241 For more and latest programme information, please visit our website 有關最新課程資訊及詳情，請瀏覽學院網站 hkuspace.hku.hk Minimum Entry Requirements 基本入學要求（P.017） Fee 學費 Duration 修業期 Medium of Instruction 教學語言 Qualifications Framework 資歷架構 Exemption 豁免 Short Course 短期課程 See legend on page 031 圖像說明於第031頁 Marketing 市場營銷學 Certificate for Module (Digital Branding and Experiential Marketing) Programme Code: MK093A 2867 8499 / 2867 8493 ec.marketing@hkuspace.hku.hk 本課程旨在為學員講解中小企業如何使用新科技提升顧客的品牌體驗，了解在本 地、中國內地及環球國際品牌的管理模式、評估及規劃品牌的巿場定位，讓學員掌 握在數碼時代塑造品牌和建立實用營銷及傳媒活動的策略。 HK$7,800 per programme Application Fee: HK$150 30 hours Level 3 (Reg. No.: 23/000505/L3) Validity Period: 01 Jun 2023 - on-going Certificate for Module (Effective Digital Media Planning and Programmatic Advertising) Programme Code: MK082A 2867 8499 / 2867 8493 ec.marketing@hkuspace.hku.hk The programme is developed to equip marketing executives and advertising industry practitioners especially digital media buyers and planners with professional credentials in digital media planning and programmatic advertising. It provides students with a solid foundation of knowledge in digital marketing ecosystem and digital media planning, buying and selling. The programme also prepares students for the examinations of the Interactive Advertising Bureau Digital Media Buying and Planning Certification and Digital Media Sales Certification. HK$9,350 Application Fee: HK$150 *(IAB members may enjoy application fee waiver. You may complete the application form and email it with copy of your academic qualifications to ec.marketing@hkuspace.hku.hk) 40 hours English Level 4 (Reg. No.: 21/001316/L4) Validity Period: 01 Dec 2021 - on-going Master of Science in Marketing with Digital Strategy Programme Code: MK079A Edinburgh Napier University, UK 2867 8315 msc.marketing@hkuspace.hku.hk The MSc in Marketing with Digital Strategy is a two-year part-time programme jointly offered by Edinburgh Napier University and HKU SPACE. The programme equips students with the digital skills and strategic marketing knowledge to meet current demand for people who can thrive in the digital business environment. Suitable for those with no previous marketing knowledge, this higher degree will increase students’ employability, empowering students to have the confidence and knowledge to meet employers’ present and future digital and marketing needs, and give students the advanced digital skills necessary to develop new business and marketing opportunities. APPLICANTS SHOULD HOLD: - An undergraduate degree at Honours level from a recognised university; OR - An undergraduate degree from a recognised university PLUS no less than one year’s experience in marketing or sales or three years general working experience; OR - An appropriate professional qualification e.g. CIM Diploma in Marketing, HKU SPACE Diploma in Marketing awarded within the HKU system through HKU SPACE, PLUS no less than one year’s experience in marketing or sales or three years general working experience. ENTRY AS AN AFFILIATE STUDENT: If you do not meet the above requirements, but have five or more years of marketing experience, you may enter as an Affiliate Student. Your application will be reviewed individually and, if successful, will allow you to study the two modules in the first trimester of the programme, Principles and Practice of Marketing and Consumer Behavior, as an Affiliate Student. If you pass these modules, you will be able to proceed with the rest of the programme. HK$99,000 (payable in two instalments) Application Fee: HK$200 24 months to 28 months English MSc Digital and Social Media Marketing Programme Code: MK078A University of Plymouth, UK 2867 8313 / 2867 8315 msc.digitalmarketing@hkuspace.hku.hk The MSc Digital and Social Media Marketing programme is jointly offered by University of Plymouth and HKU SPACE.This programme will deliver a mix of new and best practice in contemporary digital and social media marketing, along with significant communications insight and strategic insight into the digital sector. This will benefit both business and non-business graduates who wants to move into a more digital role in their career and/or develop as digital marketing specialists. Applicants should have: (a) a bachelor’s degree, awarded by a recognized institution, of at least second-class honours; OR (b) a professional qualification recognized as equivalent to a bachelor’s degree. If the degree or equivalent qualification is from an institution where the language of teaching and assessment is not English, applicants shall provide evidence of English proficiency, such as: i. an overall band of 6.5 or above in the IELTS with a minimum of 5.5 in any element; or ii. an overall score of 90 or above in the TOEFL iBT; or iii. HKDSE Examination English Language at Level 4 or above; or iv. HKALE Use of English at Grade C or above; or v. equivalent qualifications. Applicants not meeting the standard set of criteria for admission will be assessed on individual merit. HK$118,000 (HK$21,720 to HK$31,120 per module; and subject to annual change without prior notice) Application Fee: HK$200 18 months English Postgraduate Diploma in Digital and Social Media Marketing Programme Code: MK004A 2867 8315 pgdip.marketing@hkuspace.hku.hk This Postgraduate Diploma is both vocationally and academically oriented to provide opportunities for marketing professionals and general business practitioners to upgrade their knowledge and skills in digital and social media marketing to cope with the challenges and dynamics of the changing market as well as to articulate to Masters degree programmes with credit exemption. Applicants shall: a. (i) hold a bachelor’s degree awarded by a recognized university; or (ii) hold relevant and recognized professional qualifications and have three years of relevant work experience. and b. provide evidence of English proficiency if they hold a professional qualification or their bachelor’s degree is from an university where the teaching medium is not English, such as: i. an overall band of 6.0 or above with no subtests lower than 5.5 in the IELTS; or ii. a score of 550 or above in the paper-based TOEFL or a score of 213 or above in the computer-based TOEFL; or iii. HKDSE Examination English Language at Level 3 or above; or iv. HKALE Use of English at Grade E or above; or v. equivalent qualifications. Applicants not meeting the standard set of criteria for admission will be assessed on individual merit. HK$5,700 per module Application Fee: HK$150 12 months to 24 months English Level 6 (Reg. No.: 14/003365/L6) Validity Period: 01 Nov 2014 - on-going Digital and Social Media Marketing 數碼及社交媒體推廣
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