/預早報名優惠：HK$1,600 1日 Blockchain Technology for Digital Marketers Programme Code: MKTG9218 S 2867 8313 ws.chiu@hkuspace.hku.hk This workshop introduces the disruptive technology of blockchain to digital marketers. Implementing blockchain technology in marketing can provide the following value for your business and clients, including improved security and privacy, cheaper advertising, access to consumer data, and alternate payment systems. HK$1,800 Alumni Rate/Early Bird Rate: HK$1,600 6 hours
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