For more and latest programme information, please visit our website 有關最新課程資訊及詳情，請瀏覽學院網站 hkuspace.hku.hk Minimum Entry Requirements 基本入學要求（P.017） Fee 學費 Duration 修業期 Medium of Instruction 教學語言 Qualifications Framework 資歷架構 Exemption 豁免 Short Course 短期課程 See legend on page 031 圖像說明於第031頁 195 Hospitality, Tourism & Events 款客、旅遊及活動 Hospitality & Tourism Management 酒店及旅遊業管理 Certificate for Module (Hotel Revenue Management Analytics) Programme Code: HT014A 2867 8408 htm.hrma@hkuspace.hku.hk Hotel revenue management analytics is cross-functional and cross-disciplinary. Revenue management is key to hotel business because hotel room has fixed capacity, perishable inventory, and time-variable demand. The team of reservation and front desk departments in hotels needs to learn the principles of revenue management regarding how to apply pricing and length-of-stay tools, manage overbooking, forecast demand, and measure the revenue management performance. Successful revenue management strategies hinge on the ability to forecast demand and to control room availability and length of stay. This practical knowledge also needs to disseminate and communicate to those working in other hotel departments, so that they can collaborate together towards the overall pricing strategies to maximize profitability. Applicants shall: (i) hold a relevant bachelor’s degree awarded by a recognized university or equivalent; or (ii) hold a relevant Associate Degree / Higher Diploma or equivalent, and have at least 2 years of related work experience. Applicants with other qualifications will be considered on individual merit. HK$9,000 per programme 10 weeks English Level 5 (Reg. No.: 21/000914/L5) Validity Period: 01 Sep 2021 - on-going Certificate for Module (Introduction to Tourism and Hospitality) Programme Code: HT024A 2867 8320 parttimehtm@hkuspace.hku.hk This programme aims to provide students with the basic concepts and knowledge in tourism and hospitality. It covers a wide range of industrial knowledge, including vast majority of business organisations, structures in travel and tourism industries as well as different career pathways in airlines, theme parks, travel agencies, hotels, restaurants, and cruise industry. Upon completion of the programme, students will be able to identify and examine travellers’ purposes of visiting a destination and travellers’ motivations by understanding the industrial trends, statistics, contributing factors and stages in the historical development of tourism. The new travelling modes and experiences in 21st Century as well as the professional ethic consideration will also be discussed via various real-world case studies. HK$5,200 per programme Application Fee: HK$150 39 hours English Level 4 (Reg. No.: 21/001077/L4) Validity Period: 01 Oct 2021 - on-going Certificate for Module (Marketing for the Hospitality, Tourism and Event Industry) Programme Code: HT019A 2867 8320 parttimehtm@hkuspace.hku.hk This programme aims to equip the hospitality, tourism and event practitioners with the concepts of marketing. It covers products, pricing, internal marketing strategy (people) and customer satisfaction, promotion, digital marketing strategy, and distribution channels in the tourism, hospitality and event industries. The programme also aims to give students an opportunity to extend their understanding of marketing in the hospitality, tourism and event contexts. It offers a wide range of academic knowledge, including how to examine the marketing environment and its likely impacts, how to access the market segmentation, targeting and positioning strategies in use for the hospitality, tourism and event industries specifically. Upon completion of the programme, students will be able to prepare a marketing plan for the hospitality, tourism and event organisations. HK$5,200 per programme Application Fee: HK$150 39 hours English Level 4 (Reg. No.: 21/001078/L4) Validity Period: 01 Oct 2021 - on-going 旅遊業創意宣傳工作坊系列： 講啱佢，製作PR故事要點做？ 課程編號：HTMG9053 S 2867 8329 parttimehtm@hkuspace.hku.hk 此課程教授學生如何撰寫PR故事去推廣旅遊產品，成功吸引目標群旅客，並在不 同媒體的平台上突圍而出！ HK$ 600 校友優惠：HK$500（舊生優惠不適用於網上報名，須親臨各教學中心報名） 3小時 旅遊業創意宣傳工作坊系列： 畫靚佢，平面設計要點做？ 課程編號：HTMG9052 S 2867 8329 parttimehtm@hkuspace.hku.hk 此課程教授學生了解旅遊產品的基礎平面設計原則及視藝原理，學習構圖方法，再 利用簡易軟件製作吸引目標群旅客的平面廣告。 HK$ 600 校友優惠：HK$500（舊生優惠不適用於網上報名，須親臨各教學中心報名） 3小時 旅遊業創意宣傳工作坊系列： 寫啱佢，廣告文案要點做？ 課程編號：HTMG9051 S 2867 8329 parttimehtm@hkuspace.hku.hk 此課程教授如何撰寫一則流暢而引人關注的旅遊產品廣告內容，如何運用「廣告字 眼」令人留下深刻印象！ HK$ 600 校友優惠：HK$500（舊生優惠不適用於網上報名，須親臨各教學中心報名） 3小時 旅遊業創意宣傳工作坊系列： 諗好佢，市場傳播策略要點做？ 課程編號：HTMG9049 S 2867 8329 parttimehtm@hkuspace.hku.hk 此課程教授學生以創新的意念及完善的宣傳策略去推銷旅遊產品。 HK$ 600 校友優惠：HK$500 3小時
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