243 For more and latest programme information, please visit our website 有關最新課程資訊及詳情，請瀏覽學院網站 hkuspace.hku.hk Minimum Entry Requirements 基本入學要求（P.017） Fee 學費 Duration 修業期 Medium of Instruction 教學語言 Qualifications Framework 資歷架構 Exemption 豁免 Short Course 短期課程 See legend on page 031 圖像說明於第031頁 Marketing 市場營銷學 Certificate for Module (E-commerce Operations) Programme Code: MK085A 2867 8316 ADip.marketing@hkuspace.hku.hk Online shopping significantly surged during the pandemic. It’s important for online retailers to set up effective e-commerce operations which can directly improve its consumer experience and profitability. The programme is designed to provide students with basic knowledge about e-commerce operation and management including business concepts, business strategies and operations. It also equips students with the knowledge of e-commerce security and operations covering online payment setup, inventory management, logistics and order fulfillment. Applicants shall: - have gained in the HKALE Grade E in 2 subjects; OR - have gained in the HKALE Grade E in 1 subject, and have 2 years of relevant work experience; OR - have gained in the HKCEE Grade E in 4 subjects, and Level 2 in English Language, and have 2 years of relevant work experience; OR - have gained in the HKDSE Examination Level 2 in 5 subjects including English Language; OR - hold a certificate in the marketing, business or related discipline; OR - be aged at least 21 with 3 years of relevant work experience. HK$4,350 Application Fee: HK$150 36 hours English Level 4 (Reg. No.: 22/000706/L4) Validity Period: 01 Sep 2022 - on-going Certificate for Module (Psychology of Advertising) Programme Code: MK090A 2867 8316 ADip.marketing@hkuspace.hku.hk The programme is to provide students with the basic knowledge to evaluate advertising from the perspective of psychology in attitude change. Applicants shall: - have gained in the HKALE Grade E in 2 subjects; OR - have gained in the HKALE Grade E in 1 subject, and have 2 years of relevant work experience; OR - have gained in the HKCEE Grade E in 4 subjects, and Level 2 in English Language, and have 2 years of relevant work experience; OR - have gained in the HKDSE Examination Level 2 in 5 subjects including English Language; OR - hold a certificate in the marketing, business or related discipline; OR - be aged at least 21 with 3 years of relevant work experience. HK$4,350 Application Fee: HK$150 42 hours English Level 4 (Reg. No.: 22/000708/L4) Validity Period: 01 Sep 2022 - on-going 行政人員證書《數碼及內容營銷》 課程編號：EP069A 2867 8499 ec.marketing@hkuspace.hku.hk This programme aims to provide students with knowledge on up-to-date digital, social media and content marketing strategies and tactics. It also provides handson and practical techniques and tools for students to build the essential skills and strategic mindset to bolster their brand in the digital age. HK$6,750 報名費用：HK$200 3個月 Executive Certificate in Data-driven Creative Thinking for Marketers Programme Code: EP134A 2867 8499 ec.marketing@hkuspace.hku.hk In the digital economy nowadays, most successful marketers have strong data analytic skills and creativity which enable them to craft smart marketing strategies and innovative business solutions in the highly complex and competitive business environment. The programme “EXECUTIVE CERTIFICATE IN DATA-DRIVEN CREATIVE THINKING FOR MARKETERS” is designed to prepare marketers with data analytic skills and foster their creative thinking mindset. Marketers who are wellversed in data analytics and able to take it one step further to combine the insights from numbers and apply to creative problem solving will be highly sought after. HK$6,000 Application Fee: HK$150 5 weeks 數碼營銷通路 課程編號：MKTG9188 S 2867 8313 ws.chiu@hkuspace.hku.hk 此工作坊專為營銷及商業人員而設。本課程提供現時營銷行內不同之數碼媒體及技 術之運用。 HK$1,800 校友優惠/預早報名優惠：HK$1,600 1日 內容營銷 課程編號：MKTG9212 S 2867 8313 ws.chiu@hkuspace.hku.hk 此工作坊專為營銷及商業人員而設，課程內容包括內容營銷策略基本步驟及運用。 HK$1,800 校友優惠/預早報名優惠：HK$1,600 1日 Big Data for Marketing Decisions Programme Code: MKTG9194 S 2867 8313 ws.chiu@hkuspace.hku.hk Leveraging on the massive amounts of data that businesses collect, marketers can make data-centric decisions to gain significant competitive advantage over their less agile competitors. HK$1,800 Alumni Rate/ Early Bird Rate : HK$1,600 1 day 搜索引擎優化 課程編號：MKTG9168 S 2867 8313 ws.chiu@hkuspace.hku.hk 當用戶在搜索引擎搜尋某一個關鍵詞時，網站排得越前，才會令網站的曝光率增 加，獲得更多流量，最終提升網站的宣傳力。透過瞭解搜索引擎原理，優化網站內 容，學員能掌握搜索引擎優化手段，有助公司業務發展。 HK$1,800 校友優惠/預早報名優惠：HK$1,600 1日 Digital and Social Media Marketing 數碼及社交媒體推廣
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