2024 Spring Prospectus

240 This is an exempted course under the Non-Local Higher and Professional Education (Regulation) Ordinance. 根據《非本地高等及專業教育(規管)條例》,本課程屬獲豁免課程。 It is a matter of discretion for individual employers to recognize any qualification to which this course may lead. 個別僱主可酌情決定是否承認本課程可令學員獲取的任何資格。 These are exempted courses under the Non-Local Higher and Professional Education (Regulation) Ordinance. 根據《非本地高等及專業教育(規管)條例》,這些課程屬獲豁免課程。 It is a matter of discretion for individual employers to recognize any qualification to which these courses may lead. 個別僱主可酌情決定是否承認這些課程可令學員獲取的任何資格。 The course operator is applying for exemption under the Non-local Higher and Professional Education (Regulation) Ordinance. 課程主辦人正根據《非本地高等及專業教育(規管)條例》辦理豁免註冊手續。 It is a matter of discretion for individual employers to recognize any qualification to which this course may lead. 個別僱主可酌情決定是否承認本課程可令學員獲取的任何資格。 Marketing 市場營銷學 HKU SPACE Advanced Diploma in Marketing and Retail Management HKU SPACE Advanced Diploma in Digital and Social Media Marketing HKU SPACE Advanced Diploma in Marketing, Advertising and Public Relations HKU SPACE Advanced Diploma in Marketing and Brand Management The University of Hull, UK Bachelor of Arts (Hons) Marketing and Management Edinburgh Napier University, UK Master of Science in Marketing with Festival and Event Management HKU SPACE Postgraduate Diploma in Digital and Social Media Marketing HKU SPACE Postgraduate Diploma in Fashion Marketing and Management HKU SPACE Postgraduate Diploma in Luxury Services and Brand Management Direct articulation path Eligible to apply (Bridging courses are required) The University of Hull, UK Bachelor of Arts (Hons) Marketing HKU SPACE Postgraduate Diploma in Corporate Branding and Event Management Edinburgh Napier University, UK Master of Science in Marketing HKU SPACE Master of Science in Marketing with Digital Strategy University of Plymouth, UK Master of Science Digital and Social Media Marketing Edinburgh Napier University, UK Professional Diploma in Social Media and Digital Marketing Marketing 市場學 Pathways in Marketing Studies Certificate for Module (Digital Reputation Management) Programme Code: MK095A 2867 8315 pgdip.marketing@hkuspace.hku.hk Digital reputation management (DRM) is the practice of crafting strategies that shape or influence the public perception of an organisation, individual or other entity on the Internet. It helps drive public opinion about a business and its products and services. HK$5,400 per module Application Fee: HK$150 30 hours Level 6 (Reg. No.: 23/000837/L6) Validity Period: 01 Oct 2023 - on-going Certificate for Module (Integrated Marketing and Brand Communications) Programme Code: MK096A 2867 8315 pgdip.marketing@hkuspace.hku.hk This programme focuses on the use of effective marketing communication tools to build a brand. It aims to design the brand elements and plan strategically its architecture, use marketing mix strategies appropriately to develop a brand or revitalise a brand for success. HK$5,400 per module Application Fee: HK$150 30 hours Level 6 (Reg. No.: 23/000838/L6) Validity Period: 01 Oct 2023 - on-going

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